Marketing School - Digital Marketing and Online Marketing Tips

By Eric Siu and Neil PatelBusiness Marketing Careers

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Marketing School - Digital Marketing and Online Marketing Tips episodes

August 05, 2023Andrew Wilkinson Makes $12K/Mo on Twitter Subs?
In episode #2527, we discuss the success story of Andrew Wilkinson and his impressive earnings of $12,000 per month through Twitter subscriptions. In our conversation, we explore Andrew's unique approach to monetizing his Twitter presence and the strategies that contributed to his remarkable achievement. Gain valuable insights into the concept of subscriptions and how content creators like Andrew have leveraged this model to build a sustainable income stream. Whether you're a content creator, social media enthusiast, or aspiring entrepreneur, this episode offers valuable lessons on innovative monetization strategies for the digital landscape. Tune in and discover how Andrew's Twitter success can inspire and inform your own creative business ventures.
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: Andrew Wilkinson Makes $12K/Mo on Twitter Subs?
[00:55] Subscriptions as a foundation for B2B investors.
[01:43] Why you should start generating revenue from subscriptions.
[02:04] How Andrew monetized his Twitter subscriptions.
[02:56] Essential aspects to consider regarding subscriptions.
[03:42] Feeback received from listeners about the podcast.
[04:22] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Andrew Wilkinson on Twitter
Andrew Wilkinson on LinkedIn
Tiny
WeCommerce
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
6 min
August 05, 2023 Andrew Wilkinson Makes $12K/Mo on Twitter Subs? #2527
In episode #2527, we discuss the success story of Andrew Wilkinson and his impressive earnings of $12,000 per month through Twitter subscriptions. In our conversation, we explore Andrew's unique approach to monetizing his Twitter presence and the strategies that contributed to his remarkable achievement. Gain valuable insights into the concept of subscriptions and how content creators like Andrew have leveraged this model to build a sustainable income stream. Whether you're a content creator, social media enthusiast, or aspiring entrepreneur, this episode offers valuable lessons on innovative monetization strategies for the digital landscape. Tune in and discover how Andrew's Twitter success can inspire and inform your own creative business ventures.
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: Andrew Wilkinson Makes $12K/Mo on Twitter Subs?
[00:55] Subscriptions as a foundation for B2B investors.
[01:43] Why you should start generating revenue from subscriptions.
[02:04] How Andrew monetized his Twitter subscriptions.
[02:56] Essential aspects to consider regarding subscriptions.
[03:42] Feeback received from listeners about the podcast.
[04:22] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Andrew Wilkinson on Twitter
Andrew Wilkinson on LinkedIn
Tiny
WeCommerce
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
6 min
August 04, 2023Paid Social Is a Terrible Investment for B2B
In episode #2526, we discuss the pitfalls of using paid social advertising as an investment for B2B businesses. Join us as we explore the reasons why paid social might not be the most effective strategy for reaching B2B audiences and generating significant returns. We delve into the fascinating dataset from Metadata and discuss the unique challenges and considerations that B2B marketers face when utilizing social media platforms for advertising. Learn about alternative approaches and marketing channels that may yield better results for B2B companies seeking to expand their reach and boost conversions. Tune in and upgrade your marketing strategy to achieve greater success in the B2B landscape.
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: Paid Social Is a Terrible Investment for B2B.
[00:35] Highlights of the groundbreaking data from Metadata.
[01:00] Analysis of the most interesting findings from Metadata.
[01:44] Circumstances where paid social works well.
[02:42] Lead to win rates of paid socials.
[03:16] A key aspect of advertisements: efficiency.
[03:50] How to know if paid advertising is effective.
[04:34] Brand awareness and targeting an audience based on data.
[04:48] A final takeaway from the Metadata dataset.
[05:44] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Metadata
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
8 min
August 04, 2023 Paid Social Is a Terrible Investment for B2B #2526
In episode #2526, we discuss the pitfalls of using paid social advertising as an investment for B2B businesses. Join us as we explore the reasons why paid social might not be the most effective strategy for reaching B2B audiences and generating significant returns. We delve into the fascinating dataset from Metadata and discuss the unique challenges and considerations that B2B marketers face when utilizing social media platforms for advertising. Learn about alternative approaches and marketing channels that may yield better results for B2B companies seeking to expand their reach and boost conversions. Tune in and upgrade your marketing strategy to achieve greater success in the B2B landscape.
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: Paid Social Is a Terrible Investment for B2B.
[00:35] Highlights of the groundbreaking data from Metadata.
[01:00] Analysis of the most interesting findings from Metadata.
[01:44] Circumstances where paid social works well.
[02:42] Lead to win rates of paid socials.
[03:16] A key aspect of advertisements: efficiency.
[03:50] How to know if paid advertising is effective.
[04:34] Brand awareness and targeting an audience based on data.
[04:48] A final takeaway from the Metadata dataset.
[05:44] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Metadata
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
7 min
August 03, 2023Why MrBeast Learned That Ads Are NOT The Way To Monetize For The Long Term
In episode #2525, we discuss the lessons learned by MrBeast on why ads are not the ideal long-term monetization strategy. Join us as we analyze the journey of MrBeast, a prominent YouTube personality known for his philanthropy and attention-grabbing stunts. Discover the drawbacks of relying solely on ads for revenue and the potential limitations in scalability and sustainability. We explore alternative monetization methods that content creators like MrBeast have adopted to build a thriving and lasting income stream. Whether you are a content creator, entrepreneur, or marketer, this episode offers valuable insights into crafting effective monetization strategies for long-term success. Tune in and learn from MrBeast's experiences to optimize your business content for growth and sustainability.
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: Why MrBeast Learned That Ads Are NOT The Way To Monetize For The Long Term.
[00:20] How advertisers are making more money than you.
[01:10] An alternative to ad revenue: providing products and services.
[01:39] Why it is all about margins.
[02:35] Leading with the audience first.
[03:01] Short-term strategies for getting started.
[03:26] Interesting findings from the Linktree Creator Report.
[04:00] A key aspect to keep in mind.
[04:20] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out MrBeast on YouTube
Feastables
‘The 2022 Creator Report’ | Linktree
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
6 min
August 03, 2023 Why MrBeast Learned That Ads Are NOT The Way To Monetize For The Long Term #2525
In episode #2525, we discuss the lessons learned by MrBeast on why ads are not the ideal long-term monetization strategy. Join us as we analyze the journey of MrBeast, a prominent YouTube personality known for his philanthropy and attention-grabbing stunts. Discover the drawbacks of relying solely on ads for revenue and the potential limitations in scalability and sustainability. We explore alternative monetization methods that content creators like MrBeast have adopted to build a thriving and lasting income stream. Whether you are a content creator, entrepreneur, or marketer, this episode offers valuable insights into crafting effective monetization strategies for long-term success. Tune in and learn from MrBeast's experiences to optimize your business content for growth and sustainability.
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: Why MrBeast Learned That Ads Are NOT The Way To Monetize For The Long Term.
[00:20] How advertisers are making more money than you.
[01:10] An alternative to ad revenue: providing products and services.
[01:39] Why it is all about margins.
[02:35] Leading with the audience first.
[03:01] Short-term strategies for getting started.
[03:26] Interesting findings from the Linktree Creator Report.
[04:00] A key aspect to keep in mind.
[04:20] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out MrBeast on YouTube
Feastables
‘The 2022 Creator Report’ | Linktree
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
6 min
August 02, 2023Apple Declares War on Newsletters
In episode #2524, we discuss Apple's declaration of war on newsletters. Join us as we explore the recent developments and changes implemented by Apple that impact newsletter creators and subscribers. We investigate the potential implications for content creators, marketing strategies, and the future of newsletters in light of these changes. Hear valuable insights into the evolving landscape of digital content distribution and the challenges faced by newsletter platforms. Whether you are a content creator, marketer, or avid newsletter reader, this episode offers valuable analysis and recommendations to navigate the shifting newsletter landscape effectively. Tune in to stay informed and adapt your marketing strategies accordingly in response to Apple's latest moves.
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: Apple Declares War on Newsletters.
[00:10] How iOS 17 will impact the distribution of marketing material.
[01:15] Ways companies are adapting to Apple’s new privacy rules.
[02:05] Results from a survey regarding the impacts of Apple’s privacy rules.
[02:58] What Apple is really good at: telling a story.
[03:12] Why newsletters are not at risk, despite the changes by Apple.
[04:07] An essential metric to track the success of newsletters.
[04:24] We share our newsletter tracking metrics.
[05:17] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
‘Apple has declared war on email newsletters’ | Substack
Beehiiv
Sign up for the next Marketing Mastermind class on Leveling Up Founders
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
7 min
August 02, 2023 Apple Declares War on Newsletters #2524
In episode #2524, we discuss Apple's declaration of war on newsletters. Join us as we explore the recent developments and changes implemented by Apple that impact newsletter creators and subscribers. We investigate the potential implications for content creators, marketing strategies, and the future of newsletters in light of these changes. Hear valuable insights into the evolving landscape of digital content distribution and the challenges faced by newsletter platforms. Whether you are a content creator, marketer, or avid newsletter reader, this episode offers valuable analysis and recommendations to navigate the shifting newsletter landscape effectively. Tune in to stay informed and adapt your marketing strategies accordingly in response to Apple's latest moves.
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: Apple Declares War on Newsletters.
[00:10] How iOS 17 will impact the distribution of marketing material.
[01:15] Ways companies are adapting to Apple’s new privacy rules.
[02:05] Results from a survey regarding the impacts of Apple’s privacy rules.
[02:58] What Apple is really good at: telling a story.
[03:12] Why newsletters are not at risk, despite the changes by Apple.
[04:07] An essential metric to track the success of newsletters.
[04:24] We share our newsletter tracking metrics.
[05:17] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
‘Apple has declared war on email newsletters’ | Substack
Beehiiv
Sign up for the next Marketing Mastermind class on Leveling Up Founders
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
7 min
August 01, 2023X Offers Up to 50% in Discounts
Neil and Eric talk about the incredible discounts and deals that X is offering, with discounts of up to 50%
TIME-STAMPED SHOW NOTES:
[00:00] - “X” wants to make your Twitter ROI more profitable
[01:00] - How Elon Musk will implement up to 50% discount and how you can maximize it
[02:12] - Advertising on Twitter has become cheaper since Elon Musk took over.
[03:33] - This is the best time to take advantage of Twitter ads
Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric's ad agency
NP Digital << Neil's ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
6 min
August 01, 2023 X Offers Up to 50% in Discounts #2547
Neil and Eric talk about the incredible discounts and deals that X is offering, with discounts of up to 50%
TIME-STAMPED SHOW NOTES:
[00:00] - “X” wants to make your Twitter ROI more profitable
[01:00] - How Elon Musk will implement up to 50% discount and how you can maximize it
[02:12] - Advertising on Twitter has become cheaper since Elon Musk took over.
[03:33] - This is the best time to take advantage of Twitter ads
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric's ad agency
NP Digital << Neil's ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
5 min

About Marketing School - Digital Marketing and Online Marketing Tips

From the publisher's feed

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.