Marketing School - Digital Marketing and Online Marketing Tips

By Eric Siu and Neil PatelBusiness Marketing Careers

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Marketing School - Digital Marketing and Online Marketing Tips episodes

August 10, 2023There Are LESS Active Podcasts in July 2023 Than In 2018: What It Means For You
In episode #2531, we delve into the fact that there are LESS active podcasts in July 2023 than in 2018 (and what it means for you!) In 2018, there were 55000 active podcasts and today there are 493000. Don’t worry, the news came as a surprise to Eric and Neil too. Tune in today to hear why short-form content, utilizing video, and understanding psychology are the keys to making a name for yourself in today’s podcasting industry!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: There Are LESS Active Podcasts in July 2023 Than In 2018: What It Means For You.
[00:43] The number of active podcasts in 2023 compared to active podcasts in 2018.
[01:38] Why video content (as opposed to audio only) is the way to go.
[02:42] Factors that influence retention rates.
[03:18] The power of short-form, repurposable content.
[03:56] Skills to master to succeed as a podcaster.
[04:37] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Sign up for the next Marketing Mastermind class on Leveling Up Founders
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
7 min
August 10, 2023 There Are LESS Active Podcasts in July 2023 Than In 2018: What It Means For You #2531
In episode #2531, we delve into the fact that there are LESS active podcasts in July 2023 than in 2018 (and what it means for you!) In 2018, there were 55000 active podcasts and today there are 493000. Don’t worry, the news came as a surprise to Eric and Neil too. Tune in today to hear why short-form content, utilizing video, and understanding psychology are the keys to making a name for yourself in today’s podcasting industry!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: There Are LESS Active Podcasts in July 2023 Than In 2018: What It Means For You.
[00:43] The number of active podcasts in 2023 compared to active podcasts in 2018.
[01:38] Why video content (as opposed to audio only) is the way to go.
[02:42] Factors that influence retention rates.
[03:18] The power of short-form, repurposable content.
[03:56] Skills to master to succeed as a podcaster.
[04:37] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Sign up for the next Marketing Mastermind class on Leveling Up Founders
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
6 min
August 09, 2023Big VC Firm Shows Where Economy Is At (and How This Will Affect Your Growth Big Time)
In episode #2530, Eric and Neil discuss how a big VC firm shows where the economy is at (and how this will affect your growth big time!). The end of free money is over and we’ve entered a period of rational valuations, innovation, and profitable growth, which has huge implications for marketers. Tune in today to hear how to approach fundraising, hiring, and investing to help your business thrive in the current landscape. Hint: efficiency is key!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: Big VC Firm Shows Where Economy Is At (and How This Will Affect Your Growth Big Time)
[00:56] Companies that make up the ‘Magnificent Seven.’
[01:01] How most companies are faring economically compared to the ‘Magnificent Seven.’
[02:00] Elements that characterized the era of free money.
[02:20] Factors that indicate the end of the free-money era, and what this means for marketers.
[03:08] The importance of prioritizing the hiring of high-quality team members.
[04:40] How business leaders approach growth differently in good and bad markets.
[05:13] An overview of the current fundraising, hiring, and investment landscapes.
[05:46] The key players that business leaders should be hiring right now
[06:29] A story that epitomizes the current business environment.
[08:19] Memorable quotes on pivoting from some of the world’s top business leaders.
[08:46] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Sign up for the next Marketing Mastermind class on Leveling Up Founders
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
11 min
August 09, 2023 Big VC Firm Shows Where Economy Is At (and How This Will Affect Your Growth Big Time) #2530
In episode #2530, Eric and Neil discuss how a big VC firm shows where the economy is at (and how this will affect your growth big time!). The end of free money is over and we’ve entered a period of rational valuations, innovation, and profitable growth, which has huge implications for marketers. Tune in today to hear how to approach fundraising, hiring, and investing to help your business thrive in the current landscape. Hint: efficiency is key!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: Big VC Firm Shows Where Economy Is At (and How This Will Affect Your Growth Big Time)
[00:56] Companies that make up the ‘Magnificent Seven.’
[01:01] How most companies are faring economically compared to the ‘Magnificent Seven.’
[02:00] Elements that characterized the era of free money.
[02:20] Factors that indicate the end of the free-money era, and what this means for marketers.
[03:08] The importance of prioritizing the hiring of high-quality team members.
[04:40] How business leaders approach growth differently in good and bad markets.
[05:13] An overview of the current fundraising, hiring, and investment landscapes.
[05:46] The key players that business leaders should be hiring right now
[06:29] A story that epitomizes the current business environment.
[08:19] Memorable quotes on pivoting from some of the world’s top business leaders.
[08:46] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Sign up for the next Marketing Mastermind class on Leveling Up Founders
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
10 min
August 08, 2023What is the Inverse Entrepreneur Effect?
In episode #2529, we take a look at a new concept known as the inverse entrepreneur effect. This concept of business implies that your regular hierarchical pyramid is flipped upside-down. With the creator or brand on the bottom, they build upward with positions and people they need as the business grows. Join us as we take a look at the trouble with this new creator economy and explore the idea of reversing the upside-down pyramid to prevent your business from becoming reliant on one person, negating the Key Man Risk. For more insights and practical takeaways, tune in now.
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: What is the Inverse Entrepreneur Effect?
[00:05] A new concept where the pyramid is flipped upside-down.
[00:40] The trouble with the creator economy.
[01:50] A good example of making everything not reliant on the brand/creator.
[02:28] We talk about ‘The Lindy Effect.’
[03:00] Reversing your company to a right-side-up pyramid.
[04:00] How to prevent your business from becoming/being reliant on one person.
[04:40] A quick look at what Logan Paul is doing.
[05:11] ‘Key Man Risk’ and what it means in business.
[05:24] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
LVMH with Bernard Arnault.
Logan Paul and Prime.
Register for the Leveling Up Founders Event here!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
8 min
August 08, 2023 What is the Inverse Entrepreneur Effect? #2529
In episode #2529, we take a look at a new concept known as the inverse entrepreneur effect. This concept of business implies that your regular hierarchical pyramid is flipped upside-down. With the creator or brand on the bottom, they build upward with positions and people they need as the business grows. Join us as we take a look at the trouble with this new creator economy and explore the idea of reversing the upside-down pyramid to prevent your business from becoming reliant on one person, negating the Key Man Risk. For more insights and practical takeaways, tune in now.
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: What is the Inverse Entrepreneur Effect?
[00:05] A new concept where the pyramid is flipped upside-down.
[00:40] The trouble with the creator economy.
[01:50] A good example of making everything not reliant on the brand/creator.
[02:28] We talk about ‘The Lindy Effect.’
[03:00] Reversing your company to a right-side-up pyramid.
[04:00] How to prevent your business from becoming/being reliant on one person.
[04:40] A quick look at what Logan Paul is doing.
[05:11] ‘Key Man Risk’ and what it means in business.
[05:24] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
LVMH with Bernard Arnault.
Logan Paul and Prime.
Register for the Leveling Up Founders Event here!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
7 min
August 07, 2023Why Elon's Funding of Legal Bills is a Smart Marketing Move
Discover why Elon's funding of legal bills is a brilliant marketing move! Join Neil and Eric as they analyze the strategic implications and public perception in this insightful video.
TIME-STAMPED SHOW NOTES:
[00:00] - Elon Musk’s smart marketing strategy
[01:00] - Neil Patel and Eric Siu’s reaction to Elon Musk’s recent tweet
[02:48] - Why freedom of speech is important
[03:40] - Marketers should learn how to adapt socially
Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric's ad agency
NP Digital << Neil's ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
7 min
August 07, 2023 Why Elon's Funding of Legal Bills is a Smart Marketing Move #2555
Discover why Elon's funding of legal bills is a brilliant marketing move! Join Neil and Eric as they analyze the strategic implications and public perception in this insightful video.
TIME-STAMPED SHOW NOTES:
[00:00] - Elon Musk’s smart marketing strategy
[01:00] - Neil Patel and Eric Siu’s reaction to Elon Musk’s recent tweet
[02:48] - Why freedom of speech is important
[03:40] - Marketers should learn how to adapt socially
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric's ad agency
NP Digital << Neil's ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
6 min
August 06, 2023Why Webinars Are Still a Moneymaker in 2023
In episode #2528, we talk about why webinars are still a moneymaker in 2023. We explore what webinars look like and why webinars have to be very specific before chatting about frequency, conversion rates, and the concept of partner webinars. We take a quick look at who tackles sign-ups and follow-ups, post-webinar Q&As, and who does the presenting. Hopefully, this episode leaves listeners with an informed perspective of how Neil and Eric go about doing their webinars. For all this, and more, start listening now!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: Why Webinars Are Still a Moneymaker in 2023.
[00:05] A quick explanation of what webinars are.
[00:45] Why webinars have to be super specific: lead quality.
[01:40] A look at the frequency of doing webinars.
[02:35] Conversion rates and partner webinars.
[03:13] Sales team and marketing teams: sign-ups and follow-ups.
[03:57] Why it depends on what you are selling and understanding your audience.
[04:38] Q & A after webinars and how they are helpful.
[05:00] Who presents the webinars (and the slides therein).
[05:58] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Register for the Leveling Up Founders Event here!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
8 min
August 06, 2023 Why Webinars Are Still a Moneymaker in 2023 #2528
In episode #2528, we talk about why webinars are still a moneymaker in 2023. We explore what webinars look like and why webinars have to be very specific before chatting about frequency, conversion rates, and the concept of partner webinars. We take a quick look at who tackles sign-ups and follow-ups, post-webinar Q&As, and who does the presenting. Hopefully, this episode leaves listeners with an informed perspective of how Neil and Eric go about doing their webinars. For all this, and more, start listening now!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: Why Webinars Are Still a Moneymaker in 2023.
[00:05] A quick explanation of what webinars are.
[00:45] Why webinars have to be super specific: lead quality.
[01:40] A look at the frequency of doing webinars.
[02:35] Conversion rates and partner webinars.
[03:13] Sales team and marketing teams: sign-ups and follow-ups.
[03:57] Why it depends on what you are selling and understanding your audience.
[04:38] Q & A after webinars and how they are helpful.
[05:00] Who presents the webinars (and the slides therein).
[05:58] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Register for the Leveling Up Founders Event here!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
8 min

About Marketing School - Digital Marketing and Online Marketing Tips

From the publisher's feed

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.