In episode #2589, we discuss marketing secrets for 2024. We talk about topics such as programmatic SEO, AI-enhanced content, LinkedIn influencer ads, AMP emails, and the power of webinars. We also emphasize the importance of having a strong offer and updating old content for SEO purposes. Throughout this episode, we share our insights and experiences in these areas, providing valuable tips and strategies for marketers.

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Marketing Secrets for 2024

(01:01) Programmatic SEO and AI-enhanced content

(02:39) Testing Amp emails for better conversions

(04:43) LinkedIn influencer ads and AI-driven ad creation

(07:01) Using barter deals for speaking engagements

(07:57) Following up with leads from conference talks

(08:25) Webinars are still effective for B2B and B2C marketing

(08:53) Selling lower ticket offers in quantity for better performance

(09:05) The importance of having a good offer for marketing success

(09:24) SEO traffic gains from updating old content

(10:09) 98% of monthly articles are updates

(10:31) Wikipedia's model of updating old pages

(10:53) Email newsletters as a valuable business strategy

(11:15) Building relationships through newsletters and ads

(11:31) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

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ChatGPT

HubSpot

AMP Emails

Linked Ads

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