Takeaways:

06:10 - How to create a code of honor within a growing team and what a code of honor is 

07:25 - Stylists or wild stallions? 

11:15 - Paying yourself as the owner for being the owner not BTC

16:48 - What software is right for you

19:13 - Are you greedy with new guests coming into the salon? 

Quotes:

“The grass is not always greener on the other side and now they’re on an island by themselves.” (Doug Campbell)(2:20)

“One of the best things you can do is get an operating agreement for you as the ownership team.”(Jason Everett)(08:08) 

“He was still running a 10 chair salon like a singular booth rental.” (Jason Everett)(14:22)

“The best thing you can do is set aside one day a week to work on the business.” (Jason Everett)(20:57)

Links Mentioned:

High Performance Salon Website

Join our FREE FB Community

Takeaways:

01:53 - Why Doug and his wife decided to own both salons and barbershops 

07:40 - Setting up a proper culture in a barber shop 

11:39 - How barbershops miss out on selling retail

15:13 - The Art of Shaving in barbershops

17:02 - How barbers should be selling retail 

17:37 - All about men's skin care

Quotes:

“The idea is you got to set up a culture and a business where people can come in and do what they love to do, being an environment that's cool.” (Doug Campbell) (07:41)

“Guys do want their problem solved.” (Doug Campbell)(17:01)

“There is this myth that men don’t buy retail.” (Jason Everett) (19:26)

Links Mentioned:

High Performance Salon Website

Join our FREE FB Community

Takeaways:

03:35 - How you should be paying yourself as an owner still working behind the chair 

8:44 - The mistake of bringing shareholders in too early 

14:17 - What percent of salons actually take some profit 

21:49 - The financial and the creative partner

Quotes:

“Do you have a wealth mentality or do you have a poverty mentality?” (Doug Campbell)(02:43)

“What would it cost for you to replace yourself with another person?” (Jason Everett)(8:36)

“Otherwise you have something that is not really a business, you have a job that you own.” (Doug Campbell)(13:30)

“The reason you got in was to make money, so let's protect that money right off the bat.” (Doug Campbell)(17:26)

Links Mentioned:

High Performance Salon Website

Join our FREE FB Community

Takeaways:

03:03 - The background of an amazing company Beauty Changes Lives

04:33 - The various ways and people who might be shutting down a beauty career dream 

07:00 - The types of scholarships Beauty Changes Lives offers and how to obtain one 

11:42 - The importance of the financial information in the beauty industry and how it is lacking

15:12 - The “Make Your Mark” campaign 

21:50 - The goals and dreams for our industry 

Quotes:

“We believe 100% that beauty changes lives.”(Lauren Conway)(03:04)

“So we know that the public school system receives their funding based on their percentage of students that go into a four-year degree.” (Lauren Cnway)(09:31)

“Once you know that, once you know the game is rigged against you..”(Jason Everett)(10:42)

“So I think part of the thing is getting the scholarships out there, but with the scholarships, the education for people to understand what's truly possible in this career, in this career field.” (Doug Campbell)(12:49)

“The goal is to let people know about all of the possibilities” (Lauren Conway)(15:30)

“It is going to be a long road but it is a very worthy road to travel on.” (Jason Everett)(23:02)

Links Mentioned:

High Performance Salon Website

FREE FaceBook Community 

https://beautychangeslives.org/

https://itstimetomakeyourmark.com/

Takeaways:

03:02 - The MAIN issue salon owners all face revealed 

04:14 - The curse of creative industries 

06:36 - 9 key drivers to grow your business

10:36 - The 3 things to fix in your business to drive it forward

12:51 - Transferring BTC time to face time with your employees 

19:09 - Importance of profitability 

Quotes:

“We're really good at shiny object syndrome. Oh, that's fun. Let's start there. I've got a great idea. I'd like to serve my clients better. Uh, I want to an implement something new and before we know it, we juggling a hundred things” (Larissa Macleman) (03:50)

“What's the result I'm going to get, because I think we can too easily want to do things because they're fun. They're cool. I can see that they can be better that we forget to go, how is this going to impact my business, right?”(Larissa Macleman) (07:49)

“Do you want to be a service provider? Or do you want to be the business owner?)(Jason Everett) (11:50)

“People just rely so heavily on the stylist to represent the brand rather than the brand representing the brand and the stylist to be a representative of the brand.”(Jason Everett)(21:15)

Links Mentioned:

Website -  https://highperformancesalon.com

Join our FREE FB Community - https://www.facebook.com/groups/113597492523494

Takeaways:

02:17 - How COVID affected the cancellation policy in salons

07:58 - Is an online booked appointment a REAL appointment? 

08:20 - A couple ways to solve the no show problem 

13:56 - The importance of a “guest form”

15:18 - The language of a confirmed appointment 

18:13 - Should you cancel an appointment who is not confirmed? 

Quotes:

“Before covid you had more authority to enforce”(Jason Everett)(04:30)

“I think that the idea, instead of punishing them for doing it is how do we take care of them and procure them correctly when they book that online appointment”(Jason Everett) (05:18)

“I want to talk about what's the sequence that needs to be set up so that whether you have your own software that does this, or they do it, there's a tool to make sure like a system to follow, to make sure that they actually show up for their appointment.”(Jason Everett)(11:25)

“If you no show on me, that is my fault”(Jason Everett)(15:57)

“True communication is the response you get, if you're not getting a response, you're probably not asking for a response.”(Jason Everett)(19:34)

Links Mentioned:

Website: https://highperformancesalon.com

Join our FREE FB Community - https://www.facebook.com/groups/113597492523494

Takeaways:

03:13 - How John DeMato got started in the photography industry 

05:03 - What details in the salon to look for when taking shots of your salon

08:40 - John explains how to use different angles and shots to tell a story in your salon

14:30 - The curse of being an expert in the salon industry and how it may be affecting your social media feed

17:17 - Tips for getting the best interaction candid shots from a professional photographer 

18:43 - The 3 angels you should be getting for the perfect candid shots

21:50 - What shots to ask a photographer to get if you bring one into the salon 

24:15 - The importance of telling the story of the salon

Quotes:

“All of these things are what paint the full picture in addition to the human part”(John DeMato)(07:22)

“It gets very boring.. Another thing of hair, great”(Doug Campbell)(09:56)

“Don't fall into the trap of doing the same thing every time, what are the elements that”(Doug Campbell)(11:20)

“It should be the whole experience from start to finish” (Jason Everett)(14:30)

“Don't be satisfied with one photo”(John DeMato)(18:20)

“Having other people on your team to know to instinctively come over and grab some shots for you.”(Doug Campbell)(19:39)

Links Mentioned:

Website - https://highperformancesalon.com

Join our FREE FB Community - https://www.facebook.com/groups/113597492523494

John DeMato - https://www.johndemato.com/siy-headshot

Takeaways:

01:40 - Are you comparing apples to apples when looking at booth rental vs commission?

06:09 - How salon owners have disserviced their stylists with lack of info 

07:22 -  Is booth renting owning a business or owning a job 

08:09 - What is an entrepreneurial seizure 

14:15 - Jason and Doug give a spreadsheet that shows the financial difference of booth renting vs. commission 

16:00 - The ACTUAL apples to apples financial comparison of rental vs. commission salon

25:05 - The value of a commission salons benefits

Quotes:

“We have the answer for you and it's called… INFORMATION” (Jason Everett)(0:50)

“The only way I see you doing better on the rental thing, is by accident or on purpose, not doing your taxes correctly” (Doug Campbell)(04:23)

“If you're a booth renter, you're not a business owner” (Doug)(12:09)

“People on islands do not create good things, people in communities create good things”(Doug Campbell)(8:45)

Links Mentioned:

Website: https://highperformancesalon.com

Join our FREE FB Community - https://www.facebook.com/groups/113597492523494

Takeaways:

01:22 - Are you rewarding yourself for being an owner? 

03:05 - The 3 main types of income you should be pulling in as an owner

07:30 - Are you paying yourself for behind the chair time as the owner?

08:35 - Jason covers the various areas $ should go to calculate your stylists commission

15:58 - Planning for profit

20:13 - How to separate your profit by service

Quotes:

“Number one mistake is that they don't figure in their profit margin at the beginning”(Doug Campbell) (01:28)

“If you want to have a real business, hopefully with any business, the goal should be at some point to sell it.” (Doug Campbell) (03:56)

The goal should be to properly reward your stylist for working inside the salon and have them get paid at a level that they make money and the business can make money.” (Jason Everett) (05:54)

“If you train your staff properly and if you can help them achieve what they're after, which is earning more income, growing their own personal book of business so they can have the lifestyle that they want and you can grow it. You don't need to pay more commission. (Jason Everett) (12:10)

Links Mentioned:

High Performance Salon Website

Join our FREE FB Community of Salon Owners

Takeaways:

3:30 - How do you navigate so that it is good for the business (staff) and clients

5:30 - Tell staff and clients about your decision on mask mandate

8:00 - Giving the guest the option to have the stylist wear a mask

10:30 - If a client asks if the staff are vaccinated?

12:45 - Make sure your front desk knows how to handle these situations

17:00 - Put a plan in place and deal with it

22:15 - Changing your communication to clients

Quotes:

“You have to have a clear policy that everyone understands.” (Doug Campbell)(12:00)

“It goes a long way if you have the humility to say that there will be mistakes.” (Jason Everett)(21:20)

“You cannot please everyone!” (Jason Everett)(24:15)

“Make a decision and move on.” (Doug Campbell)(25:00)

Links Mentioned:

Website: https://highperformancesalon.com