Mike and E welcome branding and marketing expert Eric Cabral. Together, they explore the critical facets of building personal and business brands in today’s market, focusing on the short-term rental industry. Eric, a seasoned professional with nearly 30 years of experience, shares his inspiring journey from corporate life to founding his creative and podcast agency. The discussion provides actionable insights on simplifying branding efforts, leveraging personal networks, documenting one’s journey, and overcoming imposter syndrome. Key takeaways include practical advice on content creation using accessible tools, strategic messaging, and the effective use of podcasts as a marketing tool. Emphasis is placed on the importance of humility, persistent learning, and maintaining a service-oriented, purpose-driven mindset to achieve both personal and professional growth. Listeners are encouraged to embrace a higher purpose, serve their audience genuinely, and invest in long-term relationships and marketing strategies to ensure sustainable business success.

00:00 Introduction to the Podcast

00:20 Today's Episode Overview

01:39 Guest Introduction: Eric Cabral

02:25 Eric's Journey in Branding and Marketing

04:11 Transition to Real Estate Investing

07:38 Building a Personal Brand

11:57 Practical Tips for Content Creation

18:06 Shiny Object Syndrome: Juggling Multiple Roles

18:26 Finding Your Niche: The Power of Intentional Branding

19:47 Consistency is Key: Building Your Platform

21:04 The Long Game: Podcasting Tips and Strategies

23:59 Outsourcing and Leveraging Your Podcast

27:08 Overcoming Content Creation Fears

31:19 Living in Service: The Ultimate Success Secret

34:08 Final Thoughts and Resources

Erik Cabral's Bio

Erik Cabral is a leading expert in brand development, trusted by Fortune 100 and Inc. 5000 companies to define and deliver their core messages effectively. Having built thousands of brands over his quarter-of-a-century career, Erik has now created a stage that he's shared with powerhouse brands like Shark Tank's Matt Higgins and Kevin Harrington, VaynerMedia, David Meltzer, and Hal Elrod of the Miracle Morning. Erik is known for his expertise in branding, content creation, podcast strategies, and community building. As the founder of On Air Brands, Be Your Brand, PodMAX, and the Mindado Investment Group, Erik is dedicated to helping entrepreneurs develop their personal and corporate brands through podcasting and media strategies. His work has been featured in major publications and has contributed to raising millions in capital for his investor clients.

Connect with Erik

www.erikcabral.co

https://www.instagram.com/erikecabral

https://www.facebook.com/erikecabral

https://www.linkedin.com/in/erikcabral/

https://www.youtube.com/@erikcabralbrand

Connect with the Hosts

Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin

https://linktr.ee/mikesjogren

Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin

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Mike and E sit down with guest Debbie Todd about how she has incorporated giving back into her short term rental business. Debbie shares her journey from acquiring rental properties for personal use to creating a charitable initiative where 5% of booking revenue is donated to charities chosen by her guests. She elaborates on the growth of this mission into a broader community effort, including initiatives like donating goods and participating in local community service. With the goal of inspiring other rental hosts to also engage in charitable activities, Debbie emphasizes the impact of communication and fostering a community among hosts and guests. The episode highlights the value of finding purpose and fulfillment beyond financial success, encouraging listeners to consider the broader impact of their business activities.

00:00 Introduction and Welcome

00:26 Weather and Gratitude

01:32 Introducing Debbie Todd

02:58 Debbie's Journey into STRs

04:25 The Give Back Initiative

09:46 Expanding the Impact

19:42 Future Vision and Community Involvement

26:00 Final Thoughts and Success Tips

Debbie Todd's Bio

Debbie Todd is a mother of three, physical therapist, and co-founder of The Woodlands at Hocking Hills in Logan, Ohio with her husband Jeff. Together, they remotely manage two multigenerational vacation rentals from Columbus, Ohio. Passionate about giving back, they support 12 charities, sponsor a child through Compassion International, and offer free stays to those in need, all through their vacation rental platform. Since 2021, they’ve contributed nearly $53,000 and volunteered extensively to impact their community. Debbie recently partnered with the Hocking Hills Tourism Association to launch Hocking Hills Gives Back.

Debbie's work goes beyond just hosting and hospitality; she actively involves her children, guests, and the community in efforts to make a greater impact, fostering unique and purposeful connections. Her inspiring story has been featured on podcasts, radio shows, and in various publications, including her chapter in Hospitable Host, Volume 3.

After years of pursuing her vision and seeking to expand her reach, Debbie partnered with Hospitable Hosts to launch the Hospitable Hosts Impact Community. This initiative provides hosts around the world various opportunities to give back through real estate, strengthening the global impact of the short-term rental community.

Connect with Debbie

https://www.instagram.com/hospitablehosts

https://www.instagram.com/debbie.monti.kay

https://www.hospitablehosts.com/give-back

Connect with the Hosts

Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin

https://linktr.ee/mikesjogren

Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin

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Mike and E sit down with Tyler Coon from Western North Carolina. The team discusses the impact of a recent storm that resulted in millions losing power. Highlighting the quick recovery efforts, such as linemen from Canada and Mexico working together, the episode provides valuable insights into handling short-term rental challenges during natural disasters. Key topics include setting up a game plan for storm aftermath, dealing with insurance claims, and repurposing properties for disaster relief housing. Listeners are encouraged to have proper insurance, including loss of rents coverage, and strategies to attract long-term and emergency response bookings. Practical steps are shared for protecting property owners, guests, and co-hosts to ensure business continuity even in crisis situations. Additionally, adjustments in marketing and safeguarding operations during emergencies are discussed, emphasizing community support and effective communication.

00:00 Rebuilding After the Storm: A Global Effort

00:36 Welcome to the Short Term Rental Secrets Podcast

01:09 Storm Preparedness and Response

03:23 Introducing Tyler Coon: Expert Insights

04:56 Tyler's Personal Storm Experience

08:45 Navigating Insurance and Repairs

15:28 Managing Bookings and Misinformation

17:53 Immediate Impact and Response

18:25 Handling Cancellations and Prioritizing First Responders

19:53 Media Perception vs. Reality

22:56 Community Mobilization and Support

24:51 Insurance and Co-Hosting Considerations

27:01 Long-Term Recovery and Preparedness

33:27 Conclusion and Final Thoughts

Tyler Coon's Bio

Tyler Coon is the premier real estate agent of choice when it comes to Short Term Rental acquisitions. As your partner in the process of finding your next investment, Tyler and his Savvy Realty team stand by your side. From purchasing directly with Tyler in the North Carolina mountains to other vacation destinations in the country, a Savvy Agent will always be the best choice for your next investment.

Connect with Tyler

www.calendly.com/TylerCoon

https://www.instagram.com/savvy.realty/

Connect with the Hosts

Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin

https://linktr.ee/mikesjogren

Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin

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Mike and E discuss the invaluable mindset of always being a student and never assuming you know everything. They kick off with personal updates, including recent birthdays and travels, then delve into highlights from Blake Daley's Boutique Hotel Con. Key takeaways include advanced strategies for raising capital through storytelling and the importance of clarity in investment goals. They stress the significance of setting focused goals and maintaining an accountability system to keep motivated. The discussion also includes planning for the upcoming quarter, emphasizing personal growth, mental discipline, and the power of a strong 'why'. Tune in for practical advice on advancing your short-term rental business and achieving your goals.

00:00 Introduction

01:26 Gambling and Personal Preferences

02:09 Boutique Hotel Con Recap

04:23 Raising Capital and Pitching Deals

07:13 Hotel Operations and Team Building

07:59 Networking and Personal Stories

12:34 Mindset and Decision Making

18:15 Setting Effective Goals

19:02 Building a Dream Facility

20:32 The Importance of Personal Branding

21:09 Launching Group Coaching

21:32 Purpose of Goals: Growth Over Achievement

22:52 Accountability Partners and Goal Setting

24:34 Protecting Your Goals

26:51 Balancing Responsibilities and Ambitions

28:01 Pushing Beyond Comfort Zones

28:55 The Power of Vision and Persistence

34:16 Join the STR Secrets Community

Connect with the Hosts

Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin

https://linktr.ee/mikesjogren

Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin

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Kim Herrlein, a seasoned professional in the luxury STR space, shares her journey from managing high-end short-term rentals to acquiring and transforming boutique hotels. Listeners will learn about the unique challenges and rewards of venturing into the boutique hotel market. Topics include the importance of admitting gaps in knowledge, designing bold and eclectic spaces, dealing with booking platforms, and fostering effective team collaboration. Kim’s fearless, community-driven approach and her focus on creating unique, curated experiences offer valuable insights for anyone interested in hospitality or real estate investment.

00:00 Overcoming the Fear of Learning

00:11 Introducing Kim Herrlein: From STRs to Boutique Hotels

02:00 Kim's Journey into Real Estate

05:12 First STR Project: Transforming a Home for Large Groups

10:21 Mindset and Overcoming Fear in Real Estate

20:17 Scaling Up: From STRs to Boutique Hotels

25:12 Revitalizing the Community

27:30 Designing a Boutique Hotel

28:32 Challenges in Renovation

32:20 Operational Differences: STRs vs. Boutique Hotels

35:19 Tech Stack and Online Presence

43:11 Marketing and Group Buyouts

46:15 Final Thoughts and Success Tips

Kim Herrlein's Bio

Kim Herrlein is the Chief Leisure Officer at Purveyors of Leisure, a boutique vacation rental management company in Greater Palm Springs, Southern California. Kim’s interest in travel began at a young age when she was fortunate enough to spend holidays abroad in Europe, traveling with extended family and friends, temporarily residing at unique vacation rentals; such as a magical poolside villa in the south of France, an enchanting Tuscan castle and vineyard, or an artsy Swiss chalet. Her love of travel, art and architecture, and design was ignited and more poignantly, a simple joy was sparked, gathering with loved ones on vacation was fun!

Connect with Kim

https://linktr.ee/purveyorsofleisure

https://www.faintingcouch.com

https://www.facebook.com/The.FaintingCouchHotel/

https://www.instagram.com/the.faintingcouch/

Connect with the Hosts

Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin

https://linktr.ee/mikesjogren

Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin

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E interviews Bob LaChance, an ex-professional hockey player turned real estate expert, who has completed over 2000 transactions since retiring in 2004. Bob discusses his extensive real estate journey that includes successful ventures in rehabbing, short sales, and now, virtual assistant services for real estate professionals. He emphasizes the importance of perseverance in the 'long game' of real estate and shares insights on hiring and integrating VAs into a business. Bob also touches on adapting his sports experience to business, maintaining balance, and his future plans in real estate and VA services.

00:00 Introduction to the Long Game in Real Estate

00:20 Host Introduction and Event Updates

00:58 Guest Introduction: Bob LaChance's Journey

01:31 Diving into Real Estate Strategies

03:02 The Importance of Virtual Assistants

05:17 Understanding Short Sales

08:34 The Athlete's Mindset in Business

12:54 Hiring and Managing Virtual Assistants

29:46 Balancing Business and Personal Life

30:32 Conclusion and Contact Information

Bob Lachance's Bio

Bob Lachance is the founder and CEO of REVA Global, the leading virtual assistant staffing company for real estate professionals. A former professional hockey player, Bob spent eight years on the ice, dividing his time between teams in the United States and Europe. After retiring from hockey, he transitioned to real estate and acquired his first flip in 2004. Over the course of his career, Bob has successfully closed over 2,000 transactions including over 240 deals in 2022 and over 180 in 2023. He is also the co-founder of PurchRock, a real estate investment firm in Connecticut specializing in all types of RE investing including short-term rentals, single-family homes, and more.

Connect with Bob

https://www.instagram.com/revaglobalva

https://www.facebook.com/trainedvirtualassistants

https://www.tiktok.com/@revaglobal

https://www.youtube.com/@revaglobal

https://www.linkedin.com/company/reva-global-llc

Connect with the Hosts

Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin

https://linktr.ee/mikesjogren

Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin

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E sits down with Gil Chan, the founder of Crafted Stays, about his journey in the short-term rental industry and his innovative solutions for direct booking websites. They discuss the anxiety of relying solely on Airbnb, scalability for hosts, and the keys to effective revenue management. Gil shares insights into his background, revenue optimization strategies, and the importance of understanding your ideal guest. The episode also touches on balancing various business activities and the importance of enjoying the process.

00:00 Introduction and Personal Growth

00:13 Show Introduction and Guest Announcement

00:35 Interview with Gil Chan: Starting Craft the Stage

01:30 Importance of Direct Booking Websites

03:17 Gil's Journey in Short Term Rentals

05:42 Building a Direct Booking Site: Lessons Learned

08:53 Optimizing Revenue and Occupancy

20:17 Managing Time and Business Growth

28:07 Final Thoughts and Advice

29:53 Closing Remarks and Call to Action

Gil Chan's Bio

Gil Chan was a high-income tech employee who was looking to offset his w2 taxes. He found out about STRs and the loophole. He ended up really liking hosting. Gil and his wife now have three owned properties. He started getting into direct bookings and building a website for himself and ended up starting a company to make it easy for anyone to create a beautiful website in minutes with his platform.

Connect with Gil

https://craftedstays.co

https://www.instagram.com/craftedstays

Connect with the Hosts

Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin

https://linktr.ee/mikesjogren

Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin

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E sits down with Jason Muth, a member of our mastermind, who transitioned from working a W2 job in the media business to successfully running a thriving co-hosting business in the short-term rental market. Jason shares his journey, his participation in significant events like the STR WealthCon in Miami, and his strategic niching down in locations like Provincetown. They discuss the importance of investing in fulfilling ventures, tools and systems used for property management, and the value of rebranding and investing in oneself. Jason emphasizes the importance of confidence, purposeful work, and creating a legacy for his family. The episode concludes with practical advice for those considering taking the leap into the short-term rental business.

00:00 Introduction and Priorities

00:17 Host Update and Personal Anecdotes

01:05 Guest Introduction: Jason Mute

01:59 Onboarding New Properties and Market Strategy

03:36 Jason's Journey in Real Estate

04:16 The Decision to Co-Host

09:00 Rebranding and Community Focus

13:45 Niching Down in the Market

18:11 Purpose and Fulfillment in Work

23:25 The Reality of Retirement

23:59 Rewriting Your Identity

26:07 Diving into Real Estate

27:51 Networking and Conferences

30:48 Investing in Yourself

34:43 Tech Stack and Team

39:58 Final Thoughts and Advice

Jason Muth's Bio

Jason Muth is a full-time real estate investor and entrepreneur. He is the co-founder of Prideaway Stays - Provincetown and the owner/operator of Straightfoward Short-Term Rentals. Jason is a 29x Airbnb Superhost and 28x VRBO Premier host. He also hosts and produces a podcast called The Real Estate Law Podcast. Jason stepped away from W-2 life after decades of work at some of the biggest media companies in the country (Comcast / NBC Universal, iHeartMedia, and others) becoming a full-time entrepreneur in 2022 when his ongoing real estate investing side hustle became more profitable than corporate life.

Connect with Jason

https://jasonmuth.com/

https://www.youtube.com/@therealestatelawpodcast

https://www.realestatelawpodcast.com/

https://prideawaystays.com/

https://www.straightforwardstrs.com/

Connect with the Hosts

Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin

https://linktr.ee/mikesjogren

Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin

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E delves into the transformative power of changing one’s self-image to achieve personal goals. Hosting without his co-host Mike, who is vacationing with family, Emanuele shares insights from a recent sales seminar by Dave Conway that he attended. Highlighting key takeaways on sales philosophy and personal development, he emphasizes the journey from idea to reality by enhancing self-image. Emanuele provides step-by-step instructions on turning ideas into burning desires and realities through discipline, decision, and desire, while encouraging listeners to attend live events for personal growth. He concludes with motivational quotes and reflections on the courageous act of pursuing and maintaining life goals.

00:00 Introduction and Self-Image Transformation

00:18 Host Introduction and Personal Updates

02:21 Sales Seminar Insights

08:21 The ROI of an Idea

14:09 The Power of Self-Image

21:10 Conclusion and Final Thoughts

27:55 Call to Action

Connect with the Hosts

Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin

https://linktr.ee/mikesjogren

Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin

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Mike and E chat with guest Mike Elefante, a successful short-term rental investor and coach. The conversation covers Mike's transition from a dissatisfying corporate job to achieving financial freedom through short-term rentals. Mike shares insights into scaling his business, the importance of building a personal brand, and taking on new ventures like launching an investment fund. The discussion also touches on lifestyle aspirations, including travel and family life, and the significance of mentorship and leadership in business growth.

00:00 Introduction and Behind the Scenes Effort

00:18 Welcome Back to the Podcast

00:28 Life in the States vs. Italy

02:11 Guest Introduction: Mike Elefante

05:07 Mike Elefante's Journey to Financial Freedom

09:52 The Camper Van Experience

13:04 Business Ventures and Coaching

15:14 Future Dreams and Leadership Insights

19:48 The Importance of Mentorship

20:39 Join Our Free Facebook Community

22:32 Efficient Portfolio Management

23:22 The Power of Masterminds

24:26 Balancing Growth and Comfort Zones

25:39 The Importance of Mentorship

29:57 Launching a New Investment Fund

34:06 Building a Personal Brand

40:19 Final Thoughts and Advice

Michael Elefante's Bio

Michael Elefante owns 8 STRs. He owns home team vacation rentals and Somerled designs. Michael is also an online educator, an industry thought leader. and a published author.

Connect with Michael

www.instagram.com/melefante6

Connect with the Hosts

Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin

https://linktr.ee/mikesjogren

Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin

Learn more about your ad choices. Visit megaphone.fm/adchoices