SPEAK LIKE A CEO

Have you ever left a conversation doubting whether the other person liked you?

You’re not alone—it’s called the Liking Gap.

This week on Speak Like a CEO, Oliver Aust is joined by David Robson, author of the global bestsellers The Laws of Connection, The Expectation Effect, and The Intelligence Trap, and journalist and science writer for the BBC. 

David reveals laws of human connection and the psychology behind the Liking Gap – why we underestimate how much others like us and how it impacts our personal and professional lives.

The conversation unpacks the consequences of the Liking Gap at work, including how it affects feedback, collaboration, and productivity. 

David also shares actionable strategies to overcome this bias, build stronger connections, have better conversations, and improve communication skills.

By the end of this episode, you’ll learn practical steps to overcoming self-doubt so you can build deeper relationships in life and work.

This episode is a must-listen for anyone looking to improve the relationships in their lives and make new ones.

If you're looking to connect with your audience, Oliver has a live Presentation Secrets Workshop coming up, so make sure you are subscribed to the Speak Like a CEO newsletter: https://www.eoipsocommunications.com/newsletter/

When you manage change within a company, the pressure is on. The future of the business may be at stake. 

So what do you do when your company’s change programs fall flat? 

This week, Oliver Aust is joined by Frank Wolf to discuss the best approaches to leading organizational change and building a strong narrative.

Frank Wolf is the co-founder of Staffbase, a leading employee communication platform used by global brands like Adidas, DHL and Domino’s. 

As one of THE experts in the world on future trends in communications, Frank is the author of The Narrative Age: How Leaders can Inspire Change in a Polarized World.

The secret ingredient to win over your team? Narratives. But you have to know how to use them, how they are different from stories and which mistakes to avoid.  

For instance, when dealing with change, often leaders focus solely on the new narrative, which can leave the team feeling left behind and misunderstood. 

Frank also talks us through the importance of understanding the existing narrative map and ensuring that no employee is left behind.

He shares the key reasons why most change processes fail and how leaders can successfully guide their teams through transformation. 

Tune in to gain valuable knowledge on turning resistance into results.

If you're looking to improve your communication skills, Oliver has a live Presentation Secrets Workshop coming up, so make sure you are subscribed to the Speak Like a CEO newsletter: https://www.eoipsocommunications.com/newsletter/

Our world is changing fast. So how do we create something unique that will stand the test of time? 

This week, Oliver Aust is joined by Josef Brunner on Speak Like a CEO to discuss what it takes to lead creatively.

As the founder and CEO of NutriUnited and a seasoned entrepreneur with two nine-figure exits, Josef shares why authenticity is so important for businesses. We also discussed how building in public sets NutriUnited apart in the competitive food industry.

Josef explains how NutriUnited’s focus on controlling production and sales channels, rather than relying on traditional marketing tactics, helps avoid common startup pitfalls. 

You will also learn some valuable tips on the importance of vulnerability for leaders when building a supportive team culture. 

Additionally, Josef offers insights from his new book, The Creativity Code, co-authored with Christian Sellmann, providing strategies for finding and using creativity in leadership.

By the end of this episode, you’ll learn how to find and use creativity to your advantage as a leader.

If you're an entrepreneur or a leader seeking to increase your impact, this episode is packed with valuable takeaways. 

Tune in and discover how to build and lead with purpose.

Check out Josef & Christian Sellmanns new book Der Kreativitätscode: Das Phänomen Kreativität verstehen, hinterfragen und für sich steigern.

If you're looking to improve your communication skills, especially in times of change, I have 3 live workshops coming up in the coming weeks, so make sure you are subscribed to the SLACEO newsletter: https://www.eoipsocommunications.com/newsletter/

Why is it so hard for disruptive technologies to be accepted?

This week, Oliver is joined by Michael Margolis, author of “Story 10X”, a leading advisor to many of the world’s largest tech companies and one of the world’s preeminent experts in storytelling, to discuss the science of change and the power of narrative. 

Change can often feel like an assault on identity, triggering defensive reactions. Our nervous system's biochemical responses—cortisol, dopamine, and oxytocin—play a key role in this resistance. 

This resistance can be overcome by learning the importance of shifting from a problem-solution framework to a possibility-obstacle approach. 

While stories are individual events with a clear beginning, middle, and end, narratives are overarching concepts that provide a framework for these stories. This understanding helps leaders shape the bigger picture and create shared language and motivation.

Expect to learn how communication can be your superpower amongst the mess of change, and how you can use narrative to provide context and emotion, making your messages more impactful.

If you're looking to improve your communication skills, especially in times of change, I have 3 live workshops coming up in the coming weeks, so make sure you are subscribed to the SLACEO newsletter: https://www.eoipsocommunications.com/newsletter/

Julian Treasure’s TED Talk “How to speak so that people want to listen” has been viewed over 100 million times and is the 6th most popular TED talk of all time. 

He shares the four foundations of powerful speaking – easy to memorize thanks to the acronym HAIL – as well as The 7 Deadly Sins of Speaking. 

This short clip gives you the do’s and don’t of speaking on steroids by someone who knows how to captivate an audience.  

Join thousands of leaders and get Speak Like a CEO – the world’s #1 newsletter on leadership communications: https://www.eoipsocommunications.com/newsletter/

If you are a scientist, engineer or deal with technical topics, this one's for you. 

This week Oliver is a guest on Mark Bayer’s When Science Speaks podcast to give you the strategies to create clarity out of complexity. 

Mark is one of the world’s preeminent experts on science communication who has helped hundreds of scientists to communicate with impact and clarity. 

During the episode, Oliver highlights common communication challenges and offers strategies for improvement, such as using clear structures, storytelling, and simplifying language. He also emphasizes the importance of understanding one's audience and dealing with linguistic nuances for non-native English speakers.

Try Speak Like a CEO – the world’s #1 newsletter on leadership communications: https://www.eoipsocommunications.com/newsletter/

Many leaders spend their time on the wrong tasks and therefore don’t achieve their goals. 

Oliver Aust explains on the Besser Gründen podcast which leadership skills are essential for a company's success.

In this episode (in German), expect to learn:  

Try Speak Like a CEO – the world’s #1 newsletter on leadership communications: https://www.eoipsocommunications.com/newsletter/

How do you handle a PR crisis that could jeopardize your business? 

This week, Oliver Aust joins Gloria Chou in this episode of “Small Business PR,” to discuss strategies for dealing with PR crises and creating buzz on a budget.

Oliver shares his extensive experience in crisis communication and creative PR campaigns. He provides actionable tips for how small businesses can prepare for inevitable crises, from negative reviews to cyberattacks, and highlights the importance of having a crisis communication plan. 

Learn how to implement the triple A's—Acknowledge, Apologize, Act—while avoiding the three D's—Deny, Diminish, Deflect. Discover powerful PR tactics to build buzz around your brand, even with limited resources.

Oliver's lessons provide small businesses with practical tools to find their way through tough times, turning challenges into opportunities for growth and visibility. Tune in for your crisis communication strategy and know how to make your message stand out.

Get the free Speak Like a CEO newsletter to become a top 1% communicator:

https://www.eoipsocommunications.com/newsletter/

Connect with Gloria Chou: 

https://www.instagram.com/gloriachoupr 

https://www.linkedin.com/in/gloriaychou 

How many times has your technical presentation fallen flat? 

Or perhaps you have been in the audience and have not understood the subject matter. 

This week, Oliver is joined by Mark Bayer who shares his expertise on the art of making complex subjects understandable and engaging. Mark is one of the leading experts in the world on how to translate scientific or technical topics into clear communication. 

We take a deeper look at something missing in many of our presentations - connection. 

Many of us start presenting without any attempt to connect with our audience. By understanding and relating to your audience, you can communicate complex ideas without dumbing them down. 

He also shares insights from his RISE framework, which stands for Raising the Influence of Scientists and Engineers, aimed at helping technical professionals elevate their communication skills.

Mark can help you understand how to shift your mindset from what you want to say to what your audience needs to know. 

We discuss how metaphors, similes, and analogies can help you make intricate topics relatable and memorable.

If you’re a scientist, engineer, or anyone who deals with technical subjects, this episode provides actionable strategies to help you inform your audience and keep their attention. 

Get the free Speak Like a CEO newsletter to  become a master communicator.

https://www.eoipsocommunications.com/newsletter/

Public speaking is one of humanity’s worst fears. Yet it is entirely possible that you shift from nervous and uncomfortable to confident and charismatic.

In this episode, Oliver shows you how you can become a highly confident speaker and presenter – even if speaking in front of an audience gives you the chills.

So how do you stay calm and build confidence? With the BMW method. By focusing on your Body, Mind and Words.

Oliver shows you how to work with your body rather than against it, how to effectively reframe the situation in your mind, and how to present your words with impact so that you join the ranks of the top 1% communicators. 

Try the free Speak Like a CEO newsletter and get Oliver’s tactical guide “50 Presentation Hacks” to become a master communicator.

https://www.eoipsocommunications.com/newsletter/