Speakernomics

By National Speakers AssociationBusiness Entrepreneurship Arts Performing Arts

Speakernomics episodes

June 11, 2024Creating Audience Connection through Storytelling with Andy Henriquez
This week on Speakernomics, host Kenneth "Shark" Kinney speaks with strategic storytelling expert Andy Henriquez, sharing his insights on crafting compelling narratives that resonate with audiences.
In this session, Andy will:
Illustrate the necessity of using peaks and valleys in storytelling to emotionally connect with the audience and reflect their own experiences.
Share strategies for investing in oneself and in storytelling craft to achieve business success and impactful speaking engagements.
Explain the difference between keynote and offer stories, focusing on the importance of creating a sense of urgency to move the audience to action.
Emphasize the need for early buy-in from the audience before delving into storytelling to ensure alignment and receptiveness to the message being conveyed.
Additional Links & Sponsor:
Leadership Books
Influence '24

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41 min
June 04, 2024Breaking Boundaries: Grow Your Audience Internationally with Sylvie di Giusto, CSP
In this episode of Speakernomics, Sylvie di Giusto, CSP discusses positioning oneself in the global speaking market. Delving into her experiences as an international keynote speaker, Sylvie shares invaluable strategies for speakers aspiring to reach a broader audience.
By the end of this episode, you will be able to:
Evaluate the intrinsic value of your accent and unique perspective as a speaker to effectively promote yourself on the global stage.
Customize your presentations by conducting thorough research on the organization, audience, and cultural nuances, elevating the impact of your message across diverse settings.
Cultivate lasting connections beyond the stage by continuing the journey with clients, offering support to audience members, and debriefing with fellow speakers to enhance professional growth.
Additional Links & Resources
NSA Influence '24
The Speaker Lab
Leadership Books Author Summit

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32 min
May 28, 2024Leveraging Behavioral Neuroscience for Greater Influence with René Rodriguez
Kenneth "Shark" Kinney sits down with Wall Street Journal bestselling author, keynote, and transformational speaker coach René Rodriguez. Using behavioral neuroscience, Rene provides actionable strategies for professional speakers to exert influence and amplify their impact.
In this session, René will:
Explain the distinction between influence and being an influencer, emphasizing the need to align one's speaking goals with the strategic objectives of event sponsors.
Demonstrate how speakers can enhance their visual presence, voice tonality, and audience engagement techniques to maximize their influence on stage.
Illustrate the role of AI in the speaking industry, advising on how to utilize AI as a creative and analytical tool without compromising the authenticity and effectiveness of personal delivery.
Additional Links & Sponsors:
More about Influence '24
More about Primeau Productions
More about Leadership Books

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26 min
May 21, 2024Transforming One-Time Gigs Into Repeated Speaking Opportunities with Justin Jones-Fosu, CSP
In this episode of Speakernomics, host Kenneth "Shark" Kinney speaks with Justin Jones-Fosu, CSP, an internationally acclaimed speaker, social entrepreneur, and CEO of Work Meaningful. Justin shares his expertise on how speakers can sell beyond the first engagement.
In this session, Justin will:
Illustrate the ten-by-ten-by-ten model for producing valuable content, allowing speakers to create new knowledge and add depth to their presentations.
Explain the importance of using the right language to foster meaningful client relationships and uncover new opportunities.
Demonstrate how to implement an aftercare action plan that maximizes value for clients, including strategies like modularizing content, creating discussion guides, and offering tip videos.
Advocate for a heart-based approach to client interactions to build long-term, impactful business relationships.

Join us to elevate your speaking business by adding more value through strategic content creation, effective communication, and sustained client engagement.

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28 min
May 14, 2024Is Speaking the Business or the Product? with David Avrin, CSP, GSF
This week on Speakernomics, host Kenneth "Shark" Kinney is joined by David Avrin, CSP who shares valuable insights from his long career in the speaking industry and shares a sneak preview of what he'll be talking about on the Main Stage at Influence 2024!
In this session, David will:
Clarify the distinction between the art of speaking and the business of booking speaking gigs. He emphasizes that the real work and financial success stem not from speaking engagements themselves but from mastering the process of acquiring these opportunities.
Offer strategic advice on marketing oneself as a speaker, urging the importance of not appearing outdated and demonstrating clear, tangible benefits to potential clients.
Discuss creating systematic processes for daily business activities that ensure consistent outreach and follow-up with potential clients, utilizing CRMs and other tools to maintain and grow professional engagements effectively."

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28 min
May 07, 2024Secrets to a Lasting Speaking Career with Grant Baldwin
In this episode of Speakernomics, host Kenneth "Shark" Kinney speaks with Grant Baldwin, the founder of The Speaker Lab, to delve into strategies for building a sustainable speaking business.
In this session, Grant will:
Illustrate the necessity of treating a speaking career as a legitimate business and adopting a long-term perspective on growth and success, advocating for commitment and consistent effort.
Discuss the critical importance of identifying a specific audience and problem, demonstrating how laser-focused positioning can enhance the effectiveness and demand for a speaker’s services.
Emphasize proactive outreach and follow-up, encouraging speakers to initiate contact and sustain relationships rather than waiting for opportunities to come their way, to ensure a continuous flow of engagements.

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31 min
April 30, 2024Transforming Simple Metaphors into Career Milestones with Mark Scharenbroich, CSP, CPAE
In this weeks episode of Speakernomics, host Kenneth "Shark" Kinney is joined by Hall of Fame Speaker Mark Scharenbroich to explore how simple metaphors can turn into impactful careers in professional speaking.
In this enlightening session, Mark will:
Illustrate how to captivate and connect with diverse audiences by turning everyday observations into profound, relatable messages that resonate with people from all walks of life.
Explain the significance of continuously refining and adapting speaking content by responding to the subtle cues and feedback received from audiences during presentations.
Demonstrate the critical role storytelling plays in engaging an audience, emphasizing not just the tale itself but its tailored relevance to the audience, ensuring it speaks directly to their experiences and challenges.

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26 min
April 24, 2024The Evolution of Professional Speaking with Don Hutson, CSP, CPAE
In this episode of Speakernomics, host Kenneth "Shark" Kinney is joined by Hall of Fame speaker and NSA past president Don Hutson, CSP, CPAE. With an extensive history in the speaking industry, Don shares valuable takeaways on sustaining a successful speaking career.
During this episode, Don will:
Elaborate on the significance of in-depth research and tailored content, urging speakers to analyze the needs of each engagement to ensure their message resonates on a deeper level with the audience.
Demonstrate how to leverage relationship building and effective networking to nurture and maintain a thriving speaking practice, focusing on the crucial role of senior decision-maker satisfaction for repeat business.
Encourage the development of engaging storytelling through powerful vignettes, allowing speakers to connect emotionally with their audience and leave a memorable impact.

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32 min
April 17, 2024Building Your Speaking Empire with Ross Bernstein, CSP, CPAE
This week on Speakernomics, host Kenneth "Shark" Kinney speaks with Hall of Fame Speaker, Ross Bernstein, about the mechanisms of building and sustaining momentum in a demanding speaking career.
In this episode, Ross will:
Illustrate the power of authenticity in the speaking industry by showcasing how to be funny, entertaining, insightful, and deliver great value to audiences.
Encourage speakers to create personalized success models and foster fruitful connections, underscoring how to leverage social media and personal interactions effectively.
Advocate for a lifestyle-integrated business model that aligns with one’s passions, demonstrating how to integrate work, family, and travel into a fulfilling career.

You'll gain insight into Ross's remarkable ability to maintain a substantial volume of speaking engagements, his approach to mentorship, and the balance between work and life that supports his thriving professional and personal life.

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31 min
April 10, 2024Discover and Use Your Unique Actor Type with Robyn Hatcher, CSP
In this weeks episode of Speakernomics, host Kenneth "Shark" Kinney visits with renowned communications expert, author, and president of the NSA New York City chapter, Robin Hatcher, CSP. Robin leverages her experience as a professional actor and soap opera writer to illuminate the concept of "actor types" in the context of communication for speakers.
Throughout this episode, Robin will:
Define the concept of 'actor types' and explain how understanding your natural actor type enhances your visual, vocal, and verbal communication skills, enabling you to authentically connect with your audience.
Describe specific strategies to enhance your stage presence by improving your visual appeal and vocal delivery, ensuring your message not only resonates but also retains the audience's attention.
Analyze the significance of word choice and verbal consistency tailored to audience types, providing actionable insights for speakers to craft impactful and memorable content that appeals to a diverse audience.

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18 min

About Speakernomics

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The speaking industry is constantly evolving. Listen weekly for voices of experience from experts in the speaking industry with tips, insights and knowledge to help you become a better speaker, build…