Speakernomics

By National Speakers AssociationBusiness Entrepreneurship Arts Performing Arts

Speakernomics episodes

April 03, 2024Negotiation: Maximizing Value and Closing the Deal as a Speaker with Fotini Iconomopoulos
In this week's episode of Speakernomics, expert negotiator Fotini Iconomopoulos shares valuable insights on negotiating as a professional speaker.
At the end of this episode, Fotini will help you:
Evaluate the importance of continual improvement and the necessity for speakers to be at the top of their game before pursuing international opportunities.
Develop a clear strategy, demonstrate cultural sensitivity, and always have a contingency plan for logistical issues in international speaking engagements.
Recognize the significance of a powerful website, high-quality demo video, and impactful testimonials as essential marketing materials for speakers.
Warn against early engagement with speaker bureaus, emphasizing the impact on a speaker's reputation.

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25 min
March 27, 2024Lean Into Your Story Marcus Sheridan, CSP
In this episode of Speakernomics, Kenneth "Shark" Kinney talks to Marcus Sheridan, CSP on valuable insights on leveraging your business story and transparency in pricing to grow your speaking career.
At the end of this session, Marcus will help you:
Comprehend the significance of leaning into your business story to resonate with audiences and position yourself as a relatable speaker.
Evaluate the importance of transparent pricing and its impact on attracting and retaining clients in the speaking industry.
Assess the timing and readiness to approach speaker bureaus while building your speaking career.

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20 min
March 20, 2024Creating Superfans: Elevating Every Touchpoint with Brittany Hodak
In this episode of Speakernomics, host Kenneth "Shark" Kinney and guest Brittany Hodak, an award-winning entrepreneur and customer experience speaker, delve into the topic of creating superfans in the speaking industry. They discuss strategies for building a thriving speaking business, improving the customer experience, and fostering loyal followers.
Key Takeaways:
Elevating Every Touchpoint: Learn how to create an exceptional experience for event planners, organizations, and audience members at every stage of your speaking engagements, from pre-event to post-event interactions.
Seeking the Right Advice: Understand the importance of seeking advice from mentors and industry leaders who align with your goals and aspirations, and how to discern valuable advice from well-intentioned but limiting guidance.
Aligning Your Message: Discover the significance of crafting a message that resonates deeply with your audience and how to passionately engage them with your topic, fostering a sense of connection and advocacy.

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17 min
March 13, 2024Seven Pillars of 7 Star Service with Ruby Newell-Legner, CSP
This week, renowned customer service expert and Cavett Award recipient, Ruby Newell-Legner, CSP shares her insights and strategies for delivering exceptional customer service in diverse industries, including sports, leisure, and entertainment. Ruby emphasizes the importance of understanding customer needs, building strong relationships, and prioritizing employee satisfaction. She also discusses the significance of the Cavett Award and its values in recognizing excellence in the speaking profession.
At the end of this episode, you will:
Understand the key pillars of the Seven Star service philosophy and how they can be applied to enhance customer service in various industries.
Learn effective strategies for connecting with customers and building strong relationships based on trust and understanding.
Discover the importance of employee satisfaction and its impact on delivering exceptional customer service.
Gain insights into NSA's Cavett Award and its values. Explore ways to contribute to the growth and development of the speaking profession.

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22 min
March 06, 2024Take Time for You with Cy Wakeman, CSP
This week, Shark speaks with Cy Wakeman, CSP as she shares valuable insights and advice on how to navigate the speaking industry with purpose and authenticity. Cy discusses the importance of questioning conventional wisdom, balancing mastery and mystery, and staying true to oneself amidst the pressures of social media and ego.
In this episode, Cy will help you:
Understand the importance of questioning conventional wisdom and challenging one's own thinking in the speaking industry.
Explore the concept of balancing mastery and mystery to foster personal growth and professional success.
Recognize the potential pitfalls of social media and ego-driven identity in the speaking industry.
Reflect on personal motivations and purpose as a speaker, and how it influences one's approach to the profession.
Learn strategies for staying authentic, curious, and impactful in the speaking industry.

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23 min
February 28, 2024Focus on Performance with Tom Todoroff
Join us on Speakernomics as we delve into the transformative power of effective public speaking with renowned coach Tom Todoroff. This episode is designed to elevate your speaking skills from mediocre to professional, ensuring your messages not only reach but also resonate deeply with your audience.
In this episode, Tom will help you with:
Understanding the Core of Public Speaking: Learn the significance of breath, voice, articulation, and diction as the foundation of compelling speaking.
Enhancing Performance through Physicality: Discover how to leverage blocking, staging, and physical presence to complement your verbal messages.
The Physics of Performance: Explore the critical elements that make a speech impactful, including how to elicit laughter, tears, or thought from your audience.
Spontaneity vs. Authenticity: Gain insights into balancing meticulous preparation with the genuine spontaneity that captivates audiences.
Craft and Commitment: Understand the importance of continuous learning and practice in building confidence and a successful speaking career.

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31 min
February 21, 2024Set Yourself Up for Success with DC Glenn
Join Kenneth "Shark" Kinney this week on Speakernomics, as he speaks with DC Glenn, one-half of the iconic rap duo Tag Team, about transitioning from a music legend to a professional speaker. Known for the chart-topping hit "Whoomp! (There It Is)", DC shares his journey of re-engineering his diverse and rich story from the music industry to inspire and educate current and aspiring speakers.
In this episode, DC will help you:
Understand the Importance of Authentic Storytelling: Learn how to leverage your unique experiences to connect with your audience, ensuring your message is both genuine and impactful.
Adapt to Your Audience: Discover how to tailor your speech to the needs and interests of different audiences for maximum engagement and effect.
Overcome Challenges: Gain insights into developing resilience by hearing how DC Glenn navigated the highs and lows of his career, offering strategies to overcome personal and professional obstacles.
Continuous Learning and Growth: Embrace the mindset of lifelong learning and positivity, understanding how this approach can propel you towards success in public speaking and beyond.

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28 min
February 14, 2024Reinvention with Dr. Nadya Zhexembayeva
This week, Kenneth "Shark" Kinney speaks with Dr. Nadya Zhexembayeva, as she shares insights on thriving amidst the challenges and opportunities of the speaking business.
In this episode of Speakernomics, Dr. Nadya will help you with:
Understanding the Importance of Reinvention: Learn why and how often speakers should reinvent their approach to stay relevant in a rapidly changing business environment.
Strategies for Staying Relevant: Discover actionable strategies to remain impactful and avoid stagnation, ensuring your content resonates with the audience's evolving needs.
Balancing Change and Continuity: Master the art of balancing between reinventing your content and maintaining the core essence that defines your brand as a speaker.
Building Resilience and Diversifying Income: Gain insights into creating a resilient speaking career that withstands market volatility, including diversifying income streams to ensure stability.
Effective Content Delivery: Learn how to effectively convey research and data in your presentations, ensuring your audience remains engaged and derives maximum value from your speech.
Navigating Brand and Reputation Management: Explore techniques for building and maintaining a strong brand and reputation that transcends individual organizations or events, ensuring long-term success.

Learn more about Dr. Nadya Zhexembayeva here.

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26 min
February 07, 2024Tech Tools for Speakers with A.J. MacQuarrie
Host Kenneth "Shark" Kinney speaks with AJ MacQuarrie about the vast landscape of digital tools. AJ shares a comprehensive guide to utilizing technology to not only survive but thrive in the competitive world of professional speaking. Explore the importance of establishing a web presence, leveraging different platforms for monetization, and the significance of choosing and mastering the right tools for business growth.
AJ's Tech Tools Guide can be found here.
In this episode of Speakernomics, you will:
Understand the Importance of Technology: Learn why mastering technology tools is crucial for professional speakers looking to grow their business and extend their reach beyond traditional stages.
Explore Essential Digital Tools: Gain insights into various technology tools, from necessities like professional email and websites to advanced tools like CRMs and online course platforms.
Monetize Your Message Across Platforms: Discover strategies to monetize your speaking business through non-traditional platforms like podcasts, webinars, and social media, enhancing your brand's value and establishing yourself as an expert in your field.
Effective Use of Online Courses and Memberships: Understand how to use online courses and memberships not as direct revenue streams but as tools to solidify your expertise and attract more speaking opportunities.
Navigate the Tech Stack for Speakers: Learn how to select, manage, and effectively use a range of digital tools to streamline your speaking business, save time, and increase efficiency.
Balance Technology with Personal Branding: Explore the balance between leveraging technology and maintaining a personal touch in your speaking business, ensuring your digital presence authentically represents your brand.

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17 min
January 31, 2024What Kind of Speaker Are You? with Shari Levitin
Join Shari Levitin, as she shares invaluable insights on building a successful speaking and training business. In this episode of Speakernomics, you'll explore the essential skills and strategies needed to excel in professional speaking.
In this episode, Shari will help you:
Understand the dynamics of different speaking roles, such as trainers, entertainers, and change agents.
Learn the significance of tailoring training methods to align with audience learning styles.
Discover the four pillars of an effective training and coaching program.
Gain insights into creating lasting impact and behavioral change through speaking engagements.
Explore strategies for building and sustaining a multimillion-dollar speaking business.
Learn the importance of repeat business and client retention for long-term success.

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26 min

About Speakernomics

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The speaking industry is constantly evolving. Listen weekly for voices of experience from experts in the speaking industry with tips, insights and knowledge to help you become a better speaker, build…