Speakernomics

By National Speakers AssociationBusiness Entrepreneurship Arts Performing Arts

Speakernomics episodes

August 21, 2024Maximize the Effectiveness of Your Vocal Deliveries & Maintain Vocal Health with John Watkis
Kenneth "Shark" Kinney speaks with John Watkis, an acclaimed speaker, voiceover artist, actor, and coach this week on Speakernomics. John shares his expert advice on how professional speakers can maximize the effectiveness of their vocal deliveries and maintain vocal health.

In this episode, John will:
Explain how to self-assess and monitor vocal habits to improve speaking performance.
Instruct on the importance of proper vocal preparation and maintenance through hydration, vocal rest, and specific exercises.
Demonstrate the significance of utilizing pitch, pace, volume, and tone to create a captivating and dynamic speaking engagement.
Motivate speakers to embrace their authentic voice and integrate their personality into their presentations for a genuine connection with the audience.

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24 min
August 13, 2024Repurpose Your Content Using AI-Powered Software with Greg Wasserman
In this episode of Speakernomics, host Kenneth "Shark" Kinney is joined by Greg Wasserman, Head of Relationships for Castmagic, to explore innovative ways professional speakers can maximize and repurpose their content using AI-powered software.

In this session, Greg will:
Explain how Castmagic's AI technology can transform audio and video recordings into various forms of written content, enabling speakers to work smarter, not harder.
Demonstrate how to leverage AI tools to repurpose keynotes and coaching calls into valuable content assets like blog posts, social media snippets, and even lead magnets.
Discuss strategies for aggregating and summarizing Q&A sessions to enhance future presentations and create additional resources for audiences.
Additional Links:
Learn more about Castmagic here.
Learn more about NSA Membership here.

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20 min
August 06, 2024The X-Factor of In-Demand Speakers
In this episode of Speakernomics, host Kenneth "Shark" Kinney invites 13 expert speakers to share their insights on what makes a speaker in-demand.

In this session, the experts will:
Emphasize the importance of delivering relevant, problem-solving content tailored to a specific audience, ensuring your message resonates with the listeners.
Illustrate strategies for leveraging name recognition and creating a memorable audience experience to capture and maintain attention.
Discuss how to establish a strong reputation in the industry through continual self-marketing and by being an engaging and delightful presence on stage.
In this all-star session, you will hear from:
Meridith Elliott Powell, CSP, CPAE
Tim Mathy
James Bauchum
Henna Pryor
Richard Schelp
Deia Starr Rank
Clint Pulver, CSP
Lois Creamer
Grant Baldwin
Shannon Jones
Michelle Joyce
Dejah Urbanovitch
Denise Hamilton

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33 min
July 30, 2024Transformative Power of Video in the Speaking Business with Matt Bauer
In this episode of Speakernomics, host Kenneth "Shark" Kinney speaks with Matt Bauer, founder of Motivational Media, delving into the transformative power of video in the speaking business.

In this session, Matt will:
Explain the importance of capturing a speaker's authentic experience through various filming techniques, rather than just documenting the event.
Discuss the strategic use of video editing for different platforms, highlighting the need for short, jump-cut content on social media and longer, more detailed videos for professional audiences.
Encourage use of color grading and audio optimization in videos to uphold brand standards and enhance viewer engagement.
Reflect on the potential and limitations of AI in video content creation, emphasizing the distinction between technical efficiency and maintaining authentic human connection.

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30 min
July 23, 2024Navigating Association Speaking with Ed Rigsbee, CAE, CSP
In this episode of Speakernomics, host Kenneth "Shark" Kinney speaks with Association Expert, and co-founder of Cigar PEG, Ed Rigsbee, CAE, CSP. Ed shares his expert strategies for speakers aiming to connect with associations and leverage those connections to grow their businesses.
In this session, Ed will:
Illustrate the significance of positioning oneself as a thought leader within a specific industry using a parachute analogy to determine the core topic.
Advise on the importance of building relationships with editors by offering valuable articles, which can lead to introductions to key decision makers.
Emphasize the need for speakers to have different fee structures for corporate and nonprofit events and discuss the pros and cons of each.

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37 min
July 16, 2024The Speaker's Guide to Authenticity, Storytelling & Impactful Delivery with Mike Domitrz, CSP, CAPE
In this episode of Speakernomics, host Kenneth "Shark" Kinney sits down with Hall of Fame Speaker & coach, Mike Domitrz, CSP, CPAE, who shares his expertise on thriving and growing a speaking career.

In this session, Mike will:
Challenge speakers to differentiate their approach to scripting by finding a balance that allows their authentic personality to shine through, rather than adhering strictly to a fully scripted talk.
Guide speakers to evaluate their content and delivery to ensure they are subject matter experts, trusting their knowledge to speak confidently without the crutch of a script.
Encourage speakers to apply techniques in selling from the stage tactfully, ensuring that any sales pitch offers genuine value and doesn't detract from the primary content of the presentation.
Additional Links & Resources:
Learn more about Mike's October Speaker Retreat in Costa Rica!
2024 Influence Aug 3-6th Denver, CO

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20 min
July 09, 2024Expert Advice: How to Create Captivating Speaker Demo Reels
In this special edition of Speakernomics, host Kenneth "Shark" Kinney sits down with 14 individuals ranging from Hall of Fame Speakers, Coaches to Speaker Bureaus and Meeting Planners to talk about what, in their opinion, makes a killer Speaker Reel.

By the end of this episode*, you will:
Evaluate the importance of capturing audience engagement and presenting a clear problem-solution narrative within your demo reel.
Demonstrate techniques to quickly and effectively grab the viewer's attention, ensuring your video is tailored to the client's needs.
Explore the significance of authenticity, storytelling, and audience interaction in building a compelling and credible speaker video.
Identify best practices for maintaining a dynamic and fast-paced reel that highlights your speaking style and expertise.
In this all-star session, you will hear from:
Meridith Elliott-Powell, CSP, CPAE
Lois Creamer
Tim Mathy
Robert Kennedy, III, CSP
Michelle Joyce
Sylvie di Giusto, CSP
Dejah Urbanovitch
Clint Pulver, CSP
Richard Schlep
James Bauchum
Shannon Jones
Grant Baldwin
Matt Bauer
Chris West

*Watch this episode on YouTube!

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51 min
July 02, 2024Elevate Your Speaking Game: Lessons from a Keynote Director with Mike Ganino
In this episode of Speakernomics, host Kenneth "Shark" Kinney delves into the intricacies of transforming your relationship with your audience with Keynote Director, Mike Ganino.
In this session, Mike will:
Differentiate between public speaking coaching and keynote directing, emphasizing the need for professional speakers to elevate their performance beyond basic stage comfort and into transformative experiences.
Demonstrate how specificity and heightened sensory details in storytelling, such as using vivid imagery and physical actions, can significantly enhance audience connection and engagement.
Encourage speakers to critically analyze their stage movements and vocal choices, ensuring they add clarity and contrast to keep the audience engaged and on edge.
Additional Links:
About Mike Ganino
2024 Influence Conference
NSA Membership

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31 min
June 25, 2024Navigating Modern Book Publishing and Marketing Strategies with Mike Stickler
In this episode of Speakernomics, host Kenneth "Shark" Kinney and special guest Mike Stickler, delve into the evolving landscape of book publishing and marketing for professional speakers. As the founder of Leadership Books and an experienced author, Mike shares invaluable insights tailored for today's dynamic market.
In this session, Mike will:
Analyze the importance of a multi-faceted marketing strategy including social media testing, continual audience engagement, and leveraging influential endorsers to improve book visibility and sales.
Distinguish between traditional and online book selling, recognizing the necessity of collecting buyer data and adapting to changing consumer behaviors in bookstores.
Explore the benefits of converting books into engaging online courses, incorporating elements like video, music, and graphics to reach broader audiences and boost marketing efforts.
Join this informative session to modernize your approach to book publishing and enhance your speaking business with actionable marketing strategies.
Additional Links
Leadership Books
NSA Influence Conference

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32 min
June 18, 2024Mastering Networking and Customer Insights with Harvey Mackay, CPAE
In this special episode of Speakernomics, host Kenneth "Shark" Kinney sits down with the legendary author and hall of fame speaker, Harvey Mackay, CPAE to delve into the intricacies of networking, effective customer engagement, and the art of staying unpredictable in sales and persuasion.
In this session, Harvey will:
Emphasize the necessity of maintaining and nurturing an extensive professional network over time by regularly connecting through personalized outreach, such as calling on birthdays or sending relevant articles.
Introduce the Mackay 66, a comprehensive 66-question customer profile designed to help speakers understand and tailor their interactions with their audience on a more personal level.
Advocate the critical role of practice in honing one’s speaking abilities, stressing that "perfect practice makes perfect" and suggesting the use of coaches to unlock one's full potential.

Don’t miss this enlightening episode, where mastering the subtle nuances of customer engagement and networking is explored with insights that will elevate your professional speaking journey.

**Take Advantage of Harvey's Offer!***
Harvey is offering listeners of Speakernomics FREE access to his Harvey Mackay Academy! Get access by emailing [email protected] and let them know you listened to Harvey's episode!

Special thanks to our sponsor, Leadership Books!

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58 min

About Speakernomics

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The speaking industry is constantly evolving. Listen weekly for voices of experience from experts in the speaking industry with tips, insights and knowledge to help you become a better speaker, build…