Speakernomics

By National Speakers AssociationBusiness Entrepreneurship Arts Performing Arts

Speakernomics episodes

October 29, 2024How to Recover From an Epic Fail
Join us for a memorable episode that will arm you with the strategies you need to overcome any on-stage challenges with grace and professionalism. In this episode of Speakernomics, host Kenneth "Shark" Kinney speaks with an ensemble of seasoned speakers sharing their most memorable "epic fails" and the invaluable lessons they learned while on stage.

In this session, our speakers will:
Define the significance of respecting time limits and preparing backup plans to handle unforeseen circumstances.
Illustrate how humor and humility can be potent tools to manage and recover from unexpected situations during presentations.
Analyze the importance of being adaptable and staying positive to turn potential mishaps into valuable learning experiences.
In this episode you will hear from:
Marcus Sheridan, CSP
Justin Jones-Fosu, CSP
Jess Pettitt, CSP
Dr. Mary Kelly, CSP, CPAE
Jeff Civillico, CSP, CPAE
Michelle McCullough, CSP
Sam Richter, CSP, CPAE
Fotini Iconomopoulos
Corey Pearlman, CSP
Diana Kander
Rob Ferre, CSP
Dr. Willie Jolley, CSP, CPAE, Cavett Recipient
Scott McKain, CSP, CPAE, Cavett Recipient
Ruby Newell-Legner, CSP, Cavett Recipient

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47 min
October 22, 2024Mastering Sales Conversations: Secrets to Filling Your Speaking Calendar
Cultivate a winning sales strategy and elevate your speaking career! In this episode of Speakernomics, host Kenneth "Shark" Kinney speaks with Mark Hunter, CSP, author of several books on sales and prospecting, sharing his invaluable expertise on thriving in the speaking business.

In this session, Mark will:
Explain the significance of maintaining a robust sales pipeline by engaging in five meaningful conversations daily to ensure consistent booking opportunities.
Illustrate the advantage of adopting both a hunter and farmer mindset by sharing the importance of direct outreach and sustained engagement to secure speaking gigs.
Guide speakers on establishing strong personal connections with decision-makers by discussing methods to understand their unique needs and continuously adding value to their organizations.
Highlight strategies like Book a Meeting from a Meeting (BAMFAM) to keep the momentum in the sales process and reduce prospects' chances of going radio silent.

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30 min
October 15, 2024Supporting Speakers Through Scholarships, Grants, and Disaster Relief with Patrick Henry, CSP
Deepen your understanding of the NSA Foundation's mission, and discover tangible ways to contribute to and benefit from this invaluable support network within the speaking profession.

In this episode of Speakernomics, host Kenneth "Shark" Kinney speaks with chair of the NSA Foundation, Patrick Henry, CSP.

In this session, Patrick will:
Illustrate the pivotal role of the NSA Foundation, detailing how its diverse initiatives, including disaster relief funds, technology grants, and scholarships, are designed to support members in their most critical times of need.
Explain the foundation's history and growth, demonstrating how a small act of collective generosity evolved into a robust, multi-million dollar fund serving the speaker community.
Encourage speakers to take proactive steps in identifying peers who might be struggling, and learn how to fill out applications on their behalf to ensure those in need receive timely assistance.
Highlight the importance of engaging with and giving back to the NSA community, elaborating on how these actions not only foster professional growth but also build lasting, meaningful relationships.
Share inspiring stories of resilience and benevolence within the community, showcasing how both small and large acts of kindness have significantly impacted individuals' lives, reinforcing the message that no speaker should feel isolated.
Emphasize the practical steps and processes involved in distributing aid, with insights on how to navigate the foundation's offerings in times of personal or widespread crisis.

To learn more about the NSA Foundation, go to: https://www.nsafoundation.org

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21 min
October 08, 2024Boosting Speaker Sales with AI and Data with Sam Richter, CSP, CPAE
Learn how to stay ahead in the speaking industry by mastering the art of blending technology with genuine human connection. In this episode of Speakernomics, host Kenneth "Shark" Kinney invites Hall of Fame speaker, best-selling author, and AI expert, Sam Richter. Sam sheds light on leveraging AI to amplify your speaking business while maintaining authenticity.

In this session, Sam will:
Explain how to analyze the vast pool of data to find the right decision-makers and tailor your outreach, making it highly relevant and effective.
Illustrate strategies to incorporate AI in building and maintaining client relationships, ensuring consistent communication without losing the human touch.
Emphasize the importance of being authentic and genuine, especially in a world increasingly dominated by AI technologies, and how your humanity can be a key differentiator in winning over clients.

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28 min
October 01, 2024Magic, Moments, and Mastery: Tips for Engaging and Inspiring Audiences with Jon Petz, CSP, CPAE
This week on Speakernomics, host Kenneth "Shark" Kinney speaks with newly inducted Hall of Famer, Jon Petz, CSP, CPAE. Jon's mastery in integrating magic with speaking has not only wowed audiences but has also set new benchmarks in creating memorable moments on stage.

In this session, Jon will:
Illustrate how to create unique connections and memorable moments on stage, ensuring the audience feels a sense of amazement and emotional engagement.
Analyze the balance between delivering high content and maintaining audience engagement, emphasizing the need for actionable tactics coupled with a compelling narrative.
Encourage speakers to embrace their unique traits and get coaching early to refine their craft and structure, thereby enhancing their onstage presence and overall speaking performance.

Watch this episode on our YouTube Channel!

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28 min
September 24, 2024Using Curiosity to Boost Your Speaking Career with Diana Kander
In this episode of Speakernomics, host Kenneth "Shark" Kinney speaks with Diana Kander, an innovation consultant, keynote speaker, former professor, and New York Times bestselling author, to share her insights on leveraging curiosity in the speaking business.

In this session, Diana will:
Illustrate the significance of constantly iterating and improving the core product, which is the speech itself, at every stage of a speaking career.
Encourage speakers to prioritize activities with high ROI and concentrate on the fundamentals of relationship management and referral follow-ups.
Model the practice of breaking down and repurposing content into flexible "chunks" to customize speeches for different audiences effectively.

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22 min
September 17, 2024What Does it Mean to Earn Your CSP?
In this episode of Speakernomics, host Kenneth "Shark" Kinney, speaks with several of NSA's Certified Speaking Professionals.

This esteemed group sheds light on the significance and impact of acquiring the Certified Speaking Professional (CSP) designation in the speaking industry.

In this session, guests will:
Highlight the CSP designation as a marker of legitimacy and an essential differentiator in marketing that assures clients of professionalism and commitment.
Discuss the evaluation process, and emphasize investing in high-quality video presentations and maintaining meticulous documentation of speaking engagements.
Recommend connecting with mentors and leveraging resources from the National Speakers Association (NSA) to navigate the CSP certification journey efficiently.
In this episode, you'll hear from:
Frank Kitchen, CSP
Rob Ferre, CSP
Krista Neher, CSP
Genie Snyder, CSP
Heather Younger, CSP
Michelle McCullough, CSP
John Chen, CSP
Lisa Ryan, CSP
Mike Mooney, CSP

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36 min
September 10, 2024Prioritizing Life and Career with Dr. Willie Jolley, CSP, CPAE, Cavett Recipient
In this episode of Speakernomics, host Kenneth "Shark" Kinney speaks with Hall of Fame speaker Dr. Willie Jolley about the art and science of professional speaking. With a career spanning countless successful engagements and media appearances, Dr. Jolley offers invaluable advice for both aspiring and seasoned speakers.

In this session, Dr. Jolley will help you:
Prioritize aspects of life effectively to create a harmonious balance between work and family.
Utilize the importance of consistent and multi-platform content creation and dissemination to engage broader audiences.
Develop an understanding of how speaking frequently can hone your skills and increase your confidence.

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42 min
September 03, 2024What Makes a Speaker Different?
Discover how to stand out as a speaker, make a genuine difference for your audience, and thrive in your professional speaking career in this episode of Speakernomics. Host Kenneth "Shark" Kinney delves into what makes a speaker truly different and memorable, featuring insights from 16 expert guests.

In this session, you will:
Illustrate the significance of authenticity and uniqueness by incorporating talents or activities such as art, music, or storytelling to entertain and educate the audience.
Emphasize the importance of professional conduct by demonstrating how being easy to work with both on and off the stage can enhance a speaker's reputation and lead to repeat business.
Encourage speakers to utilize clarity, contrast, energy, and passion in their presentations to create impactful and memorable speeches.
In this all-star session, you will hear from:
Scott McKain, CSP, CPAE, Cavett Award Recipient
Mark Scharenbroich, CSP, CPAE
John Watkis
Thom Singer, CSP
Jess Pettitt, CSP
Frank Kitchen, CSP
Sylvie di Giusto, CSP
Tim Mathy
Michelle Joyce
Karen McCullough, CSP
Clint Pulver, CSP
Denise Hamilton
Shannon Jones
Nona Prather
Mike Ganino
Mark Levy

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36 min
August 27, 2024Cold Outreach Unveiled with Lisa Ryan, CSP
Are you struggling with the challenges of cold outreach for your speaking business? In this episode of Speakernomics, host Kenneth "Shark" Kinney talks with past president of the NSA Ohio chapter and employee engagement expert, Lisa Ryan, CSP. Lisa, shares her expert insights on why and how to embrace outbound marketing.

In this session, Lisa will help you:
Understand the importance of cold outreach and overcoming the fear of the phone
Identifying key industry associations for building your prospect list
Effective techniques for phone outreach and leaving impactful voicemails
Crafting personalized and compelling emails to generate leads
Utilizing CRM systems for consistent follow-up and maintaining client relationships
Additional Links & Resources:
Learn more about Motivational Media
Click here to learn more about how NSA Membership can help you build a better speaking business and become a better speaker!

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26 min

About Speakernomics

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The speaking industry is constantly evolving. Listen weekly for voices of experience from experts in the speaking industry with tips, insights and knowledge to help you become a better speaker, build…