Speakernomics

By National Speakers AssociationBusiness Entrepreneurship Arts Performing Arts

Speakernomics episodes

March 18, 2025Mastering Your Marketing Material
In this episode of Speakernomics, host Kenneth "Shark" Kinney brings together insights from 16 diverse voices within the speaking industry to explore the essential marketing materials needed for speakers to elevate their business.

In this session, you will:
Analyze the various perspectives on the most critical marketing tool, including the significance of a compelling demo reel and a comprehensive website.
Explore the role of relationships and reputation in driving successful speaking engagements and building a thriving speaking career.
Synthesize the collective wisdom from speakers, agents, and meeting planners on creating a holistic marketing strategy that emphasizes transformation over self-promotion.
Speakers:
Mark Sharenbroich, CSP, CPAE
Karen McCullough, CSP
Denise Hamilton
David Stollman
Lois Creamer
Frank Kitchen, CSP
Deia Starr Rank
Mike Ganino
Michelle Joyce
Dennis Yu
Dejah Urbanovitch
Thom Singer, CSP
Christa Haberstock
Chris West
Shannon Jones

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37 min
March 12, 2025Live From Thrive 2025!
In this episode of Speakernomics, host Kenneth "Shark" Kinney, along with a lineup of thriving professional speakers, dives into strategies for filling gaps in a speaker's calendar and maintaining a thriving speaking business.

In this session, speakers will:
Demonstrate how leveraging existing relationships with past clients and connections can lead to more speaking engagements and referrals.
Encourage speakers to implement consistency and engage in daily proactive outreach to build momentum and opportunities.
Illustrate the effectiveness of personalized and direct engagement over mass marketing to nurture and grow professional networks.

Join us to discover innovative approaches to fill your speaking pipeline and start thriving in your speaking business.

Speakers:
Tony Chatman, CSP
Sarah Ohanesian
Jeff Bledsoe
Dr. Genie Snyder, CSP
Dr. Nguyen (Tom) Griggs
Joyce Marter
Steve Shapiro, CSP, CPAE

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12 min
March 04, 2025Larry Long Jr. on Turning Energy into Sales and Building Lasting Speaker Relationships
Tune in to discover Larry's secrets to transforming dread into confidence by shifting sales mindsets and building lasting connections.

In this energizing episode of Speakernomics, host Kenneth "Shark" Kinney engages in a lively conversation with Larry Long Jr., President of NSA Carolinas and a dynamic sales influencer. Larry shares his unique perspective on the art of selling yourself as a professional speaker and the significant influence of establishing genuine relationships through content creation on LinkedIn.

In this session, Larry will:
Define sales as a transfer of energy, encouraging speakers to analyze how their passion and excitement fuel their communication and audience engagement.
Explain the importance of developing and leveraging meaningful relationships through LinkedIn to secure speaking engagements.
Encourage speakers to evaluate the platforms where their potential clients and buyers are active, ensuring their content is both strategic and influential.
Challenge viewers to reflect on their level of dedication—whether they are merely interested, committed, or fully obsessed with their speaking career.

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19 min
February 25, 2025Transform Your Presentations Using Cognitive Load Theory and Neuroscience with John F. Edwards, CSP
In this episode of Speakernomics, host Kenneth Kinney (Shark) engages in a captivating discussion with author, leadership coach, and award-winning international speaker John F. Edwards, CSP. Together, they delve into the art of delivering powerful and impactful presentations through the lens of neuroscience.

In this session, John will:
Explain the significance of understanding different types of presentations and their cognitive requirements, encouraging speakers to analyze and categorize their content across the presentation continuum.
Illustrate how to identify and integrate actionable tactics into presentations by applying cognitive load theory to avoid overwhelming the audience's working memory.
Demonstrate strategies to overcome audience distractions, emphasizing the creation of shared moments for building trust and engagement early in the presentation.

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17 min
February 18, 2025Building Trust and Connection Chad Littlefield's Secrets to Creating Conversations That Matter
In this episode of Speakernomics, host Kenneth Kinney (Shark) engages with Chad Littlefield, a speaker, bestselling author, and global expert on asking questions that build trust and connection in teams. Chad shares his unique insights on how to create conversations that not only matter but also create tangible change in the future.

In this session, Chad will:
Demonstrate how to design questions that foster meaningful interactions and deepen connections, particularly emphasizing the importance of identifying and addressing real problems.
Analyze the shift from purely speaking at an audience to facilitating engaging conversations that enhance participation and learning.
Illustrate how focusing on hyper-specific niches for short periods can strategically expand a speaker's influence and business growth.
Clarify the distinction between running a scalable speaking practice and a larger business model, prioritizing impactful connections over sheer volume.

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24 min
February 11, 2025Cultural Strategy in Global Speaking Insights with Dr. Lisa Jenkins Brown
this episode of Speakernomics, host Kenneth "Shark" Kinney welcomes Dr. Lisa Jenkins Brown, a renowned speaker and cultural strategist, to discuss the art of connecting with diverse audiences in the speaking business.

In this session, Dr. Lisa Jenkins Brown will:
Identify the role of professional speakers as researchers by nature and describe how to integrate cultural understanding into your preparatory research to enhance audience connection globally.
Propose the implementation of pre-presentation surveys to gather valuable insights, enabling speakers to tailor their messages for better audience engagement.
Advocate for maintaining authenticity and purpose in your speaking topics, even as the commercial and political tides shift, asserting that staying true to your core beliefs will lead to sustained success in the speaking industry.

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19 min
February 04, 2025Mastering Memorable Speeches with the Sticky Framework With Brian Walter, CSP, CPAE
This episode of Speakernomics, host Kenneth "Shark" Kinney engages with Brian Walters, CSP, CPAE, a seasoned speaker, emcee, and infotainment expert. Brian, a past president of the National Speakers Association, shares his expert advice on creating memorable and "sticky" content in the ever-evolving speaking industry.

In this session, Brian will:
Explain the "sticky framework" as a crucial method for speakers to design presentations that resonate. Attendees will learn to identify and apply the framework's components: gettable, feelable, sayable, and doable in their presentations.
Illustrate how to identify the Scooby Doo moment in a speech, ensuring that speakers recognize and craft their 'aha' moments to maximize audience engagement and recall.
Discuss techniques for crafting and branding key points, using memory hacks and storytelling to enhance the impact and retention of a speaker's message.

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25 min
January 28, 2025Align Your Topics with Market Needs: Lessons from Traci Brown, CSP
In this session, Traci will:
Differentiate the importance of focusing on the problem you solve rather than the solutions you offer, emphasizing this shift as a key to marketing success.
Illustrate through personal experience how identifying and niching into a specific, expensive problem, such as fraud prevention, can turn you from a "nice-to-have" to a "must-have" speaker.
Provide insight into the mental shift needed to narrow down your lead magnet and achieve laser-focused branding, which leads to greater relief and success rather than anxiety.

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16 min
January 21, 2025Key Strategies for Effective Speaking and Storytelling from Patricia Fripp CSP, CPAE, Cavett Award
Prepare to be frippnotized and take your speaking career to the next level with Patricia Fripp's time-tested advice and actionable insights.

In this session, Patricia will:
Guide speakers to focus on their audience and ensure their stories are relevant and engaging for the listeners, making them feel connected and invested.

Demonstrate the significance of having a core message and adaptable content that can be customized for different industries and varied speech lengths.

Advocate for the hiring of a speech coach, providing key insights into how even seasoned speakers can continue to improve and refine their presentations.

Highlight the importance of specificity in language and offers strategies to enhance the clarity and impact of your words

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24 min
January 14, 2025Fee Integrity in Speaking: Tips for Preserving Value Without Losing Opportunities
Join Shark and his lineup of seasoned professionals to enhance your understanding of fee management and explore balanced, ethical approaches to maintaining speaker value in a fluctuating market.

In this session, you will:
Evaluate the concept of fee congruency and how it allows speakers to adapt their fees based on added values or specific circumstances.
Create a strategy for maintaining fee integrity while being open to non-monetary value exchanges when clients face budget constraints.
Analyze the importance of having a structured fee schedule and the benefits of aligning speaking engagements with personal and family commitments.

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37 min

About Speakernomics

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The speaking industry is constantly evolving. Listen weekly for voices of experience from experts in the speaking industry with tips, insights and knowledge to help you become a better speaker, build…