Speakernomics

By National Speakers AssociationBusiness Entrepreneurship Arts Performing Arts

Speakernomics episodes

May 27, 2025From Stage to Screen: How Webinars Can Grow Your Speaking Business with Alaina G. Levine, CSP
Looking to grow your speaking business in the virtual world? In this episode of Speakernomics, Alaina G. Levine breaks down how webinars can deliver recurring revenue and lasting client relationships—even after the pandemic.
The difference between virtual presentations and webinars, and why framing matters

How Alaina pivoted to create a recurring revenue stream with webinars

Strategies for packaging, pricing, and fee integrity in virtual offerings

Developing a "curriculum" of topics versus booking one-off gigs

Building stronger client partnerships and funneling webinars into in-person opportunities
Don’t miss these actionable tips to turn virtual stages into business wins!

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24 min
May 20, 2025Building Your Brand as a Speaker Social Media Tactics for More Bookings
Unlock next-level social media strategies for speakers with insights from top experts and booking agents. Discover the practical steps that make your social presence work for your speaking business.
How to choose the right social platform and boost consistency without spreading yourself too thin

Why social proof and testimonials matter more than self-promotion

Content strategies: balancing value, authenticity, and connection with your audience

The importance of tailoring posts to decision-makers, bookers, and meeting professionals

Actionable tips to maximize social media for bookings, brand-building, and business growth
Watch now to learn what truly works (and what to avoid) for speakers on LinkedIn, Instagram, YouTube, and more!

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31 min
May 13, 2025Influence, Impact, and Encore: Laurie Guest’s Speaker Business Growth Playbook
In this episode of Speakernomics, host Kenneth Kinney (Shark) chats with Hall of Fame speaker Laurie Guest, CSP, CPAE about elevating your speaking business through exceptional customer service and keynote mastery. Get ready for actionable tips and insider stories that will help you stand out with clients and audiences alike.
Here's what you'll learn:
How Laurie Guest applies customer service excellence lessons from her corporate background to her speaking business

Why speed and responsiveness with clients and meeting planners matters for landing and keeping business

The value of bold moves, like asking for the encore and turning satisfied clients into long-term followers

A behind-the-scenes look at Laurie’s upcoming “Keynote DNA Hall of Fame Edition” session and its six essential keynote elements

Why building relationships off-stage at events like Influence is just as important as what happens on stage
Don't miss these strategies to speak, get paid, and repeat!

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18 min
May 06, 2025Stand Out Globally: Expert Advice on International Speaking and Cross-Cultural Marketing
Discover what it takes to market yourself as a successful international speaker in the final part of the Speakernomics global speaking series. Join Kenneth Kinney and a panel of expert speakers as they reveal real-world strategies for adapting your message across borders and cultures.
How top speakers tailor their marketing (or not) for different countries and cultures

The importance of showcasing international experience through your website, language, and social proof

Why cultural nuances, communication styles, and relationship-building matter more than ever abroad

Ways to prove your credibility and de-risk your value to foreign event planners

Practical tips for customizing your content and personal brand to land gigs worldwide
Tune in for actionable advice to help you thrive as a truly global speaker!

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28 min
April 29, 2025Finding Your Voice: Simon T. Bailey, CSP, CPAE on Becoming a Thought Leader, Not Just a Speaker
Whether you are an emerging or experienced speaker, let Simon’s journey inspire you to align your inner spark with external success and to leverage your expertise for meaningful, memorable impact.

In this episode of Speakernomics, host Kenneth Kinney (Shark) sits down with renowned CSP and CPAE Hall of Fame keynote speaker Simon T. Bailey to explore what it truly means to amplify your brilliance as a professional speaker. Simon, widely recognized as the world’s leading expert on brilliance, shares personal milestones, strategies for sustainable influence, and the pivotal role research has played in redefining his brand and value proposition in the speaking industry.
In this session, Simon will:
Illustrate how to differentiate yourself by embracing originality and authenticity rather than mimicking industry icons, ensuring your message resonates beyond the applause.

Analyze the impact of integrating proprietary research into your business, elevating conversations with decision-makers, commanding higher fees, and building long-term influence within client organizations.

Reflect on common career challenges—such as chasing stages and seeking validation from speaker bureaus—and encourage speakers to focus on service, humility, and the true meaning behind every keynote.

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17 min
April 22, 2025Crossing Borders: Adapting Your Message and Style for Global Speaking Success
In this episode of Speakernomics, host Kenneth Kinney ("Shark") brings together an international panel of expert speakers—including Sylvie di Giusto, Elias Kanaris, Lovelda Vincenzi, David Lim, Joni Petty, Reiner Pettic, Antoni Lacinai, and Jesus Tobias—to explore what it really takes to succeed as a professional speaker on the global stage. This third part of a four-part international series dives deep into how to effectively target specific countries and adapt to diverse cultural audiences.

In this session, speakers will:
Demonstrate how to research and analyze new international markets, covering everything from cultural norms and economic priorities to competitive landscape and logistical realities.
Illustrate how to build and leverage relationships within local networks and how word-of-mouth and initial engagements can accelerate credibility and access in new regions.
Explain how to adapt and modify your content, style, and delivery—adjusting for language, humor, idioms, and cultural expectations—to foster meaningful connections and maximize audience engagement across borders.

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32 min
April 15, 2025The Joy Advantage: Amanda Gore's Strategies for Authentic Audience Connection
In this engaging episode of Speakernomics, host Kenneth Kinney (Shark) welcomes accomplished author and speaker Amanda Gore to delve into the art of creating joyful experiences in the speaking industry.
In this session, Amanda will:
Demonstrate how to cultivate a joyful experience with your audience, emphasizing that fun and spontaneity are crucial tools for engaging and transforming your audience.
Discuss balancing edutainment by integrating profound content with humor and interaction, ensuring that even serious topics are delivered in an engaging and memorable manner.
Outline techniques for preparing and rehearsing that stress the importance of internalizing content rather than memorizing a set speech, allowing for genuine interaction and adaptability in response to audience dynamics.

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28 min
April 08, 2025Position Yourself as a Go-To Expert in International Speaking Markets
This episode equips speakers with strategies to effectively position themselves across different global markets, ensuring their messages are impactful and well-received.

In this episode of Speakernomics, host Kenneth Kinney (Shark) connects with an array of guest speakers to explore thriving in the international speaking arena. With global perspectives from speakers hailing from the U.S., New Zealand, the UK, Singapore, South Africa, Germany, Sweden, Mexico, and Australia, this episode dives deep into strategies for succeeding as an international speaker.
In this session, participants like Ruby Newell-Legner, Sylvie di Giusto, and others will:
Evaluate the significance of localizing messages to align with cultural norms and values, highlighting the need to adapt standard topics like leadership and motivation to resonate with specific audiences.
Develop the ability to leverage relationships and in-person connections to open doors internationally, emphasizing the value of trust-based referrals over marketing assets.
Demonstrate the importance of building credibility from within a market by providing relatable proof of expertise and relevance to local audiences.

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28 min
April 01, 2025Understanding the Value of Research in Keynote Speaking with Insights from Ty Bennett, CSP
In this episode of Speakernomics, the official podcast of the National Speakers Association, host Kenneth Kinney, also known as Shark, sits down with Ty Bennett, a CSP, author, entrepreneur, and leadership speaker redefining high performance. Ty Bennett shares his expertise on integrating research into keynote speeches and building audiences effectively.
In this session, Ty will:
Evaluate the importance of integrating research into keynote speeches to add credibility and engage both buyers and audiences effectively.
Illustrate strategies to enhance speaker performance through continuous desire for improvement, drawing inspiration from influential members of the NSA community.
Demonstrate methods to make presentations more experiential and engaging, ensuring that audiences see the value and connect deeply with the content by using storytelling and humor.

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23 min
March 25, 2025Dive Into International Speaking: Expert Tips for Global Success
In this episode of Speakernomics, host Kenneth Kinney, affectionately known as "Shark," embarks on a journey with a panel of international speaking experts including Ruby Newell Legner, CSP, Cavett Award; Sylvie di Giusto, CSP; Elias Kanaris; Stan Phelps; and more. Together, they explore the dynamics of becoming a successful international speaker and the nuances that distinguish it from occasional international engagements.

In this session, the esteemed speakers will:
Explain how to adapt speeches culturally and contextually to match diverse global audiences, ensuring both relevance and resonance.
Argue the significance of building strong, service-oriented relationships with international clients, rather than focusing solely on sales intentions.
Outline strategies for defining a clear international speaking strategy by targeting specific regions or industries aligned with personal values and expertise.

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27 min

About Speakernomics

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The speaking industry is constantly evolving. Listen weekly for voices of experience from experts in the speaking industry with tips, insights and knowledge to help you become a better speaker, build…