Storage Wins

Trevor Mauch joins us today to talk about the best way to market your business from an SEO perspective. Trevor does a great job breaking down the tips and tricks you need to follow step by step. The benefit to working on an SEO strategy is that your ROI will only continue to climb once you've put in the legwork and persistence, so it can turn into a highly affordable marketing tool.

Key Takeaways:

• A big mistake investors make is that they do not have the right mindset.

• Trevor realized his marketing mindset was completely wrong.

• Trevor has noticed his conversion rate in hot markets has gone down quite significantly over the last two years.

• You want to 10x your efforts to get the results that you want.

• If you're just dabbling with your marketing strategy, understand that you will not get immediate marketing results.

• Portland is a booming market right now, you have to be prepared to have no leads come in during the next 6 months.

• Anyone can get a top ranking on SEO with enough time, patience, and strategy.

• Once you get the top ranking, your ROI will continue to climb.

• SEO is hard to understand. Alex recommends that you outsource this task.

• Never work with an SEO company that only offers month to month or three month packages.

• Trevor talks about what to look for in your website.

• Post a couple of ads to Craigslist.

• Allocate a couple of hundred dollars on a very targeted keyword through pay-per-click.

• Check out Trevor's blog posts on his website, OnCarrot.com

Mentioned in This Episode:

Carrot Investor Websites

www.trevormauch.com/

The 10X Rule by Grant Cardone

Ask Alex A Question:

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Alex discusses why you should always give your seller a different set of options and offers, when looking to purchase their home. He normally gives his sellers three options - a low cash offer, a owner fiance or lease offer, or a retail listing. By setting the seller up with these different options, they're more likely to agree to doing the deal with you and use you as their provider. However, if they're still unwilling to do a creative finance deal with you, do not throw that lead away! Alex explains how you can continue to put that lead to good use.

Key Takeaways:

• Remember to check out our master interview with Erik Stark part one and part two.

• You want to give the sellers you speak with on the phone different options.

• Most of the leads you get, the seller will lack motivation and any real interest in you.

• Despite this, do not throw those leads away! Monetize them.

• Alex likes to give his sellers three options. He recommends to take control of the situation.

• You don't want to only send a cash offer.

• How does Alex monetize retail leads?

• If you're not a licensed agent, check with your attorney on the best legal way to do this.

• Do not throw the lead away if the home owner does not want to structure an owner finance deal with you.

• Alex will sometimes outsource that tough lead or keep in touch with the homeowner at least once a month.

Mentioned in This Episode:

www.flipempire.com/

Ask Alex A Question:

Have a question you want featured on an upcoming Flip Empire Show?

Head over to the Ask Alex page, and record you question. We've made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally!

Did you get your FREE Online Course?

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Erik Stark joins us again on The Flip Empire show to continue his discussion on how he structures owner finance deals. Erik and his business partner, Steve Mills, have sold over 400+ properties in the last 11 years, so Erik definitely has a lot of qualified experience and advice up his sleeves. Tune in to discover why Erik likes interest only deals and why he would rather have a big payday over a fixed monthly income.

Key Takeaways:

• Be sure to listen to part one of this interview with Erik first!

• Erik does a quick recap of what he talked about in part one.

• When structuring owner finance deals in this particular way, many times the sellers do not want their money back. They want to have a passive income on their property instead.

• If you're confused about what's happening here, rewind this podcast if you have to!

• What happens if Erik could not find a property to move his lender's collateral to?

• Why does Erik structure all of his deals to be interest only?

• Erik usually does an interest only deal for the first year and then moves it to an amortized loan.

• Erik is turning home owner sellers into private lenders.

• Communication is everything to your leaders.

• Alex does a quick recap of the deal he and Erik are talking about.

• How does Erik decide when to turn down a big payday?

• Erik prefers a large cash pay day vs. a monthly income, because he knows he can invest it wisely.

• At the end of the day, the way you structure your deals is a lifestyle choice and decision.

• Alex gives his sellers three options. He gives them cash now, an owner fiance or lease option, or sell their property to a retail buyer.

• Sometimes it's hard to turn down a big payday deal.

• Alex acts like a seller to get a better idea of how Erik works.

• Erik likes to plant the money-earning-potential seed while he is on the phone with a seller.

• Thank you for listening!

Mentioned in This Episode:

www.flipempire.com/

Erik Stark Interview - Part 1

www.therealerikstark.com/

Ask Alex A Question:

Have a question you want featured on an upcoming Flip Empire Show?

Head over to the Ask Alex page, and record you question. We've made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally!

Did you get your FREE Online Course?

Text the word EMPIRE to 67076, and we'll send you a link to get instant access to the "5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)" video module training course.

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Today's Q&A session briefly dives into how to successfully build a good relationship with the seller. Alex believes going straight in to talk about the property is a huge no-no and he would rather ease back and get to know the seller better, their purpose, and why they're selling the property themselves. When you take that extra step to understand the seller's needs and who they are as a person, it really does go a long way.

Key Takeaways:

• How do you build rapport with the seller?

• It's a huge mistake talking about the property right away.

• Alex is always on top of his guys on how they build rapport with the sellers.

• Connect with the seller, figure what makes them tick, what personality type they are, etc.

• People will do business with other people they know, like, and trust.

• When calls come in, people will be on-guard. They don't know how this industry works and sometimes they don't even know why you're contacting them.

• Alex talks about his 'sneaky Facebook' trick.

• Don't fake it!

Mentioned in This Episode:

www.flipempire.com/

Ask Alex A Question:

Have a question you want featured on an upcoming Flip Empire Show?

Head over to the Ask Alex page, and record you question. We've made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally!

Did you get your FREE Online Course?

Text the word EMPIRE to 67076, and we'll send you a link to get instant access to the "5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)" video module training course.

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Erik Stark, full-time entrepreneur and real estate investor, has bought and sold over 400+ properties with his business partner, Steve Mills. Erik has trained with, learned from, shared stages and coached for the biggest names in the personal development and real estate niche. Today, he sits down with Alex and goes into great detail on how he structures his deal flow. No way could Erik share all these golden nuggets in one sitting, so come back next week for part two of the interview.

Key Takeaways:

• This interview is going to be broken up in two parts.

• Erik and his partner Steve have been in the real estate industry for the last 11 years.

• Let's talk marketing and deal structure.

• Grab a pen and paper!

• Erik shares a case study on a particular property.

• What is 'owner finance' and 'carrying a note'?

• What's the seller's why? What's their main motivation for selling the property?

• There are so many moving parts to multiple deals, but don't feel overwhelmed.

• How does Erik explain what owner finance is to the sellers?

• Get educated on owner finance and cover the basics of a real estate transaction.

• Every single lender wants to have trust, security, and collateral.

• What's the one piece of advice Erik has for those struggling out there? Work a strategy and stop chasing opportunities.

Mentioned in This Episode:

www.flipempire.com/

www.therealerikstark.com/

Ask Alex A Question:

Have a question you want featured on an upcoming Flip Empire Show?

Head over to the Ask Alex page, and record you question. We've made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally!

Did you get your FREE Online Course?

Text the word EMPIRE to 67076, and we'll send you a link to get instant access to the "5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)" video module training course.

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What is the difference between deep vs. wide marketing tactics. Alex is a firm believer of being a big fish in a small pond so that you can capitalize on deals quicker, and get those houses off the market faster. Find out what 'Go Deep' marketing is and how you can come out a winner.

Key Takeaways:

• What does Alex mean by Deep vs. Wide marketing?
• You want to be a big player in a small market.
• Drill down into specific zip codes and then drill further into specific neighborhoods.
• Where are your local hot areas?
• Partner up with an agent that can get you access to the MLS and give you special reports for those hot zip code locations.
• Focus on 5-10-15 hot zip code areas.
• Market for buyers in those same zip codes.
• When you pick up a property in a hot area, you can really mark it up in price.
• Alex is open to your feedback. Feel free to send him questions and listen in for the answers on next week's show!

Mentioned in This Episode:

www.flipempire.com/

Ask Alex A Question:

Have a question you want featured on an upcoming Flip Empire Show?

Head over to the Ask Alex page, and record you question. We've made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally!

Did you get your FREE Online Course?

Text the word EMPIRE to 67076, and we'll send you a link to get instant access to the "5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)" video module training course.

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Antonio Edwards is our guest expert on today's show. Antonio's story is nothing short of amazing. By the time he graduated from high school, he already had a one-year-old son he had to support. Antonio was working several dead-end jobs and wearing himself thin before he discovered real estate investing. The first piece of advice he offers listeners on today's show is to have some form of mentor or coach to help you through this business. In this line of work, the only way for you to really learn the trade is to be hands-on and make mistakes.

Key Takeaways:

• Who is Antonio?
• Antonio can't stress it enough. Get a coach, especially if you're new.
• Alex agrees. He has made some expensive mistakes and that wouldn't have happened if he had gotten a coach earlier on.
• Flipping and rehabbing properties requires a lot of hands-on experience. You can't learn this stuff in a book.
• How is Antonio closing deals in today's market?
• You have to have a follow up system. You will lose so many deals if you don't.
• Get a CRM (Customer Relationship Management).
• What does Antonio's follow up system look like?
• Right now Alex is testing out a live answering machine service.
• You create more time by outsourcing some of your work. Don't be afraid to spend the money.
• You get a better picture of your business when you can free up some of your time.
• What's the next step someone should take if they're looking to scale their business?
• How does Antonio structure the compensation?
• Antonio's deals do not come from any marketing methods.
• People get into real estate because they're trying to find the quickest way to make money.
• If real estate isn't your passion, then it might not work on the long run.
• Always stay hungry.

Mentioned in This Episode:

www.flipempire.com/

www.antoniohitman.com/

www.reirichandfamous.com/

www.FlipEmpire.com/freedomsoft

www.podio.com/

www.click2mail.com/

The E-Myth Revisited by Michael Gerber: http://amzn.to/26bNHlt

Ask Alex A Question:

Have a question you want featured on an upcoming Flip Empire Show?

Head over to www.FlipEmpire.com/question and record you question. We've made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally!

Did you get your FREE Online Course?

Text the word EMPIRE to 67076, and we'll send you a link to get instant access to the "5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)" video module training course.

Subscribe To The Flip Empire Show, and leave a Rating & Review: www.FlipEmpire.com/iTunes

Alex does a quick Q&A session detailing the process to find and attract eager cash buyers. Through this process, Alex is often able to find a buyer within 24 hours and he details the sales process involved in finding these people. Tune in for more!

Key Takeaways:

• How do you find cash buyers?
• What is Alex's sales process?
• Alex recommends visiting the resources page of all the products he personally uses.
• For this particular task, he will use a combination of Podio and Freedomsoft.
• Alex explains his MLS process.
• Always add agents to your cash buyers list.
• Alex shares his thoughts on bandit signs.
• Find other wholesalers in your industry. Reach out and network.
• Don't turn off your marketing faucet.

Mentioned in This Episode:

www.flipempire.com/resources

www.FlipEmpire.com/freedomsoft

www.podio.com/

www.FlipEmpire.com/aweber

www.dirtcheapsigns.com/

Ask Alex A Question:

Have a question you want featured on an upcoming Flip Empire Show?

Head over to www.FlipEmpire.com/question, and record you question. We've made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally!

Did you get your FREE Online Course?

Text the word EMPIRE to 67076, and we'll send you a link to get instant access to the "5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)" video module training course. Subscribe To The Flip Empire Show, and Leave a Rating & Review! www.FlipEmpire.com/iTunes

Alex introduces two fellow wholesalers and rehabbers on the show, Gene Schroeder and Angelo D'Alessandro from Bank On It. Both Gene and Angelo have been flipping houses since 1997 and have sold well over 1,000 properties since. The Flipping Guys share their knowledge on what makes a successful real estate wholesaler, all the way from tips on finding the right partners to sharing a property case study.

Key Takeaways:

• Gene and Angelo have sold well over 1,000 properties dating back to 1997.
• What advice do the guys have on getting into the right partnership?
• What's currently working for the guys?
• The guys buy about 15 properties a month.
• Where do most people fall short on? Consistency - you have to do it daily.
• Don't burn bridges.
• Alex talks about the duplex he recommended to Gene and Angelo.
• Why did Gene know that this particular property was going to be in his personal portfolio? What was so good about it?
• Use the 1% rule. Rent should be, at minimum, 1% of the purchase price.
• What lessons did they learn from this particular duplex?
• How do they find people who will not bail on the renovation job halfway through?
• At what point should you start to look for a mentor?
• Final piece of advice from the guys? From day one, you should think about longevity.

Mentioned in This Episode:

www.flipempire.com/

www.bankonit.com/

www.thoseflippingguys.com/

Episode 2 of Those Flipping Guys on YouTube

Ask Alex A Question:

Have a question you want featured on an upcoming Flip Empire Show?

Head over to www.FlipEmpire.com/question, and record you question. We've made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally!

Did you get your FREE Online Course?

Text the word EMPIRE to 67076, and we'll send you a link to get instant access to the "5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)" video module training course. Subscribe To The Flip Empire Show, and Leave a Rating & Review! www.FlipEmpire.com/iTunes

Why is Alex and his team consistently able to get deals every single month? In this quick Q&A session, you'll find out the three things Alex does to keep his marketing campaign on point and generate quality leads that help him earn a great income month after month.

Key Takeaways:

• Let's talk about a consistent marketing campaign.
• Whenever you have a mailing list, you want to be sure to hit that list at least four times every 30-60 days.
• Alex has mentioned before that 70-80% of deals he closes come from the follow up. He can't stress this enough.
• Alex has two lead managers and he encourages them to call the leads back within 60 seconds of that lead coming in.
• Call these leads back ASAP!! Don't play the cat and mouse phone game.
• Alex is currently split testing his calls.
• Alex does not recommend driving the leads to your personal cellphone.
• Keep in mind, Alex and his team have a ten-step follow up system to make sure no one gets lost in the cracks.
• The last tip Alex has for you today is to make sure you track your leads. Know your numbers!
• What's your cost per lead?
• Have a question you'd like Alex to answer? Go to www.flipempire.com/question/

Mentioned in This Episode:

www.flipempire.com/

www.callrail.com/

www.patlive.com/

Marcus Lemonis – The Profit on CNBC

Ask Alex A Question:

Have a question you want featured on an upcoming Flip Empire Show?

Head over to www.FlipEmpire.com/question, and record you question. We've made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally!

Did you get your FREE Online Course?

Text the word EMPIRE to 67076, and we'll send you a link to get instant access to the "5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)" video module training course. Subscribe To The Flip Empire Show, and Leave a Rating & Review! www.FlipEmpire.com/iTunes