Struggling to create engaging content for your short-term rental business? Take a deep breath—you’re not alone! As a real estate investor, Airbnb host, and social media strategist, Brianne knows exactly how to make an impact online without spending hours glued to your screen.

In this episode, Brianne shares her best-kept secrets for showing up authentically, saving time, and creating content that truly connects with your audience. She’s spilling the tea on everything from content creation hacks and the magic of Facebook groups to beating the dreaded comparison trap.

You’ll also hear all about Brianne’s signature “STAY” content framework and her favorite tools for batching posts like a pro—because who doesn’t love a little extra time back in their day?

If social media has ever felt like a constant source of stress, this conversation will flip the script. Brianne’s actionable tips will help you simplify your strategy, grow your audience, and turn them into followers (and future guests!).

It’s time to take the guesswork—and the overwhelm—out of your social media game! Let’s dive in and make it happen!

HIGHLIGHTS AND KEY POINTS:

[02:30] A short introduction about our guest Brianne Hamilton 

[04:36] How Brianne uses her creativity and corporate skills to grow her short-term rental business

[07:53] How can short-term rental hosts use the "STAY" framework to create meaningful and manageable social media content

[13:37] Balancing the "STAY" content pillars for consistent and engaging social media posts

[14:51] How can short-term rental hosts turn social media comparison into a strategy for improvement and engagement

[17:33] Brianne’s insight in leveraging social media inspiration and collaborations to improve content and boost engagement

[19:54] Brianne’s thoughts and recommendations on creating a social media content calendar in advance

[22:18] The benefits of using third-party scheduling tools for short-term rental social media

[25:36] Brianne’s top tools short-term rental hosts can use to enhance social media content creation

[29:01] Some common challenges short-term rental hosts face with social media content creation

[31:10] Brianne’s tips to overcome the challenges of creating social media content and effectively grow audience

[39:20] The lightning round

Golden Nuggets:

Let’s Connect!

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Website: https://www.junctionhouse.co/

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