The Creative Edition Podcast

In today’s mini-sode, we’re doing a life update! We haven’t done a life update in a while and we honestly should be doing these types of episodes at least once a quarter. So today we’ll be sharing trips, kitchen renovation updates, and more!

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Today, we’re breaking down 4 main strategies to help you grow your Instagram audience. Usually, people look for quick tactics to grow on the app. But we’re going in depth to help you understand what helps you build your community on Instagram.

With over one billion users on Instagram, it can feel daunting and overwhelming to figure out how to establish and grow your brand on Instagram today. 

But the truth is, it’s never too late to start and build your Instagram. We’re here to tell you that it’s 100% still possible to grow your Instagram audience in 2021.

 The first strategy to help you grow your audience is to: Establish Brand Clarity.

 If you’re looking to establish your brand identity for the first time, here are four simple questions to ask yourself:

·      Who are you? 

·      What’s your mission statement? 

·      What are your content pillars or niches?

·      And why should people follow you?

The second strategy to help you grow your audience is to: Cultivate an engaged community.

Building an engaged community is about creating relevant content for audience as well as taking the time to develop relationships with your audience. 

 When you produce relevant content, you’re creating photos, videos, stories, etc. that is aligned with your audience’s needs, motivations, questions, and pain points.

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

Follow Maddy on Instagram: @madcrayy | Pinterest: @madcrayy

Follow the Content Creatives Podcast: @contentcreativespodcast

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Have you ever felt stuck at a following number before? Us too! In today’s mini-sode we’re going to be sharing a few tips on shifting your perspective around feeling stuck. Just because you aren’t growing with a following number, doesn’t mean you aren’t growing.

Tip 1: Reflect on your GOALS. 

 One way to shift and pivot your mindset is to take a step back and reflect on your goals.

·      Did you lay out a goal at the beginning of the year to expand and diversify your brand by X amount? 

·      Have you made it a goal to develop a new platform (like TikTok, Pinterest, or your own podcast)? 

·      How are you doing compared to your goal(s) so far?

 It’s important to reflect on your goals because you might find that you are experiencing growth in other platforms and that your total audience size is actually growing.

Tip 2: Do a CONTENT AUDIT. 

 ·      Are you missing creating content for a specific niche or content pillar? 

·      Is your audience resonating with who are and what content you’re creating?

·      Do you even know what type of content your audience is responding to?

Depending on your content audit findings, I’d recommend:

·      Either clarifying your target audience or clarifying your content and your brand.

·      Identifying what content works best for your audience and doubling down on that type of content.

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

Follow Maddy on Instagram: @madcrayy | Pinterest: @madcrayy

Follow the Content Creatives Podcast: @contentcreativespodcast

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Today, we’re going to talk about how you can plan a month’s worth of content in advance! So if you’re a busy content creator and are wanting to get ahead on your content, this podcast episode is for you.

Step #1: Establish your content pillars

A content pillar (or niche) is a specific topic or segment you create content around. And surprise! You can have more than one content pillar.

The Content Creatives Podcast mission statement is to: empower creatives to DISCOVER, GROW, AND OWN their brand. Our content pillars break down the lifecycle of aspiring influencers and creatives:

• Discover: stories and tips to help other creatives figure out who they are and how to get started
• Grow: advice on learning, implementing strategy, and creating on each platform (Instagram, TikTok, blogging, etc) as well as learning how to monetize your influence
• Own their brand: encouraging others to be confident in who they are, take their brand to the next level, and expand their reach  

Step #2: Determine how many times per week you want to post

Figuring out a good posting schedule is paramount to planning content in advance! Knowing this number helps you build your outline (in the next step) and having a consistent posting schedule can help with your audience expectations and retention.

Here are some questions to ask yourself when determining how many times per week (on average) you'd like to post: 

• What are my content pillars, and how many do I have?
• Do I want to speak to every content pillar every week?
• How much time goes into each post (including planning the photos, taking them, editing, writing the copy, posting, and engaging)?

Tune in to hear the rest of the tips!

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

Follow Maddy on Instagram: @madcrayy | Pinterest: @madcrayy

Follow the Content Creatives Podcast: @contentcreativespodcast

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Today, we’re going to talk about intrinsic vs. extrinsic motivation and 6 different motivation types. If you’re a content creator or influencer whose looking for more motivation in life, understanding how you’re motivated can help you.

INTRINSIC MOTIVATION:

According to American Psychology Association (APA), intrinsic motivations are linked to our feelings. It’s an incentive to engage or participate in an activity that derives from pleasure in the activity itself.  

·      You do things because it’s personally rewarding to you. You plan, pursue, and act on things because you see the benefits of your actions.

EXTRINSIC MOTIVATION:

According American Psychology Association (APA), you do things to either earn a reward or avoid a punishment. Your actions are driven by consequences. 

·      Example: Turning your homework in on time so you get a good grade and aren’t penalized for a late turn in.

The truth is we are all intrinsically and extrinsically motivated in the different aspects of our lives. Everyone is motivated differently and if you are trying to set goals and achieve them, it helps to know how to motivated yourself.

We share 6 motivation types in this conversation!

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

Follow Maddy on Instagram: @madcrayy | Pinterest: @madcrayy

Follow the Content Creatives Podcast: @contentcreativespodcast

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Follow us on Instagram: @creativeeditionpodcast

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Today, we have Amanda, the Vice President of Influencer Marketing at Edelman. If you haven’t heard of Edelman before, Edelman is a global communications/Public Relations firm. We’re so excited to have Amanda on the podcast today shed some light on what Public Relations companies look for in influencers.

Here are a few questions we ask Amanda during this interview:

Getting noticed and being casted for campaigns:
·      How do you find creators you’re interested in working with? How do creators get on your PR team’s radar?
·      What do you look for when working with influencers?
·      Do brands look for aesthetically pleasing feeds?

Pitching:

·      How do you find the contact information for PR agencies?
·      What makes a good email pitch?
·      Do you recommend that influencers attach media kits for their first pitch?

Brands’ Perspective:

·      What makes a successful influencer campaign?
·      What key metrics do brands look at? (# of likes, comments, shares, etc.)
·      Your perspective on paid usage or whitelisting – do brands prefer this in partnerships?

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

Follow Maddy on Instagram: @madcrayy | Pinterest: @madcrayy

Follow the Content Creatives Podcast: @contentcreativespodcast

Join the Content Creatives Podcast Facebook Group!

Follow us on Instagram: @creativeeditionpodcast

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

And sign up for our email newsletter.

Are you looking for a dreamy dress or ball gown for an upcoming photo shoot? In today’s mini-sode we’re sharing where we source our fun gowns and dresses for our photos. 

Location #1: Selkie!

 If you know me, you know I’m absolutely obsessed with Selkie dresses! Over the last year I’ve fallen in love with their romantic and unique style and have started to build out my colorful collection. They also offer dresses of different lengths and fabrics and are size inclusive.

 
Location #2: Rent the Runway

 As a content creator and influencer, I’m always looking for new trends and pieces to shoot in. Rent the Runway has been perfect for refreshing my wardrobe and allowing me to wear designer dresses I wouldn’t normally buy or splurge on.

Tune in to hear where else to find dresses and gowns!

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

Follow Maddy on Instagram: @madcrayy | Pinterest: @madcrayy

Follow the Content Creatives Podcast: @contentcreativespodcast

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Follow us on Instagram: @creativeeditionpodcast

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

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Today we’re celebrating Emma’s first year as a full-time content creator! Emma’s answering your questions you submitted on Instagram. We’ll be talking about content creation tips, her thoughts on reels, and more! 

Question 1: “How do you balance content creation with real life?”
Submitted by: Marissa from @marissa.daily based out of Northern Virginia 

Question 2: “How do you stay focused and strategize an overall content plan for the month/quarter/year?”
Submitted by: Lauren from @laurentrivision based out of Tacoma, WA

Question 3: “What’s your favorite restaurant in Seattle?”
Submitted by: Valerie from @theroamingredhead currently living in Seattle, WA

 Tune in for the rest of the questions and answers!
 
Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

Follow Maddy on Instagram: @madcrayy | Pinterest: @madcrayy

Follow the Content Creatives Podcast: @contentcreativespodcast

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Follow us on Instagram: @creativeeditionpodcast

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

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Did you know that Instagram has their own blog where they release official updates and trends to watch out for? In today’s mini-sode we’re sharing the fashion and beauty trends from Instagram’s Insider Editor-In-Chief, communications team, and more.

Read the full blog post on Instagram Insider: Fashion & Beauty Issue 2021.

Trend #1: Come on Get Happy 

Think bold colors, bright prints, and upbeat motifs. From colorful eye-make up to floral, groovy prints on nails and clothes, this happy trend is something Instagram is seeing gain momentum this season. 

  Trend #2: New Prep

Instagram is referring to this trend as the academic aesthetic (both light and dark). Think vests, plaid skirts, varsity lettering, and chunky loafers. We saw sweater vests trending last fall and we think that this new prep will continue through this fall.

Tune in for the rest of trends!
Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

Follow Maddy on Instagram: @madcrayy | Pinterest: @madcrayy

Follow the Content Creatives Podcast: @contentcreativespodcast

Join the Content Creatives Podcast Facebook Group!

Follow us on Instagram: @creativeeditionpodcast

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

And sign up for our email newsletter.

Today we’re sharing 5 places to find inspiration when you’re in a creative rut. If you’ve ever been in a creative block, you know how frustrating it can be figure out how to overcome it or find inspiration. We hope today’s episode can help you find inspiration if you need it.   

Before you look for inspiration, we recommend pivoting. If you’re experience feelings of frustration, anger, or discouragement around hitting a creative block and not knowing what to create, it’s a sign that it’s time to pivot.

1.     First, recognize that you’re experiencing a negative emotion. Remember that our emotions and our intuition are here to help us recognize when we need to pivot or switch our focus. If you’re experiencing a negative emotion, stop and recognize it.

2.     Next, ask yourself what is it that you do want?

• Do you want to continue creating?
• Do you want a break?
• Do you want to create something different from your peers?

3.     Once you figure out what you do want, it’s time to shift your perspective or your attention to what you do want.

If you want to continue creating content, either later this day or later this week, here are 5 places to find inspiration when you’re in a creative rut.

Idea #1: Scroll through Pinterest

 Pinterest is made for pinning ideas. Even if you aren’t actively pinning your blog post or your TikTok videos, Pinterest is a great resource for new ideas especially seasonal content.

Idea #2: Instagram

If you’re looking for posing ideas, tips, or photo shoot locations, Instagram is a great resource for that. When you save posts, you can create separate folders to organize the content you save.

Tune in to listen to 3 more places to find inspiration!

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

Follow Maddy on Instagram: @madcrayy | Pinterest: @madcrayy

Follow the Content Creatives Podcast: @contentcreativespodcast

Join the Content Creatives Podcast Facebook Group!

Follow us on Instagram: @creativeeditionpodcast

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

And sign up for our email newsletter.