Join us at The STR AI Summit is June 23-24 at the Freedom Factory in Beverly, MA.

100 seats only. Grab your ticket: https://www.strsecrets.com/aisummit

Most STR operators have built a great lifestyle business. But here's the hard truth: only 1 in 10 businesses will ever successfully sell. The rest close and walk away with nothing.

In this Portfolio Clinic training, Mike Sjogren breaks down exactly how STR management companies are valued — and what operators need to start doing right now to build a business with a real exit strategy.

He walks through the EBITDA formula, the exact valuation metrics used by C2G Advisors (the top M&A firm in the STR industry), why rental arbitrage and co-hosting businesses get little to no value from buyers, and why private equity has been quietly acquiring STR management companies since 2022.

He also introduces the Freedom Collective — STR Secrets' own roll-up model designed to give operators a share of the upside instead of selling to private equity at a discount. And he breaks down how AI agents can automate an entire acquisition pipeline from property data scraping to sales call booking.

Free 6-step course for scaling STR operators: https://level.strsecrets.com/pc-book

STR Secrets FB group: https://www.facebook.com/groups/STRentalsecrets