NOTHING’S PENCILING? THE PROBLEM ISN’T THE MARKET.

Everyone’s complaining about deals not working.

But here’s the truth...

...it’s not the market; it’s your property.

In this episode, we break down:

• Why most STRs fail to hit pro forma in today’s market
• How one $700K Pinehurst property generated $45K in bookings in 5 weeks
• What amenities are actually driving bookings in top markets
• How to design listings that feel different (and rank higher)
• Simple ROI math for cold plunges, saunas, and garage conversions

You’ll also learn how Airbnb is shifting toward experiential stays.

And how to make sure your listing stands out in a sea of sameness.

Don’t wait for the perfect deal. Create it...with the right design and data.

04:00 – Targeting Travel Avatars: Niche Down to Maximize Bookings

06:00 – Real Case Study: How a $700K Property Secured a Celebrity Booking

08:00 – Pre-Launch Tactics That Drove $12K in Bookings Without Photos

10:00 – Benchmarking & Amenity Differentiation in Saturated Markets

12:00 – ROI on Amenities: Saunas, Cold Plunges & Game Rooms

14:00 – Pinehurst Playbook: Amenity Investments That Drive ADR Growth

16:00 – Tailoring Amenities to Market: Golfers, Families & Regional Travel Types

18:00 – Algorithm Hacks & Listing Design That Trigger Emotion and Visibility

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