Earn Your Happy

The Storytelling Formula That Sells for You


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Have you ever felt awkward trying to sell, like the moment you mention your offer people instantly tune out? In this Quickie, I'm sharing one of the biggest communication shifts I've learned after years of speaking on stages, hosting over 1,600 podcast episodes, and watching the best storytellers in the world. You'll learn why the most successful entrepreneurs don't separate storytelling from selling. They weave the two together so naturally that by the end of the conversation, people already know exactly how they can help. If you want to sell with more confidence, create deeper trust, and have people asking how they can work with you instead of feeling like you have to convince them, this episode is for you.


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HIGHLIGHTS

  • Why storytelling and selling should never be separate.

  • The difference between storytelling and "story selling."

  • How to naturally weave your offer into every story you tell.

  • Why leading with your beliefs creates deeper trust than leading with your offer.

  • The simple storytelling framework that makes people want to work with you.

  • How client stories and testimonials can sell better than any pitch.

  • Why every podcast interview is really a verbal sales funnel.


  • RESOURCES

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    Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com


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    This experience may not be representative of other Wealthfront clients, and there is no guarantee of future performance or success. Experiences will vary. The host of Earn Your Happy podcast, Lori Harder (“Media Partner”), is not a client of Wealthfront. The Media Partner receives cash compensation from Wealthfront Brokerage for this paid endorsement placed in their podcast, creating a conflict of interest. More details available via the referral link. The Direct Deposit Plus Investing Program from Wealthfront Advisers LLC and Wealthfront Brokerage LLC provides eligible clients a 0.25% APY increase above the base APY on eligible Cash Account balances (up to an overall boosted rate of 4.30% for a limited time when including the three month 0.75% APY boost for new clients) when you direct deposit $1,000 a month, plus open, fund, and maintain an investing account. Wealthfront may change or end the program at any time and determine eligibility at its discretion. Terms apply. Full details at⁠ wealthfront.com/promo-terms⁠.

    The Cash Account, which is not a deposit account, is offered by Wealthfront Brokerage LLC ("Wealthfront Brokerage"), Member FINRA/SIPC. Wealthfront Brokerage is not a bank. The Annual Percentage Yield ("APY") on cash deposits as of January 30, 2026, is representative, requires no minimum, and may change at any time. References to the APY for the Wealthfront Cash Account, including any APY increase, are to the APY paid by insured depository institutions that participate in our cash sweep program (the "Program Banks”). Wealthfront Brokerage does not pay interest. Wealthfront Brokerage sweeps cash balances to Program Banks, where they earn the variable APY.

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    Earn Your HappyBy Lori Harder | YAP Media

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