Want get inspired to start getting your brand out there on Instagram with stuff that really works?

There are lots of times we get all keen and enthusiastic about getting our online presence going, but plenty of things stop us, the time it takes, the fear of putting yourself out there, trying to think about what to post.

And even if you are a dab hand at things like Instagram reels, stories, snaps and the like you are no doubt going to learn things you didn’t know from this fun and easy listen with one of the most followed social media coaches in the world and that is today’s Elevate guest Chelsea Peitz.

A powerhouse of the real estate digital footprint, Chelsea was named the #1 Content Creator in the USA by Favicon and the #1 Real Estate Snapchatter in the US in 2017 by Inman News.

We’ve been following Chelsea for a while now (thanks to Ellen Farley) and she’s pretty fun to listen to watch and learn from.

Chelsea explains too often agents overcomplicate their approach to social media, treating it as an overwhelming task that either gets pushed to the backburner or becomes a bit of a second job that they struggle to fit into their busy schedule.

Chelsea also chats about how and why Instagram reels and IGTV are coming up the social media ranks as one of the most authentic digital tools in the industry.

“We’re real estate professionals. We’re not content creators. A lot of times that becomes an excuse. “I like to take away all the excuses. No, you don’t need a fancy camera. You have a phone. No, you don’t need to be making content every day. But what you do need to be doing is talking to people – the oldest sales strategy ever.” Chelsea Peitz

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Believe it or not, the great, great-grandson of Ray White wasn’t 100 per cent sure he would go into real estate.

Dan White actually started his professional career in accounting after receiving a Commerce/Law degree from the University of Queensland.

But the pull of the industry and destiny had more to say in the matter and he’s now been the Managing Director of the group for over 20 years.

These days, Dan is working to develop modern strategies for the Ray White Group while balancing the legacy of his predecessors.

In this edition of the Elevate podcast, Dan reveals what it was like taking the reins of the business, why there was some hesitation in the beginning, and the role his father and brothers have played in developing him to be the leader he is today and what the plans are for the future.

Hayeswinckle managing director Daniel Hayes became a household name this year after starring in the latest season of Big Brother Australia. 

On top of being a television star and heading six boutique real estate offices in greater Geelong, Daniel is a sought after speaker and best-selling author of So You Wanna Be A Real Estate Superstar. 

When he’s not in the office, Daniel’s greatest passion is motorcycles. He shares his adrenaline-filled interest on his YouTube channel Million Dollar Bogan, which boasts nearly 90,000 subscribers.

In this edition of the Elevate podcast, Daniel shares the behind the scenes gossip from Big Brother, what he thinks about being called a ‘loose cannon’ and creating a social media presence.

Links and resources mentioned 

Daniel Hayes on Elite Agent 

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Sherrie Storor undeniably wears many hats; working as a real estate coach, trainer, mentor and speaker.

She has been a respected contributor at major industry events, including the Australian Real Estate Conference (AREC), where she shared insights from her 20 years of experience. 

She also organised the Real Women In Real Estate business series and runs masterclasses with various keynote speakers.

The Brisbane-based expert offers coaching and mentorships to agents looking to deliver higher profits without sacrificing time or putting more pressure on themselves. 

In this edition of the Elevate podcast, Sherrie chats about burn out in the real estate industry and how forward-planning could change your professional and personal life.

Links and resources mentioned 

Sherrie on Elite Agent

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Hannah Gill and Tara Bradbury are two of Australia’s leading principals, sharing their knowledge of property management in this week’s Elevate podcast, as well as through Elite Agent’s Executive BDM program.

Tara Bradbury is a principal licensee and principal leasing agent at Active Agents in Hervey Bay. With more than 16 years of real estate and property management experience, Tara shares her wealth of knowledge as the director of BDM Academy. 

Hannah is the director of The Property Collective and one half of Gill & Hooper. The multi-award winning principal is also the President of the Real Estate Institute of the Australian Capital Territory (REIACT).

In this edition of the Elevate podcast, Hannah and Tara chat about their background as BDMs, heightened service expectations and the strategies they have successfully used to grow their business.

Hannah Gill on Elite Agent

Tara Bradbury on Elite Agent 

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Eview Founder and CEO Manos Findikakis says he was dragged kicking and screaming into real estate. But once he realised the lifestyle and business opportunity it offered, he became one of its staunchest advocates.

Now, Manos heads up Australia’s first multi-brand agency – one that has enjoyed incredible growth since the model launched in 2015 on the back of the ethos the agent is more important than the brand.

In this episode of the Elevate podcast Manos shares a wealth of wisdom derived from almost 20 years in the industry, including his approach to leadership, why numbers set agents free, how he inspires his team, and why the biggest challenge right now isn’t a shortage of stock.

Manos on Elite Agent

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Simon Caulfield has carved out a reputation as one of Brisbane’s most successful real estate agents.

But it wasn’t all smooth sailing for the director of Place Kangaroo Point. Simon got off to a rough start, relying on trial and error to establish the habits that have helped him achieve success.

In this episode of the Elevate podcast, Simon shares the story of how he went from a rookie agent sleeping under his desk to selling luxury property in the Queensland capital.

He also offers an insight into why he encouraged his wife into real estate where she soon became a number one ranking agent, and how the couple approach their business to leave people in a better place than they found them.

Simon on Elite Agent

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As the managing editor of Domain, Alice Stolz has a love of storytelling with real estate and property as its focus.

In addition to overseeing the content created for major metropolitan newspapers, magazines and the Domain website, Alice also represents Domain across the Nine Network, is a regular guest judge on The Block and is the host of the podcast Property Unpacked.

In this episode of the Elevate podcast, Alice offers her unique insight into Australia’s ongoing love of property and how agents can harness it to create content that attracts media attention.

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