Valentina Borbone is a digital marketing educator and CEO of the Banter Group. She is also an advisor to The International Social Media Association, and would be familiar to many for her work with agencies, including her role as a coach at Digital Live.

In this episode of the Elevate podcast, Valentina explains the changes currently occurring in the digital marketing world and the impact they will have on agents, along with her tips on where agents should focus their attention.

• Where agents should be focusing their digital attention right now
• How the iOS14 changes and recent Facebook events affect re-marketing
• Why there’s an art to email campaigns, and agents are missing an opportunity
• How social media is about validation, but not the be-all and end-all of leads
• How to use LinkedIn effectively
• The role YouTube plays in your social media strategy
• Why it’s essential to assess the value of the latest ‘bright, shiny’ social media channels
• Why you should never put all your eggs in one social media basket

• iOS 14 new features

Valentina on Elite Agent

• Marketing to Millennials
• How agents can make the digital shortlist
• 10 essential takeaways of Digital Live 2018

Connect with Valentina Borbone

• Website
• LinkedIn

The post How to market yourself in a changed digital world: Valentina Borbone appeared first on Elite Agent.

Christian Gravias is a director of Collings Real Estate in Melbourne. He has quickly gained attention for his focus on digital marketing, using unique video campaigns, social media and influencers to raise the profile of the properties he sells.

His videos currently average over 100,000 viewers and Collings has now established their own dedicated media and marketing division in-house.

In this episode of the Elevate podcast, Christian shares how his videos went viral, and why agents should start thinking of themselves as a marketing agency that happens to sell real estate.

• How Christian found his niche in real estate and a passion for marketing
• How Christian combines influencers, videos and social marketing to sell properties
• Why it pays to think outside the box and invest in marketing
• How he demonstrates the value of thinking differently to his vendors
• Christian’s top tips for social media, including where to be and what to post
• The big plans for Collings ahead

• The Joker video
• The Marilyn Munroe house
• Home Alone
• Dreams
• Lockdown video
• Ryan Serhant

Christian Gravias on Elite Agent

• Boosting exposure with innovative marketing

Connect with Christian

• Website
• LinkedIn

The post Going viral with video: Christian Gravias appeared first on Elite Agent.

Sales agent and auctioneer Chari Emirzade has been recognised as the top-listed seller for the Barry Plant Group for five years running.

Recently he also managed the impressive feat of selling 1000 homes in the space of just six years, and will be familiar to many for his words of advice at AREC 2019 when he urged attendees to just “pick up the phone”.

In this episode of the Elevate podcast, Chari shares how he managed to achieve the goal of selling 1000 properties in less than six years, why his focus had to be high-volume sales, and the mindset he draws on to be a top-seller in his field.

• The art of phone prospecting that gets results
• How to embrace the right real estate mindset
• Lessons that led to a pristine database
• Leading a team and delegating for success
• Why discipline and a daily regimen are a must
• The tools Chari has retained post 2020
• The new goals ahead and how Chari will achieve them

• AREAs 2020 finalists

Chari Emirzade on Elite Agent

• Chari Emirzade: Pick up the phone
• AREC 2019: Day 2
• How to sell 1000 homes in six years
• Barry Plant’s Chari Emirzade has 1000 reasons to smile

Connect with Chari

• Website
• Instagram

The post Mastering the art of high-volume sales: Chari Emirzade appeared first on Elite Agent.

A property manager of 20 years, Laura Valenti is the 2020 winner of the AREA award for Most Influential Woman in the Property Market.

Laura is the director of Solutions Property Management in Queensland, a board director with the REIQ and a passionate advocate for the industry.

Her recent focus has involved addressing domestic violence, including examining the role property managers can play in handling the issue.

In this episode of the Elevate podcast, Laura shares her property management journey including why domestic and family violence became a focus that she feels the real estate industry can help address.

• Receiving the AREA award, why it’s a win for the property management industry, and particularly the women who work within it
• How Laura came to focus on domestic violence, and the role property managers can play to assist
• Why domestic and family violence should be part of real estate training
• How and why Laura seeks to empower women in her workplace
• Building her business, and finding the balance to prevent burnout and stress
• The importance of training and why it is crucial to addressing the modern challenges of property management

• AREAs winners
• REIQ domestic and family violence kit
• Solutions Property Management investor report

Connect with Laura

• Website
• LinkedIn

The post Empowering women in real estate and the community: Laura Valenti appeared first on Elite Agent.

Josh Callaghan, is no stranger to leveraging technology. Over the past two decades he has worked on tech that impacts the banking, stockbroking, and finance industries.

Now his focus is on “digitising spaces” as the CEO of Australian companies Little Hinges and Virtual Tours Australia.

In addition to his passion for creating technology, Josh is also the former general manager of Canstar, and the previous Chief Operating Officer of the REIQ.

In this episode of the Elevate Podcast, Josh shares his insight into the future trends that will shape the real estate industry, along with his tips on evaluating which technology is right for your business.

• The future of digitised spaces, and how they’re set to transform the way we experience property
• Why virtual tours are more than just photography, and how they generate sales leads
• The role of virtual tours in a sales funnel
• Who’s adopting virtual tour technology, and why some agencies are ahead of the trend
• Why analytics are key to understanding what works and what doesn’t in your content marketing
• Key takeaways from Josh’s time at the REIQ
• Josh’s top tips on evaluating which new technology is right for you

Josh on Elite Agent

• REIQ appoints new digital-focused manager

Connect with Josh

• Virtual Tours website
• Little Hinges website
• LinkedIn

The post The real estate tech that’s here to stay: Josh Callaghan appeared first on Elite Agent.