CEO of Branding For The People and author of Your Brand Should Be Gay (Even If You’re Not), Re Perez is an expert in branding, as well as a pioneer and an advocate for living unapologetically. Today’s conversation is a deep dive into what makes a great brand, why your brand is the key to your sales and revenue growth, and how to formulate the beginning stages of a powerful and effective brand. Re and Jess also talk about the power of authenticity in branding and carving your own lane by simply being who you truly are.