WorkParty

Converting a community of Instagram followers into customers isn’t easy. You have to be authentic, consistent, and have a strong value proposition for a quality product. But if anyone’s found the formula for success, it’s Megan Roup. Since launching her fitness company The Sculpt Society in 2017, she’s garnered over 260,000 followers on Instagram and attracted the attention of celebs like Shay Mitchell, Sofia Richie, and Elsa Hosk. But she’s not just growing her following, she’s growing her business. Last year, the entrepreneur grew her company by over 700% (!), successfully cultivating an engaged community on social media that’s as willing to download her app as they are to like a post. I can’t wait to chat with Megan about how she’s leveraged social media to grow her brand and business, including the specific strategies she’s used to convert Instagram followers into customers. Without further ado, let’s get into it. Welcome to WorkParty, Megan!

To join the WorkParty click HERE

To connect with Megan Roup click HERE

To connect with Jaclyn Johnson click HERE

To learn more about The Sculpt Society click HERE

To follow along with Create & Cultivate click HERE

To submit your questions call the WorkParty Hotline: 1-(833)-57-PARTY (577-2789)

This episode is brought to you by:

Native • Go to Native.com and use code PARTY to get 20% off your first purchase at checkout!

printfresh • Head to printfresh.com and use code PARTY for 15% off your first order.

Produced by Dear Media

Join Us for 2027 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festival
Get 15% off your Create & Cultivate Festival Tickets with code WORKPARTY15

To follow along with Create & Cultivate:
https://www.instagram.com/createcultivate
www.createcultivate.com
To connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnson
To connect with Marina Middleton: https://www.instagram.com/marinaamiddleton

When people think of social impact, they think of nonprofits. But you can be a for-profit business that pays it forward. Just ask Kelly Breakstone Roth. As the Co-Founder of The Nopo, she’s building a business that delivers handmade wares from around the world to your door—and supports artisans in the process. I’m so excited to chat with Kelly about how she launched a global e-commerce business in the midst of a pandemic that stressed supply chains around the world (!). We’re going to dive into how she identifies the artisans she works with, what it really takes to set and maintain ethical, fair-trade standards, and why a for-profit business model was right for The Nopo. So, let’s get into it. Welcome to WorkParty, Kelly!

To join the WorkParty click HERE

To connect with Kelly Breakstone Roth click HERE

To connect with Jaclyn Johnson click HERE

To learn more about The Nopo click HERE

To follow along with Create & Cultivate click HERE

To submit your questions call the WorkParty Hotline: 1-(833)-57-PARTY (577-2789)

This episode is brought to you by:

Keurig • Keurig K-Supreme Plus SMART Brewer is available at Keurig.com and all major retailers. 

printfresh • Head to printfresh.com and use code PARTY for 15% off your first order.

Olive&June- Visit OliveandJune.com/WorkParty and use code workparty for 20% off your first Mani System!

Produced by Dear Media

Join Us for 2027 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festival
Get 15% off your Create & Cultivate Festival Tickets with code WORKPARTY15

To follow along with Create & Cultivate:
https://www.instagram.com/createcultivate
www.createcultivate.com
To connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnson
To connect with Marina Middleton: https://www.instagram.com/marinaamiddleton

On today's episode we are joined by Betches Co-Founder and Chief Creative Officer, Sami Sage. It's not always easy for content creators to stay relevant, but Sami Sage knows how to beat the odds. As audiences become more unpredictable and trends shift, she's been churning out relevant, ever-evolving content for over a decade—and shows no signs of slowing down anytime soon. In fact, she’s just getting started. She’s expanding Betches famously irreverent content into new categories and onto new platforms—and bringing it to new audiences in the process. Needless to say, I’m so excited to chat with Sami about how she’s leveraged memes to cultivate a community of 43 million people (!), tapped into a new Gen-Z audience, and so much more.

To join the WorkParty click HERE

To connect with Sami Sage click HERE

To connect with Jaclyn Johnson click HERE

To learn more about Betches Media click HERE

To follow along with Create & Cultivate click HERE

To submit your questions call the WorkParty Hotline: 1-(833)-57-PARTY (577-2789)

This episode is brought to you by:

Arrae • Go to Arrae.com and enter code WORKPARTY at checkout for 10% off of a one-time purchase, OR 25% off your first month’s subscription.

FightCamp • Now is the best time to get your FightCamp on! Take advantage of their holiday deal going on now. Go to JoinFightCamp.com/WORK.

Napjitsu • For a limited time, you can receive 30% off your first purchase when you go to Napjitsu.com/PARTY. 

Target Accelerators • Are you an entrepreneur with a growing business? Are you ready to level up your career? Head to www.targetaccelerators.com to learn more and apply!

Produced by Dear Media

Join Us for 2027 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festival
Get 15% off your Create & Cultivate Festival Tickets with code WORKPARTY15

To follow along with Create & Cultivate:
https://www.instagram.com/createcultivate
www.createcultivate.com
To connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnson
To connect with Marina Middleton: https://www.instagram.com/marinaamiddleton

Christian Siriano needs no introduction. Since winning Project Runway and launching his namesake collection in 2008, he has firmly established himself as a cultural icon over the course of his impressive career. Let’s take a look at some of his milestones, shall we? He's been named one of the 100 most influential people in the world by TIME Magazine. His designs have been worn by the likes of Dr. Jill Biden, Michelle Obama, Ariana Grande, Tiffany Haddish, Billy Porter, and Helen Hunt, to name just a few. But, above all, he’s an advocate for change and pushing the fashion industry forward as a dedicated champion to inclusivity, both on the runway and red carpet. Needless to say, I can’t wait to dive into the amazing career of this incredible designer—and talk about building his veritable fashion empire, stepping into his new role as a mentor on Project Runway, and launching his newest venture, Siriano Interiors. So without further ado—Welcome, Christian! • Join the party on social @workparty and stay in the know at workparty.com.

Go to Oralessentials.com and use code "party" to save 15% off your first order.

Produced by Dear Media

Join Us for 2027 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festival
Get 15% off your Create & Cultivate Festival Tickets with code WORKPARTY15

To follow along with Create & Cultivate:
https://www.instagram.com/createcultivate
www.createcultivate.com
To connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnson
To connect with Marina Middleton: https://www.instagram.com/marinaamiddleton

There’s no doubt about it, social media is changing the way small businesses are built. With a community of potential customers at your fingertips, entrepreneurs are able to test out their business ideas on social media before they take the plunge and start raising capital. Which is something today’s WorkParty guest, Karen Perez, knows a thing or two about. When the fashion stylist of 15 years was tasked with finding chic masks for her clients and couldn’t find any, she decided to make her own. But before launching her business, Second Wind, she announced a pre-sale on Instagram, anticipating 100 orders. She received 10,000 (!). And it’s safe to say her social media-first approach has paid off. Fast-forward a year since that first IG post and her designs are available to shop at Saks Fifth Avenue and have been spotted on high-profile women by the likes of Jennifer Lopez and Alexandria Ocasio-Cortez (no big deal). Needless to say, I can’t wait to talk to Karen all about how she leveraged Instagram to build a successful business, raised capital through crowdfunding, and landed her products at a major retailer. So, let’s get into it—Welcome to WorkParty, Karen! • Join the party on social @workparty and stay in the know at workparty.com.

Visit Arrae.com and use code 'workparty' at checkout for 10% off of one time purchases and 25% off firs month on subscription.

Produced by Dear Media

Join Us for 2027 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festival
Get 15% off your Create & Cultivate Festival Tickets with code WORKPARTY15

To follow along with Create & Cultivate:
https://www.instagram.com/createcultivate
www.createcultivate.com
To connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnson
To connect with Marina Middleton: https://www.instagram.com/marinaamiddleton

One of the biggest obstacles that stand in the way of modern-day women is imposter syndrome — the idea that you aren't qualified or "good enough" for your job, interests, accomplishments, etcetera.  If you’ve ever had a thought along the lines of “I’m a fraud” or asked yourself “What am I doing here?” you’re not alone.“ A 2019 review of 62 studies on imposter syndrome suggested anywhere from 9 to 82 percent of people have reported a similar sentiment. Target Accelerators, the premier retail accelerator for startups, recognizes the significance of courage, confidence, and community to champion a big idea. A strong network and community is essential when combating imposter syndrome, which is why Target Accelerators connects like-minded entrepreneurs in their programs.  Our guests today shared such an experience and are here to tell us all about it. Before I introduce them, we’re excited to share that Target Accelerators currently has applications open for two of their programs. Check out www.targetaccelerators.com to learn more and to apply by November 14th! As an alumna of the Target Forward Founders cohort, Regina Trillo launched Nemi, a Chicago-based company that makes delicious and nutritious snacks from nopales in Mexican-inspired flavors. An alumna of the Target Takeoff Beauty cohort, Darci Rosenblum co-founded Stryke Club, a skincare company for men on a mission to help guys feel confident through simple and effective grooming products. These two founders know a thing or two about gaining and sustaining the confidence to disrupt a completely new industry, and I’m so excited to hear how they did it. Thank you for joining the party Regina and Darci!

Produced by Dear Media

Join Us for 2027 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festival
Get 15% off your Create & Cultivate Festival Tickets with code WORKPARTY15

To follow along with Create & Cultivate:
https://www.instagram.com/createcultivate
www.createcultivate.com
To connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnson
To connect with Marina Middleton: https://www.instagram.com/marinaamiddleton

You know this week’s WorkParty guest as the co-lead singer of the pop-alt band Fitz and The Tantrums. She’s lent her voice to top-charting songs like "Out of My League," "HandClap," and "The Walker." But now, she’s using her voice in a whole new way. As the founder of the diversity initiative Diversify the Stage Noelle Scaggs is on a mission to make career opportunities in music more accessible to BIPOC, LGBTQIA+, female-identifying, gender-nonconforming individuals, and disabled persons, across all stages. And it couldn’t have come at a more crucial moment. According to recent research, just 21% of popular artists are women, 12% are songwriters, and only 2% are producers. And the stats are even bleaker for Women of Color. It’s clear the music industry needs to change—and Noelle is leading the way. Needless to say, I can’t wait to dive into the incredible career of this successful multi-hyphenate and learn more about how she’s transforming the music industry through her Diversify the Stage initiative. Welcome to WorkParty, Noelle! • Join the party on social @workparty and stay in the know at workparty.com.

Visit napjitsu.com/PARTY for 30% off your first purchase.

Visit OralEssentials.com and use code "party" to save 15% off your first order

Produced by Dear Media

Join Us for 2027 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festival
Get 15% off your Create & Cultivate Festival Tickets with code WORKPARTY15

To follow along with Create & Cultivate:
https://www.instagram.com/createcultivate
www.createcultivate.com
To connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnson
To connect with Marina Middleton: https://www.instagram.com/marinaamiddleton

Welcome back to the WorkParty podcast! This week, instead of being joined by a guest, I am so excited to do something I haven’t done in a while: a solo show. Today, I’ll be taking it to you, the audience, and answering some of your most pressing questions about business, money, and more! In case you missed it, we launched the WorkParty Hotline where you can leave me a voicemail with any questions you have about fundraising, hiring, firing, and more. And all of these questions in today’s episode have been submitted by our ambitious WorkParty listeners. If you’re getting FOMO while listening to today’s episode, don’t worry! My line is always open. You can give me a ring at 833-577-2789, that’s actually 833-57-PARTY! You can also find our Hotline number in our weekly WorkParty newsletter, as well as in our link in bio on Instagram @workparty. So, without further ado… Let's get right into your questions! • Join the party on social @workparty and stay in the know at workparty.com.

Visit Arrae.com and use code 'workparty' at checkout for 10% off of one time purchases and 25% off firs month on subscription.

Visit www.joybird.com/WORK and get 30% off your purchase

You can pay for your FightCamp over 24 months for less than the cost of a boxing gym. JoinFightCamp.com/WORK for free shipping

Visit OliveandJune.com/workparty, code workparty for 20% off your first Mani System!

Produced by Dear Media

Join Us for 2027 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festival
Get 15% off your Create & Cultivate Festival Tickets with code WORKPARTY15

To follow along with Create & Cultivate:
https://www.instagram.com/createcultivate
www.createcultivate.com
To connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnson
To connect with Marina Middleton: https://www.instagram.com/marinaamiddleton

There are over 2 million apps in the app store, so getting your app made, must less, discovered is a monumental task. Which is why I’m so excited to have Lisa Donovan, the founder of the wildly popular Astrology app, The Pattern, on today’s episode to tell us how it’s done. Since launching The Pattern in 2019, Lisa has grown the app exponentially, garnering over 15 million users, including celebrity devotees by the likes of Channing Tatum, SZA, and Issa Rae. Clearly, she knows a thing or two about how to build an app that stands out. Needless to say, I’m so excited to talk to Lisa about how to actually turn an idea for an app into a reality, adapt the product based on user feedback, and so much more. So, without further ado… Welcome to WorkParty, Lisa • Join the party on social @workparty and stay in the know at workparty.com.

Visit RentTheRunway.com and use promo code PARTY for 30% off for a limited time.

Visit OralEssentials.com and use the code "party" to save 15% off your first order.

Produced by Dear Media

Join Us for 2027 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festival
Get 15% off your Create & Cultivate Festival Tickets with code WORKPARTY15

To follow along with Create & Cultivate:
https://www.instagram.com/createcultivate
www.createcultivate.com
To connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnson
To connect with Marina Middleton: https://www.instagram.com/marinaamiddleton

Most businesses don't make a profit in their first year of business. In fact, most new businesses need 18 to 24 months to reach profitability. And then there's the reality that 25% of new businesses fail in their first year, according to the Small Business Administration. Luckily for all our WorkParty listeners, I have Diana Lee—the co-founder and CEO of Constellation Agency, one of the fastest-growing SaaS companies in the U.S.—on today’s episode to talk all about how to build a business that turns a profit (and then some!). Her business, Constellation, is on track to double (yes, DOUBLE) its revenue from $20M to $45M this year and plans to continue expanding its work with retail companies, like Henry Rose (Michelle Pfeiffer’s clean fragrance line), Macy’s, and Bearaby. Not only that, but Constellation was named the #65th fastest-growing private company in the U.S. by Inc. Magazine, the #7 fastest-growing advertising/marketing company on the Inc. 5000 list, and the #10th Fastest-Growing Women-Led Company. Needless to say, I can’t wait to chat with this incredible entrepreneur all about how she’s scaled her business, put diversity and inclusion first, and doubled her revenue in 12 months (no big deal!)—all without taking on any outside funding. So, without further ado… Welcome to WorkParty, Diana! • Join the party on social @workparty and stay in-the-know at workparty.com.

Visit JustWorks.com to see how JustWorks can help your business

Visit RentTheRunway.com and use promo code PARTY for 30% off for a limited time.

Visit Arrae.com and use code 'workparty' at checkout for 10% off of one time purchases and 25% off firs month on subscription.

Produced by Dear Media

Join Us for 2027 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festival
Get 15% off your Create & Cultivate Festival Tickets with code WORKPARTY15

To follow along with Create & Cultivate:
https://www.instagram.com/createcultivate
www.createcultivate.com
To connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnson
To connect with Marina Middleton: https://www.instagram.com/marinaamiddleton