In this episode #3025, Eric Siu and Neil Patel highlight why audience influence matters more than follower counts, how market competition shapes strategy, and the pros and cons of performance-based deals. They also discuss the resurgence of SEO with AI, the falling costs of intelligence, and why strong execution ultimately wins, using Brex vs. Ramp as an example.

TIME-STAMPED SHOW NOTES

(00:00) The Value of Audience Influence

(02:52) Understanding Market Dynamics and Competition

(05:54) Performance-Based Deals: Pros and Cons

(08:46) The Evolution of SEO in the AI Era

(11:48) The Impact of Pricing on AI and Intelligence

(14:46) Execution Over Hype: The Case of Brex vs. Ramp

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For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

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NP Digital << Neil’s ad agency

X @neilpatel, @ericosiu

Instagram @neilpatel, @ericosiu

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