On today’s solo episode, I continue my 2024 Glow Up Series, focusing  on all things business. I give insight on my own experience starting Arrae and how it was a major hustle at the beginning stages. I discuss the process Nish and I went through when deciding to quit our previous jobs, our experience with fundraising and investors, and perfecting our pitch. I then go into answering your most asked questions and giving tangible tips on topics such as social strategy, product gifting, how to give a brand a personality and more. Tune in and enjoy! 

Books Mentioned in the Episode:

Made to Stick by Chip & Dan Heath, click HERE

Contagious by Jonah Beger, click HERE

How to Build a Story Brand by Rick Lapointe, click HERE

To connect with Siff on Tiktok, click HERE.

To connect with Siff on Instagram, click HERE.

To learn more about Arrae, click HERE.  

To check out Siff’s LTK, click HERE.

To check out Siff’s Amazon StoreFront, click HERE. 

This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.

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