It’s crazy to think that I’ve been solely responsible for marketing since I started my business in 2010. I’ve never had a marketing person on my team, never hired a contractor, and it’s always been me with the strategy. But that all changed in 2022 when I logged into LinkedIn for the first time in forever and saw a message from a fractional CMO. What’s a CMO? What does fractional CMO mean? What can a CMO do for my business that I can’t do myself as someone who has built a career as a marketing expert? This episode covers it all, plus, what we’re working on in our marketing strategy right now.<a href="https://www.facebook.com/groups/goaldiggerpodcast/">GOAL DIGGER FB COMMUNITY</a><a href="https://www.instagram.com/goaldiggerpodcast/">GOAL DIGGER INSTAGRAM</a><a href="http://jennakutcherblog.com/cmo">GOAL DIGGER SHOWNOTES</a>

It’s crazy to think that I’ve been solely responsible for marketing since I started my business in 2010. I’ve never had a marketing person on my team, never hired a contractor, and it’s always been me with the strategy. But that all changed in 2022 when I logged into LinkedIn for the first time in forever and saw a message from a fractional CMO. What’s a CMO? What does fractional CMO mean? What can a CMO do for my business that I can’t do myself as someone who has built a career as a marketing expert? This episode covers it all, plus, what we’re working on in our marketing strategy right now. GOAL DIGGER FB COMMUNITY GOAL DIGGER INSTAGRAM GOAL DIGGER SHOWNOTES

It’s crazy to think that I’ve been solely responsible for marketing since I started my business in 2010. I’ve never had a marketing person on my team, never hired a contractor, and it’s always been me with the strategy. But that all changed in 2022 when I logged into LinkedIn for the first time in forever and saw a message from a fractional CMO.&nbsp;What’s a CMO? What does fractional CMO mean? What can a CMO do for my business that I can’t do myself as someone who has built a career as a marketing expert? This episode covers it all, plus, what we’re working on in our marketing strategy right now.<a href="https://www.facebook.com/groups/goaldiggerpodcast/" rel="noopener noreferrer">GOAL DIGGER FB COMMUNITY</a><a href="https://www.instagram.com/goaldiggerpodcast/" rel="noopener noreferrer">GOAL DIGGER INSTAGRAM</a><a href="http://jennakutcherblog.com/cmo" rel="noopener noreferrer">GOAL DIGGER SHOWNOTES</a>

632: I Hired a CMO, Here's Why

You didn’t start your business to be a full-time content creator. You started it to help people, earn consistent income, and finally have the freedom you dreamed of.
The Goal Digger Podcast is your go-to show for clear marketing strategies, proven systems, and honest conversations that help you grow your business in a way that feels good and actually works. Hosted by Jenna Kutcher, New York Times bestselling author of How Are You, Really? and the self-made entrepreneur behind a seven-figure brand, this podcast is where you come to stop winging it and start making real progress.
If you have ever asked yourself how do I grow my business online without burning out, what do I even post on social media that truly connects with people, can Pinterest or podcasting really grow my audience while I sleep, how do I build an email list from scratch without the tech headaches, is it actually possible to make money with a small audience, what should I offer and how do I launch it without second-guessing everything, or am I too late to start over or scale up, this show is your answer.
Every episode blends practical, proven strategies with the mindset shifts you need to break through imposter syndrome, release overwhelm, and clarify your next steps. Past guests include powerhouse names like Amy Porterfield, Mel Robbins, Marie Forleo, Ed Mylett, and Jasmine Star.
With over 110 million downloads, The Goal Digger Podcast has helped thousands of women get strategic with their time, grow brands that feel aligned and profitable, launch offers with confidence, create content that works even while they rest, and replace running on empty with systems that actually support their life.
You do not have endless hours to figure it out. This podcast gets straight to what works. It is where clarity meets action, where practical tips meet personal truth, and where you finally start to feel like you are on the right track.
Subscribe now and join the movement of women building life-first businesses that give more than they take. Visit goaldiggerpodcast.com for show notes, tools, and bonus resources. And if this show helps you, leave a review so more women can find it and feel less alone.

Business

Marketing

You didn’t start your business to be a full-time content creator. You started it to help people, earn consistent income, and finally have the freedom you dreamed of. The Goal Digger Podcast is your go-to show for clear marketing strategies, proven systems, and honest conversations that help you grow your business in a way that feels good and actually works. Hosted by Jenna Kutcher, New York Times bestselling author of How Are You, Really? and the self-made entrepreneur behind a seven-figure brand, this podcast is where you come to stop winging it and start making real progress. If you have ever asked yourself how do I grow my business online without burning out, what do I even post on social media that truly connects with people, can Pinterest or podcasting really grow my audience while I sleep, how do I build an email list from scratch without the tech headaches, is it actually possible to make money with a small audience, what should I offer and how do I launch it without second-guessing everything, or am I too late to start over or scale up, this show is your answer. Every episode blends practical, proven strategies with the mindset shifts you need to break through imposter syndrome, release overwhelm, and clarify your next steps. Past guests include powerhouse names like Amy Porterfield, Mel Robbins, Marie Forleo, Ed Mylett, and Jasmine Star. With over 110 million downloads, The Goal Digger Podcast has helped thousands of women get strategic with their time, grow brands that feel aligned and profitable, launch offers with confidence, create content that works even while they rest, and replace running on empty with systems that actually support their life. You do not have endless hours to figure it out. This podcast gets straight to what works. It is where clarity meets action, where practical tips meet personal truth, and where you finally start to feel like you are on the right track. Subscribe now and join the movement of women building life-first businesses that give more than they take. Visit goaldiggerpodcast.com for show notes, tools, and bonus resources. And if this show helps you, leave a review so more women can find it and feel less alone.

Share 632: I Hired a CMO, Here's Why

Sign up to save your podcasts

632: I Hired a CMO, Here's Why

632: I Hired a CMO, Here's Why

More shows like The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

Progress Mode with Brendon Burchard

Earn Your Happy

Build Your Tribe | Grow Your Business with Social Media

The Amy Porterfield Show

The Side Hustle Show

The Mind Your Business Podcast

The School of Greatness

Negotiate Anything

Love, Happiness and Success with Dr. Lisa Marie Bobby

Marketing School - Digital Marketing and Online Marketing Tips

The Cathy Heller Podcast with Cathy Heller: Making Manifestation Make Sense

The Marie Forleo Podcast

The Rachel Hollis Podcast

This Naked Mind Podcast

The Russell Brunson Show

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

Negotiate Your Best Life Podcast with Rebecca Zung

Elevate with Robert Glazer

Powerhouse Women

Creating Confidence with Heather Monahan

The Jasmine Star Show

The Anxious Achiever

The Trent Shelton Podcast

The Greatness Machine

Dear Gabby

The Mel Robbins Podcast

The Jamie Kern Lima Show

Good Content with Shannon McKinstrie

Leap Academy with Ilana Golan

The Dr. Leaf Show

MSTR Today: Daily insights of Michael Saylor and Strategy (MicroStrategy)