Negotiate Anything

Ben Guttmann: Why Clear Messages Win and How to Design Them


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In this episode of "Negotiate Anything," host Kwame Christian invites guest Ben Guttmann to delve into the importance of simplicity in effective communication. Ben shares his journey from running a marketing agency to writing his first book, "Simply Put: Why Clear Messages Win and How to Design Them." They discuss the challenge of keeping messages simple and its significant impact on various aspects of life, from professional settings to personal conversations. Tune in to discover why simplicity requires confidence and bravery, and how clear communication can pave the way for successful negotiations.


What You'll Hear:
  • The journey of Ben Guttmann from agency owner to published author.
  • The psychological reasons behind our tendency to complicate messages.
  • Practical advice on designing simple, effective communication.



  • Connect with Ben Guttmann


    Follow Ben Guttmann on LinkedIn


    Buy the Book - Simply Put: Why Clear Messages Win―and How to Design Them by Ben Guttmann -  

    https://www.benguttmann.com/simply-put-book




    Contact ANI

    Request A Customized Workshop For Your Company

    Follow Kwame Christian on LinkedIn

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      Negotiate AnythingBy Kwame Christian Esq., M.A.

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