October 03, 2025

Bonus! Dissecting Timeline's Very Un-Biotech-Like Rebrand, Why “Longevity Science” is Here to Stay and What Exactly Is Mitochondrial Health?

37 minutes

This uninterrupted episode is brought to you in partnership with our friends at Timeline. Meet Timeline Chief Brand Officer Jaimee Holmes, whose resume reads like a wish list of dream gigs, with prior roles at Benefit, Ole Henriksen, Too Faced, Marc Jacobs Beauty and Goop.

Today, Jaimee tells us everything there is to know about the Swiss biotech company she’s proud to lead into the next era in longevity science. Plus, we spill the tea on beauty rebrand hits and misses, including how to know when it’s time for a refresh from the Master of the Rebrand herself.

You’ll learn about:

Now backed by L'Oréal's Bold Ventures, why Timeline is poised to become the next big thing in longevity skincare
Everything to know about the Swiss biotech company’s breakthrough ingredient, Mitopure – powered by Urolithin A and 56 patents – and how it aims to target cellular aging from the inside and out
Insider insights on biotech beauty pricing, marketing truths and where the future of the industry is headed
Plus, industry hot takes! The CBO offers her opinion on which brands are tops in her books and what it takes for a brand to master its own longevity
Pssst! Look out for Timeline’s first ever, immersive pop-up “Longevity Lab” in SoHo this month

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For any products or links mentioned in this episode, check out our website: https://breakingbeautypodcast.com/episode-recaps/

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PROMO CODES: When you support our sponsors, you support the creation of Breaking Beauty Podcast!

Timeline:

If you’re curious about Timeline, we have a very special promo code just for our audience. Visit timeline.com/breaking and use the code BREAKING at checkout to get 20% off your entire order.

Shop everything mentioned in this episode here:

TIMELINE | Mitopure Softgels

TIMELINE | Mito-Biotic Eye Cream

TIMELINE | Mito-Biotic Dewy Cream

TIMELINE | Mito-Biotic Barrier Cream

TIMELINE | Mito-Biotic Gentle Cleanser

TIMELINE | Mito-Biotic Firming Serum

TIMELINE | Mito-Biotic Resurfacing Exfoliator

*Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.*

Hosts: Carlene Higgins and Jill Dunn

Theme song, used with permission: Cherry Bomb by Saya 

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By Dear Media, Jill Dunn and Carlene Higgins

4.7

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