The STR Sisterhood

Building a Seamless Tech Ecosystem for Growth with Margot Schmorak


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The right tech stack could give you back your time, your freedom, and the space to focus on what truly lights you up in your business.

In this episode, I sit down with Margot Schmorak, CEO and co-founder of Hostfully, to explore how the right property management software can transform your short-term rental business. Margot isn’t just another tech executive—she’s a visionary leader who believes technology should simplify your operations, elevate your guest experience, and help you reclaim your time.

We dive into what really matters when choosing tools for your rental business—from selecting a property management system that scales with you, to optimizing your workflows, to building a cohesive tech foundation that supports both growth and balance.

Margot also shares her journey from big tech to entrepreneurship, her philosophy on human-centered technology, and how she leads a company rooted in joy, purpose, and personal growth. Beyond business, she opens up about finding harmony as a CEO, mom, and lifelong learner.

This episode is a must-listen for hosts and entrepreneurs ready to use technology intentionally. Margot’s insights will inspire you to design a business that runs efficiently, aligns with your values, and gives you the freedom to focus on what matters most.

HIGHLIGHTS AND KEY POINTS:


[00:58] A short introduction about our guest Margot Schmorak and shares her vision for building Hostfully around human connection, real-world impact, and a culture that uplifts people

[04:07] Margot highlights how hiring for passion and fostering authenticity are key to building a thriving, people-centered culture

[07:15] Margot breaks down the essentials of building a strong tech stack that drives bookings, streamlines operations, and supports long-term business growth

[11:14] Margot emphasizes the importance of starting with the right property management software and choosing tools that can scale with your business through integrations 

[14:22] How to shop smart for property management software and the importance of spotting red flags in emerging technology

[19:39] Margot’s insights on using AI to elevate customer experience, strengthen team efficiency, and personalize communication at Hostfully

[22:35] Margot’s perspective on overcoming “Shiny Object Syndrome” to build a focused, intentional tech strategy 

[24:30] The importance of aligning technology and planning with clear goals to set up a strong start for the new year

[28:06] Margot’s perspective on revisiting annual plans and adapting to change while staying confident in the industry’s long-term growth 

[29:39] Margot’s outlook on the next big shifts shaping the short-term rental industry from AI innovation to a new era of professionalism 

[32:15] Margot’s reflections on rediscovering joy, grace, and the freedom to be imperfect outside of work

[37:55] Margot’s journey toward embracing joy, self-compassion, and the simple art of celebrating life’s small wins

[42:51] The lightning round 


Golden Nuggets:


  • “One of the most important things is to make sure that you're hiring people into jobs that they're really excited about.”
  • “When you're selecting tech, it's really critical to not only know where your business is today, but where you want to be in the future.”
  • “Find something that does grow with you, but also is, like, suitable for your needs.”
  • “Having a partner and a team around you that is going to give you support and grace when you need it is really important.”
  • "We have to celebrate the small stuff because those small things, when left unattended to, that’s when joy starts to head out of our lives."


Let’s Connect:


Website: https://www.hostfully.com/

Email: [email protected]


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The STR SisterhoodBy Stacey St. John

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