The STR Sisterhood

Challenges, Growth, & Triumphs: Learn from Marketing Whizz Carla Chicharro


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Get ready to dive into the deep end with our latest episode featuring the marketing whizz, Carla Chicharro from Lodgify! 


From humble beginnings to becoming a marketing master, Carla's journey is a rollercoaster ride of resilience and adaptability. Ever felt swamped and overwhelmed? Carla’s been there. But instead of sinking, she soared, transforming challenges into triumphs. 


She's opening up about the game-changer moments that turbocharged her career, from beating the early struggles to leading a super productive team. Join us on this enlightening journey of professional growth! 


So, what are you waiting for? Tune in now for actionable strategies and unleash your true potential! 


Oh, and don’t forget to take advantage of the AMAZING $150 special offer Turno is offering to you as a listener! Check it out here: https://bit.ly/sisterhoodturno


HIGHLIGHTS AND KEY POINTS:


[02:15] Getting to know our guest Carla Chicharro, the head of Marketing at Lodgify

[05:09] A short history of Carla’s professional journey

[08:35] Carla’s content creation strategies and the challenges she faced

[14:31] Carla’s shift from overwhelm to embracing challenges for success

[19:42] How Carla progressed from aspiring team leader to managing a growing team

[22:23] Why implementing feedback sessions are crucial for continuous improvement

[27:48] How Carla empowers her team to be creating and innovative

[30:18] The power of regular brainstorming sessions and casual meetings

[35:49] Carla shares about her comedy podcast and foodie Instagram

[38:05] Carla’s tips on hiring the right person to fit your team

[41:04] The lightning round


Golden Nuggets:


  • “Because we were so focused on getting things done, we forgot about the part that we're all humans here.”
  • “I think it is so incredibly important to not only stay focused on, as you mentioned, doing great work, but also making sure that we keep our people first.”
  • “Be sure you have dedicated time to not only share feedback with that team member about what's going well, and maybe what some opportunities might be for improvement, but ask those same questions, receive that feedback, because that helps us all become stronger entrepreneurs and leaders at the same time.”
  • “It's really important that we have a vision, obviously, for what we want for our futures.”
  • “Trust your gut, and believe in yourself. Those two things are very important.”
  • “We cannot measure our success by someone else's ruler…someone may have different goals and dreams than you have.”

  • Let’s Connect:


    LinkedIn: Carla Chicharro https://www.linkedin.com/in/cchich/


    Website Link:

    • The STR Success Accelerator - https://staceystjohn.com/

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    The STR SisterhoodBy Stacey St. John

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