In this powerful episode of Negotiate Anything, host Kwame Christian dives deep into a conversation with Doug Ulman, the CEO of Pelotonia, a nonprofit dedicated to raising funds for cancer research. Doug shares his insights on the vital role community plays in achieving ambitious goals, drawing from his personal journey with cancer and the success of Pelotonia in raising nearly $22 million. He discusses the importance of setting lofty aspirations, grassroots community building, and the shared sacrifice required to foster lasting social movements. This episode is a must-listen for anyone interested in negotiation, leadership, and the transformative power of community.

**What Will Be Covered:**

- The significance of community in achieving common goals and combating feelings of isolation.

- The importance of setting ambitious goals and being audacious in the pursuit of them.

- The challenges and rewards of grassroots community building and motivating long-term commitment

Follow Doug Ulman on LinkedIn

Pelotonia LinkedIn page

Pelotonia website

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