Today we sit down with Co-Founder of Inaka Power, Shawley Coker and learn about the amazing journey of bringing street culture into fitness apparel. From being almost down to his last dollar, Shawley tells the story of the rise of the brand and how they dominated the category with a bold leap into shorts which changed their business forever.

We also discuss his love of NFT projects and the mistakes he has made along the way as a business owner.

Watch this episode and subscribe on @Don't Be Sour

Follow Shawley on YouTube @Shawley Coker Check out Inaka and the products they offer - http://www.inakapower.com

Follow Maxx on IG https://www.instagram.com/maxxchewning Follow Maxx on YouTube @Maxx Chewning ​