How can you leverage LinkedIn to generate leads and grow your business? LinkedIn has more than 135 million active users every day, so chances are, your ideal client is logged into LinkedIn right now. In this episode of The Goal Digger Podcast, Hala unpacks her top tips for LinkedIn marketing, like how we can make our content skimmable, what keywords we should use in our posts, and why we should prioritize engaging, educational content. 

Jenna Kutcher is an expert on online marketing, the host of the successful podcast The Goal Digger, and the author of the recent book, How Are You, Really? Jenna believes that we crave lives of fulfillment, not just advancement, and we can achieve that by investing in ourselves and in our dreams.

In this episode, Hala and Jenna will discuss:

- How Hala landed big guests on YAP as a new podcaster

- Step 1 of building a strong LinkedIn following

- The best types of content to post on LinkedIn

- How to create skimmable content

- The formula for engaging and educational posts

- What keywords should you use in your posts?

- Ways to be more likable and approachable in the DMs

- Building a personal brand on LinkedIn

- And other topics… 

Jenna Kutcher is a small-town Minnesota girl obsessed with all things marketing who turned a $300 Craigslist camera into a seven-figure empire. At 23, she took a chance and left her corporate job to pursue full-time entrepreneurship, starting with a wedding photography business and branching out into online marketing advice. Jenna now works with creative entrepreneurs on how to build profitable, sustainable, and authentic businesses, and is a successful social media influencer. She is best known as the presenter of the podcast The Goal Digger for aspiring entrepreneurs and is the bestselling author of How Are You, Really? (2022).

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Resources Mentioned:

Jenna’s Website: https://jennakutcher.com/

Jenna’s LinkedIn: https://www.linkedin.com/in/jennakutcher/

Jenna’s Twitter: https://twitter.com/jennakutcher

Jenna’s Instagram: https://www.instagram.com/jennakutcher/

Jenna’s Facebook: https://www.facebook.com/jenna.kutcher/

The Goal Digger Podcast: https://podcasts.apple.com/us/podcast/the-goal-digger-podcast/id1178704872

Jenna’s book How Are You, Really?: Living Your Truth One Answer at a Time: https://www.amazon.com/gp/product/B09G6SVK5V/

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