Have you ever referred to yourself as a perfectionist? Have you ever felt like perfectionism holds you back from expressing yourself creatively? I know I can relate to both.

The truth is, creativity is not a gift that only a select few have. It's a skill we can all cultivate. And the outcome of creative expression isn’t where the magic is – it’s the act of being creative itself. That’s because creativity is a vital part of health and well-being that isn’t talked about nearly enough. According to research, healthy creative expression is linked to better mental and physical well-being outcomes including higher levels of optimism and improved immune response. But for perfectionists, it can be hard to let go and let ourselves be students.

Our guest today is AJ Clarke, and our conversation is so special. AJ is a creative marketing agency owner, wife, and creative director behind Soul Rehab. She’s had an eye-opening journey learning how to release feelings of perfectionism and the pressure to over-achieve to pursue a creative career.

In addition to her work as a marketer, she realized that the “self-love” space was full of well-intentioned but surface-level endeavors that didn’t tell you how to overcome, but that just told you that you should. Soul Rehab is birthed from the most vulnerable of spaces – the fiery place of healing.

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