Growing up with dyslexia and ADHD, Rosanna Pansino struggled to find her career path. After being fired from every job, she found her calling on YouTube, combining her love for baking with nerdy pop culture. Despite financial struggles, she invested her life savings into building her channel, Nerdy Nummies, which quickly became a sensation. With over 14 million subscribers, bestselling cookbooks, and her own product line, Rosanna turned content creation into a thriving business. In this episode, Rosanna joins Ilana to share how she sustains a long-lasting digital career, navigates platform algorithms, and diversifies her entrepreneurial ventures.

Rosanna Pansino is a YouTuber, actress, author, entrepreneur, and baker, best known for her channel Nerdy Nummies, where she creates visually stunning baked goods inspired by pop culture.

In this episode, Ilana and Rosanna will discuss:

(00:00) Introduction 

(02:24) Growing up with Dyslexia and ADHD

(05:07) Discovering a Passion for Baking

(06:51) Lessons from Random Jobs and Failure

(10:13) Transitioning from Acting Career to Nerdy Nummies

(14:09) Investing Her Savings in YouTube Growth

(17:04) How Getting Fired Sparked YouTube Success

(25:44) Grief and Mentorship from Susan Wojcicki

(31:40) Expanding Beyond YouTube

(34:03) Sustaining a Long-Term Digital Career

(36:52) Adapting Content to Platform Algorithms

(41:24) Balancing Family and Business Partnerships

(47:03) How Your Inner Circle Drives Success

Rosanna Pansino is a YouTuber, actress, author, entrepreneur, and baker, best known for her channel Nerdy Nummies, where she creates visually stunning baked goods inspired by pop culture. With over 14 million subscribers, she has become one of the most influential figures in the baking and YouTube communities. Rosanna is the author of two cookbooks, The Nerdy Nummies Cookbook and Baking All Year Round, and hosted the HBO Max series Baketopia.

Connect with Rosanna:

Rosanna’s Website: rosannapansino.com 

Rosanna’s YouTube: youtube.com/@RosannaPansino 

Resources Mentioned:

Star Trek: Phoenix - Cloak & Dagger Part I: https://www.imdb.com/title/tt1704271/ 

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