On today's episode of Online Store Success, I chat with Louise Carter, the owner of Baby Luno, who shares her incredible journey of building a multi-six-figure business with a single hero product.

Louise began by reselling other brands’ baby products but found her true success by developing her own Nordic Foot Muff Pram Liners. Inspired by her Swedish background and driven by her own experiences as a mum, Louise created a uniquely designed foot muff suited to Australian climates.

Louise credits her success to a combination of her background in online marketing and the support she received from my eCommerce Academy (thank you, Louise!).

Her favourite part of running her business is developing new designs and seeing her products out in the wild. Louise advises aspiring entrepreneurs to keep innovating and leveraging online marketing strategies.

Want my help scaling your sales with the power of Facebook ads? Check out my Mastermind program, which is currently open for enrolment. 

Don't forget to leave me a review and rating on Apple Podcasts or Shopify.  It would mean the world to me!

Links:

Apply for the Mastermind program:  https://courses.jodieminto.com/mastermind

 Visit the full podcast page here: https://jodieminto.com/podcast/

Visit my full website: https://jodieminto.com/

Let’s connect on Instagram: https://www.instagram.com/iamjodieminto/ 

Feeling overwhelmed with your Facebook ads for your eCommerce store?

Meta (Facebook and Instagram) advertising is one of the quickest ways to scale your traffic and sales for your online fashion or lifestyle store around, but they require dedication and constant re-learning. 

Today, I'm going to unpack the five biggest Facebook ad mistakes I see e-commerce business owners make over and over again, and I'll guide you on how to avoid them.

From unrealistic expectations to outdated strategies, I’ve got tips and insights that will prevent common pitfalls and enhance your ad performance and profitability.

Whether you're a seasoned advertiser or just starting out, this episode promises to provide valuable lessons to help you get the most out of your Facebook ad campaigns.

Let's dive in!

Want my help scaling your sales with the power of Facebook ads? Check out my Mastermind program, which is currently open for enrolment. 

Don't forget to leave me a review and rating on Apple Podcasts or Shopify.  It would mean the world to me!

Links:

Apply for the Mastermind program:  Mastermind program,

Visit the full podcast page here: https://jodieminto.com/podcast/

Visit my full website: https://jodieminto.com/

Let’s connect on Instagram: https://www.instagram.com/iamjodieminto/ 

Is your marketing messaging not quite hitting the mark? Are you finding it increasingly difficult to have your e-commerce store and products stand out from the crowd? If so, this episode is for you.

Tune in and discover how you can refine your marketing messaging so that selling your products online becomes easier, and when potential customers come across you, they immediately know that your brand is for them.

In this episode, I share 3 helpful tips to refine your marketing messaging so you can scale your online sales for your e-commerce fashion or lifestyle brand.

And remember, if you like what you hear, I'd be so grateful if you could leave me a review and rating on Spotify or Apple Podcasts. Your reviews make my day and help others find my podcast, too.

Enjoy.

Links:

Put your name on the waitlist for the next round of Online Store Success: https://courses.jodieminto.com/online-store-success

Visit the full podcast page here: https://jodieminto.com/podcast/

Visit my full website: https://jodieminto.com/

Let’s connect on Instagram: https://www.instagram.com/iamjodieminto/

A helpful link on how to craft your USP:

https://www.shopify.com/au/blog/unique-selling-proposition

On this episode of the Online Store Success podcast, I have a delightful conversation with Michelle from Outsourcing Crew, sharing her journey from Manila to becoming a pivotal figure in the virtual assistant (VA) industry.

Michelle discusses her experiences working across different countries and how this shaped her business acumen in the outsourcing industry. She talks about starting her agency as a side hustle and eventually transitioning to full-time during the COVID-19 pandemic when she was stuck in the Philippines.

Michelle shares with us how to get started with a VA and the first three tasks you should outsource. 

Follow Michelle and her team here:

Instagram: www.instagram.com/outsourcingcrew/

Facebook: www.facebook.com/theoutsourcingcrew

Website: www.outsourcingcrew.com

Visit the full podcast episode page here: jodieminto.com/podcast

Visit my full website here: jodieminto.com

On this episode of Online Store Success, we're joined by Egidia of GiGi and Co to talk about her transition from a passion for fashion to an online business success story.

Egidia recounts her early challenges and her strategic move to Shopify, which facilitated her brand's growth amidst the evolving retail landscape. She also shares the pros and cons of selling other brands and the excitement behind launching her own label, "GiGi.

Balancing work with family is a major theme, revealing the realities of entrepreneurial life. On the unfavored aspects of business ownership, particularly in digital marketing, yet Egidia emphasizes the value of mentorship and coaching in overcoming these hurdles.

Follow Egidia's elegant and everyday fashion journey at Gigi and Co here:

Instagram

Facebook

Website

Visit the full podcast episode page here

Visit my full website here

Learn about the program Egidia did with me here. Online Store Success

On today's episode of Online Store Success, I chat with Rosie, the owner of The Happy Folk, who shares her success story selling on Etsy.

She started by making her own body scrubs and candles and eventually expanded to gift boxes. Rosie found success on Etsy, primarily selling to customers in Australia.

She credits her success to her creativity and the support she received in my Online Store Success course (thank you, Rosie!)

Rosie's favourite part of running her business is making candles and putting together gift boxes. She advises aspiring entrepreneurs to keep trying and be patient.

Follow Rosie at The Happy Folk here:

Etsy store 

Website

Instagram 

Visit the full podcast episode page here: 

Visit my full website here:

Learn about the program Rosie did with me here. Online Store Success

Are you ready to step up your business game and take a walk in the shoes of a true industry innovator?

This week I chat with a long term Mastermind client of mine Jane Robertson, the founder of Millwoods Shoes, and uncover the strides and struggles of building a successful e-commerce brand, while juggling droughts, farm life, young children and huge business pivots.

This conversation doesn't just skim the surface but dives deep into what it really takes to grow a million-dollar brand, the mechanics of managing an online store, and how to make pivotal decisions that could make or break a business.

Tune in; this episode is not to be missed.

Follow Millwoods Shoes here https://www.instagram.com/millwoods/

Take a look at the new collection of beautiful women's shoes here: https://millwoods.com.au/

Find out more about my Mastermind here: https://jodieminto.com/vip-mastermind

And find out more about my other programs here: https://jodieminto.com/work-with-me

Today on Online Store Success, I'm interviewing the beautiful Danielle Millar from The Glow Know.

Danielle's business model is not one I encounter very often. It is a clever hybrid of a direct-selling business and her own brand, incorporating online and face-to-face events and services.  

In Danielle's words, "Most people don’t really know much about the direct selling/MLM industry. This kind of conversation usually gets brushed off by comments like ‘that doesn’t really work’, or ‘so and so tried that and got nowhere’." and today we unpack how Danielle has carved out a successful business for herself in a difficult and controversial industry. 

Tune in to listen to Danielle's story. 

About Danielle:

Danielle has influenced thousands of women and turned over/generated millions of dollars through her Nutrimetics business, which she started nearly 15 years ago with almost $0 outlay. Central Coast Mum of 2 not online runs a successful nutrimetics business here in Australia, she does most of it online, using free organic strategies and now teaches others women to do the same.

https://theglowknow.com.au/

https://www.instagram.com/theglowknow/

https://www.facebook.com/theglowknow

Links: 

View the full podcast page here:

Find out about my courses here:

Connect with me on Instagram here. 

Today, I'm hitting you with a really tough question. 

Is it possible you are focusing on the wrong thing in your business right now? And when I say the wrong thing, maybe you don't even realize it's the wrong thing. Maybe you have gone all in on this one particular area, and you're spending all of your time and efforts there, but it's not the thing that actually brings in the sales in your business. 

In today's episode I'm going to share with you some of those things that are nice to have but don't necessarily result in sales. And after all, as an online store owner, it's all about sales.

Stick with me as I unpack this some more and figure out whether or not you are perhaps focusing on the wrong things in your business right now.

Online Store Success is open for enrolment!

Launched your online store, but is it crickets? Little traffic and even fewer sales?

Wondering if your online store is ever going to work?

Feeling like you are throwing good money after bad to grow your online store?

Wondering where all the customers are in your online store?

Go from clueless to confident with my step-by-step, easy, intimate e-commerce coaching program.

Take a look at Online Store Success - a 12-week, step-by-step guide to building and scaling your online store - minus the overwhelm.

www.onilnestoresuccess.com

Join my free upcoming training webinar, The 5 Big mistakes people make when they launch their online store (and how to avoid them). Register your place here: 

See my full website here: 

Let's connect on Instagram here:

See you next week!

When I started my very first online store, I only had one customer:

My mum. 

(I was SO embarrassed. I had spent thousands on inventory and marketing... all down the drain!)

Then I went back to the drawing board and launched iland co. — which became a 7-figure business.

Why did iland co. succeed? Because I got really, really good at 6 things, tune in and hear what they are.

Interested in joining Online Store Success? 

Join the waitlist / next round here.  

www.onlinestoresuccess.com

Enrolment opens up on 15th March (and we start on 2nd of April just after easter). 

Online Store Success is my signature, 12-week group coaching program for Online Store business owners looking to launch or scale their sales to $100k a year. 

Online Store Success provides a proven roadmap to triple your traffic and skyrocket your sales, whether you are about to launch your online store, or have been in the game for many years but not making the sales you need.

Who is it for?

Wan tot Join the free training happening from 12th March here:

FREE 6-Figure Secrets Training Series

Learn how to crack the code of eCommerce success and scale your online store to $100K and beyond.

Register your free place here: 

In this power-packed, 4 x part workshop series, you will learn:⁠
⁠
1️⃣ Why your products (or prices) aren’t the problem (and what you need to focus on instead).⁠
⁠
2️⃣ The REAL problem stopping you from scaling your sales⁠
⁠
3️⃣ 3 x ways to make more sales in the next 7 days⁠
⁠
4️⃣ Learn the 6-figure secrets to scaling your online store to 6-figures and beyond (plus steal the exact roadmap I used to build my 7-figure online store).⁠

Links: 

View the full podcast page here:

Find out about my courses here:

Connect with me on Instagram here. 
⁠
See you next week!