Hello and welcome to this episode of Online Store Success with me, Jodie Minto.

Today, I will discuss the five most common mistakes I see when people use Facebook and Instagram ads for their e-commerce businesses. 

I'm all for scaling your traffic and sales to your online store through the power of paid ads... BUT... you need to make sure you have the overall strategy set, understand which buttons and options to select, and how to measure your results.

Managing your own paid ads is so doable now with so much AI and automation in the mix, but there is still definitely an art and science to it.

Tune into today's episode to learn the 5 x most common e-commerce Facebook ad mistakes AND how to avoid them.

Want to learn even more about running paid Meta ads for your online store?

Join One Ad Wonder!

Get access to 3 workshops dedicated to teaching you how to bring in your next 10 sales using the simplest Facebook ad campaign. 

Links:

Apply for the Mastermind program: (Have me inside your Facebook ads account!)

Visit the full podcast page here: https://jodieminto.com/podcast/

Visit my full website: https://jodieminto.com/

Let’s connect on Instagram: https://www.instagram.com/iamjodieminto/ 

Feeling overwhelmed with your Facebook ads for your e-commerce store?

With Facebook's latest changes, keeping your ad campaigns running smoothly and effectively is more challenging than ever. In this episode of Online Store Success, I’m diving into the essential updates you need to know about the new Facebook ad rules effective July 2024.

I’ll touch on:

This episode provides practical tips and insights to help you stay ahead of the curve and make the most out of your Facebook ad campaigns, whether you're a seasoned advertiser or just starting out.

Plus, I'm excited to share the launch of the One Ad Wonder DIY Self-Paced Mini-Course! Find out how you can get your next 10x e-commerce sales with the simplest, fastest, one-hour setup Facebook ad on the internet. Perfect for mastering the basics of creating a highly effective ad for your online store.

Tune in now to stay informed and optimise your ad performance!

Want my help scaling your sales with the power of Facebook ads? Check out the One Ad Wonder DIY Self-Paced Mini-Course, now open for enrollment.

Don't forget to leave me a review and rating on Apple Podcasts or Spotify. It would mean the world to me!

Links:

Apply for the Mastermind program: https://courses.jodieminto.com/mastermind

Visit the full podcast page here: https://jodieminto.com/podcast/

Visit my full website: https://jodieminto.com/

Let’s connect on Instagram: https://www.instagram.com/iamjodieminto/ 

On today's episode, I chat with Jodie Johnson, the owner of Max and Blu, who shares her journey from the homeware industry to running a successful dog grooming and accessories business.

Jodie Johnson transitioned into dog grooming after the financial crisis, eventually launching Max and Blu, known for its high-end, vegan leather dog collars and accessories. She maintains a computer-based business model, handling operations from her home.

Jodie discusses the challenges of managing orders, diving into manufacturing and sourcing in China, and the importance of understanding the production process. She highlights her marketing strategies using social media, Etsy, and Facebook ads. The conversation also touches on the value of brand ambassadors and the importance of setting boundaries for a better work-life balance.

Her advice to new entrepreneurs? Budget more than expected and invest in education early on.

Ready to scale your existing store to multiple six or seven figures? Applications for my VIP Mastermind program are still currently open. Apply in the program: https://courses.jodieminto.com/mastermind

Don't forget to leave me a review and rating on Apple Podcasts or Spotify. It would mean the world to me!

Links:

Shop Max & Blu here.

Follow Max & Blu on Instagram here.

Find out about my 6-month Mastermind program here

Visit the full podcast page here: 

Visit my full website:

Let’s connect on Instagram: 

Lots of people ask me 'how do I get started' and 'what would you do differently' in an e-commerce fashion business and today, I'm sharing with you exactly what that is!  In fact, there are 25 things I'd do differently if I were to start an online fashion business today in 2024. Tune in to hear what they are!

Want my help scaling your sales and transforming your e-commerce dreams into reality? Check out my programs here based on where you are in you e-commerce journey.

Looking to launch or scale your store to $100k per year? Put your name on the waitlist of Online Store Success. 

Ready to scale your existing store to multiple six or seven figures? Apply for my Mastermind program today (applications are currently open). Find out more about the program here. Don't forget to leave me a review and rating on Apple Podcasts or Spotify. It would mean the world to me!

Links:

Apply for the Mastermind program: https://courses.jodieminto.com/mastermind

Visit the full podcast page here: https://jodieminto.com/podcast/

Visit my full website: https://jodieminto.com/

Let’s connect on Instagram: https://www.instagram.com/iamjodieminto/

 On today's episode of Online Store Success, I dive into the latest strategies that are proving successful in fashion e-commerce despite challenging economic conditions.

I shared what's working for my mastermind clients who are hitting six-figure months and smashing their sales goals and explore key tactics like diving deep into data to pinpoint what's working, simplifying your approach by focusing only on bestsellers, and amplifying those successful tactics for maximum impact.

Whether it's breaking down Shopify reports, identifying hero products, or optimising Facebook ad campaigns, this episode provides actionable tips you can apply to your own fashion e-commerce business.

If you're ready to join the journey of building a 7-figure fashion brand and unlock its full potential, check out my upcoming FREE masterclass designed to help you scale from six to seven figures. Click here to save your seat.

Don't forget to leave me a review and rating on Apple Podcasts or Spotify.  It would mean the world to me!

Links:

Apply for the Mastermind program: https://courses.jodieminto.com/mastermind

Visit the full podcast page here: https://jodieminto.com/podcast/

Visit my full website: https://jodieminto.com/

Let’s connect on Instagram: https://www.instagram.com/iamjodieminto/

I'm thrilled to share insights from my recent guest appearance on Sagar's podcast, Tweaking Tips for Shopify. In this episode, we delved into the journey of building a 7-figure fashion brand, drawing from my own experiences and lessons learned along the way.

During our conversation, we highlighted the pivotal moments and strategies that contributed to the growth and success of my fashion brand. From navigating the challenges of starting as a solo entrepreneur to scaling up into a thriving business, we discussed practical tips and actionable advice for fellow fashion entrepreneurs.

If you're passionate about fashion and eager to scale your brand, this episode is packed with valuable insights. We emphasised the importance of stepping into a leadership role as your business evolves, from being hands-on with every aspect to empowering your team and focusing on strategic growth.

Exciting news awaits! If you're eager to elevate your fashion brand and unlock new levels of success, I have something special just for you. Introducing the 7 Figure Scale Collective mastermind program, designed specifically for fashion entrepreneurs aiming to reach seven-figure milestones.

Join me on a transformative six-month journey where I'll personally guide you through my proven framework, the Lifestyle eCommerce Method. You'll receive personalised coaching, participate in group sessions, and gain access to a supportive community of like-minded individuals. Plus, you'll enjoy exclusive benefits such as access to all my online courses and VIP retreats, including an upcoming retreat in the picturesque Gold Coast, Queensland, scheduled for September!

If you're ready to join the journey of building a 7-figure fashion brand and unlock its full potential, I invite you to apply now. Visit the link in the description for more information, testimonials from past members, and to submit your application today.

Don't forget to leave me a review and rating on Apple Podcasts or Spotify.  It would mean the world to me!

Links:

Apply for the Mastermind program: https://courses.jodieminto.com/mastermind

Visit the full podcast page here: https://jodieminto.com/podcast/

Visit my full website: https://jodieminto.com/

Let’s connect on Instagram: https://www.instagram.com/iamjodieminto/

When starting your own business, you have to do everything. You are the customer service team, the marketing department, the product development team, and the leadership team. 

You are the Chief Everything Officer—or the business gopher. If it’s got to be done, it’s you doing it.  

However, as your business starts to grow, you will find that you just can’t operate at that level anymore, and you will increasingly start to ‘drop the ball’, feel resentful toward your business, and toe the line with burnout.  

If you feel like one more task or responsibility might make you implode, today’s episode is for you.

Stepping into a leadership position in your business, though, takes new skills.  Skills that can feel super uncomfortable, like managing people, increasing your monthly expenses, handing over control… 

If you and your business are ready to step up and start playing bigger, then today’s episode is for you. Today, I will show you how you can start stepping into the CEO role of your business and stop doing absolutely everything. 

If you are ready to fully step into the CEO role of your business now that sales have grown and would like support in doing so with me in your corner, I’m excited to let you know that applications for my mastermind are now open.

The 7 Figure Scale Collective is my Boutique Mastermind For Lifestyle e-commerce Brands To Scale to 7 Figures.

This 6-month program guides you through my signature framework,  ‘The Lifestyle eCommerce Method’ where I coach you through the steps and strategies required to scale your online sales.

This high-touch coaching program includes 1:1 calls with me, weekly small group calls, a supportive community, and so much more. My Masterminders get access to ALL my online courses and an invitation to my VIP face-to-face retreats (we have one booked for the Gold Coast, Qld, in September)!

If you are already earning $100k in revenue a year in your fashion or lifestyle online store, I invite you to apply. I’d love to help you scale your sales and step into your role as CEO.

Click here to learn more, see our members' case studies, and apply.

Don't forget to leave me a review and rating on Apple Podcasts or Shopify.  It would mean the world to me!

Links:

Apply for the Mastermind program:  Mastermind program,

Visit the full podcast page here: https://jodieminto.com/podcast/

Visit my full website: https://jodieminto.com/

Let’s connect on Instagram: https://www.instagram.com/iamjodieminto/ 

On today's episode of Online Store Success, I chat with Louise Carter, the owner of Baby Luno, who shares her incredible journey of building a multi-six-figure business with a single hero product.

Louise began by reselling other brands’ baby products but found her true success by developing her own Nordic Foot Muff Pram Liners. Inspired by her Swedish background and driven by her own experiences as a mum, Louise created a uniquely designed foot muff suited to Australian climates.

Louise credits her success to a combination of her background in online marketing and the support she received from my eCommerce Academy (thank you, Louise!).

Her favourite part of running her business is developing new designs and seeing her products out in the wild. Louise advises aspiring entrepreneurs to keep innovating and leveraging online marketing strategies.

Want my help scaling your sales with the power of Facebook ads? Check out my Mastermind program, which is currently open for enrolment. 

Don't forget to leave me a review and rating on Apple Podcasts or Shopify.  It would mean the world to me!

Links:

Apply for the Mastermind program:  https://courses.jodieminto.com/mastermind

 Visit the full podcast page here: https://jodieminto.com/podcast/

Visit my full website: https://jodieminto.com/

Let’s connect on Instagram: https://www.instagram.com/iamjodieminto/ 

Feeling overwhelmed with your Facebook ads for your eCommerce store?

Meta (Facebook and Instagram) advertising is one of the quickest ways to scale your traffic and sales for your online fashion or lifestyle store around, but they require dedication and constant re-learning. 

Today, I'm going to unpack the five biggest Facebook ad mistakes I see e-commerce business owners make over and over again, and I'll guide you on how to avoid them.

From unrealistic expectations to outdated strategies, I’ve got tips and insights that will prevent common pitfalls and enhance your ad performance and profitability.

Whether you're a seasoned advertiser or just starting out, this episode promises to provide valuable lessons to help you get the most out of your Facebook ad campaigns.

Let's dive in!

Want my help scaling your sales with the power of Facebook ads? Check out my Mastermind program, which is currently open for enrolment. 

Don't forget to leave me a review and rating on Apple Podcasts or Shopify.  It would mean the world to me!

Links:

Apply for the Mastermind program:  Mastermind program,

Visit the full podcast page here: https://jodieminto.com/podcast/

Visit my full website: https://jodieminto.com/

Let’s connect on Instagram: https://www.instagram.com/iamjodieminto/ 

Is your marketing messaging not quite hitting the mark? Are you finding it increasingly difficult to have your e-commerce store and products stand out from the crowd? If so, this episode is for you.

Tune in and discover how you can refine your marketing messaging so that selling your products online becomes easier, and when potential customers come across you, they immediately know that your brand is for them.

In this episode, I share 3 helpful tips to refine your marketing messaging so you can scale your online sales for your e-commerce fashion or lifestyle brand.

And remember, if you like what you hear, I'd be so grateful if you could leave me a review and rating on Spotify or Apple Podcasts. Your reviews make my day and help others find my podcast, too.

Enjoy.

Links:

Put your name on the waitlist for the next round of Online Store Success: https://courses.jodieminto.com/online-store-success

Visit the full podcast page here: https://jodieminto.com/podcast/

Visit my full website: https://jodieminto.com/

Let’s connect on Instagram: https://www.instagram.com/iamjodieminto/

A helpful link on how to craft your USP:

https://www.shopify.com/au/blog/unique-selling-proposition