Today we’re chatting with Melissa Ben-Ishay, the founder and now CEO of Baked By Melissa, a popular TikTok creator, and so much more. After getting fired from her job, Melissa went home and started baking her cupcakes. Fast-forward 15 years and Baked By Melissa is an incredibly successful business that still offers its signature product: bite-size cupcakes. What does it take to build a long-lasting brand? How does Melissa push through impostor syndrome? And how does she come up with that much content?! Honestly, she has shared a new recipe on TikTok for 600+ days in a row and has no plans to stop. Get ready for a fun (and very open) founder interview.



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Playing The Long Game and The Myth of The Overnight Success with Baked By Melissa

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We all want to be happy, but happiness always seems to be out of reach — until now. Well-being expert and social media sensation Stephanie Harrison of The New Happy is here to share:The counterintuitive secrets to happinessA practical guide to help us all learn how to live a happy lifeWhy we should focus on values vs. habitsBreaking away from your self-worth being tied to achievementsShow Notes

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The New Happy: How to Get Happiness Right In a World That’s Got It Wrong

Dive into the world of personal development with Thais Gibson, the founder of The Personal Development School and an expert on attachment theory.




Your attachment style plays an essential role in your life and career. Thais will teach us:What your “attachment style” means and the 4 types How to figure out your attachment styleHow to make your attachment style “secure”The difference between “core wounds” and “core needs”


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Website: https://university.personaldevelopmentschool.com/

Free Quiz: https://attachment.personaldevelopmentschool.com/?_gl=1*15q7en0*_ga*MTkxNzU1ODAwMS4xNzExNTU5MjY2*_ga_YX58DQ9DW1*MTcxMTU1OTI2Ni4xLjEuMTcxMTU1OTU0MC41My4wLjA. 

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Why Am I Like That: The 4 Attachment Styles Explained

Budget isn’t a dirty word and it doesn’t mean you have no life. Budgeting can be empowering if you learn how to do it and stick with it. Learn five things to stop doing with your money with Break Your Budget creator Michela Alloca. You’ll learn:The importance of a high-yield savings accountHow to determine your monthly budget5 things to stop doing with your money todayThe best apps and tools to help you manage your money


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Guest Resources:

Break Your Budget: https://breakyourbudget.com/

Budget Dashboard: https://breakyourbudget.com/personal-finance-dashboard 




Career Contessa Resources

Book 1:1 career coaching session: https://www.careercontessa.com/hire-a-mentor/ 

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5 Things to STOP Doing With Your Money

Your Reputation is more than just a great Taylor Swift album. It’s how you’re known at work. Author and brand expert Dorie Clark is here to teach us how to manage our reputations at work for personal branding success, including:How to determine your reputationWays you can change your reputationStrategies for developing your personal brand3 things you need to develop your expertise


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Follow Lauren on LinkedIn: https://www.linkedin.com/in/laurenmcgoodwin/




Guest Resources:

Dorie Clark website: https://dorieclark.com/

Free Assessment: https://dorieclark.com/join/ 




Career Contessa Resources

Book 1:1 career coaching session: https://www.careercontessa.com/hire-a-mentor/ 

Take an online course: https://www.careercontessa.com/education/ 

Get your personalized salary report: https://www.careercontessa.com/the-salary-project/ 

Browse open jobs: https://www.careercontessa.com/jobs/




Episode Perks: 

This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.

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Reputation Management: How to Optimize Your Personal Brand For Success

Learn how to manifest your next career opportunity with lifestyle entrepreneur Camille Styles. You’ll learn:How manifestation worksPrompts for starting your vision boardStrategies for setting intentions and a daily check-in ritualWhat to do when you feel like you’re not making progress


Show Notes

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Create a career vision webinar: https://bit.ly/3Pqnr4Y

Try this career vision exercise podcast: https://bit.ly/3ViMXgu




Guest Resources:

Camille Styles Vision Board: https://casazuma.com/contessa

Use code CONTESSA for 10% off

CamilleStyles.com: https://camillestyles.com/

Camille on Instagram: https://www.instagram.com/camillestyles 




Career Contessa Resources

Book 1:1 career coaching session: https://www.careercontessa.com/hire-a-mentor/

Take an online course: https://www.careercontessa.com/education/

Get your personalized salary report: https://www.careercontessa.com/the-salary-project/

Browse open jobs: https://www.careercontessa.com/jobs/ 




This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.

Episode Perks: 

Get a $75 sponsored job credit to get your jobs more visibility at indeed.com/contessa.  

Produced by Dear Media

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Playing The Long Game and The Myth of The Overnight Success with Baked By Melissa

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