REB Podcast Network

With almost 30 years of experience in Sydney's eastern suburbs real estate market, Ric Serrao has witnessed the evolution of the industry first-hand.

The current number 5 on the REB Top 100 Agents and principal at Raine & Horne Double Bay sits down with host Phil Tarrant.

On this episode of the Secrets of the Top 100 Agents podcast, Ric shares how he keeps his clients coming back, the techniques he is passing on to newer agents in his company, and the importance of remaining authentic in a cutthroat domain.

Ric also reveals:

- How his priorities have changed since starting out

- The impact of technology on the industry

- What he's least proud of in his career

In the first episode of the REB Empowerment Showcase podcast, ListReady head of sales Julian Antonescu and Property Realm CEO Patrick Hill join host Phil Tarrant to discuss how agents and property managers are utilising tech to their advantage.

Patrick and Julian consider how technology will bolster the role of the real estate professional of the future and why leveraging products now should be seen as a value-add, rather than a detriment to business.

The pair also share:

- How to maximise the hours of your day with automation - Why tech empowers agents and property managers to do a better job - The right tools to improve efficiencies and take the stress away

For 21 years, Monique Dower of Belle Property has maintained that daily prospecting is the key to her success.

Ranked at number 43 on the REB Top 50 Women in Real Estate, Monique reveals how adopting this consistent strategy early on in the game has led to repeat clients and allowed for further lead generation.

Monique will also share: - The process of her 45-minute call sessions

- Why its critical to run your own race

- The biggest dos and don'ts when working in real estate

For Claudia Portale of McGrath Estate Agents, placing as much importance on buyers as she does vendors is the key to success.

In this episode of the Secrets of the Top 100 Agents podcast, the Mosman-based agent, ranked at number 48 in the REB Top 50 Women in Real Estate, shares how maintaining buyer engagement throughout their property journey has worked in her favour.

Claudia will also share:

- Her reasons for placing emphasis on the buyer experience - How to structure a team that allows for buyer management - Tips for targeting demand coming from your operation area

Michelle Stephens of OBrien Real Estate Carrum Downs believes adapting one's customer service strategy to suit different personality types is key to success.

In this episode of Secrets of the Top 100 Agents, she joins host Tim Neary to explains why its important not to make assumptions about the reasons why people are buying or selling, and how she has successfully navigated her way through a difficult market by managing expectations. Michelle will also share:

- The importance of being a people person - How to deal with different characters - Why maintaining regular touch points is critical

Ranked at number 23 in the REB Top 50 Women in Real Estate 2019, Anna Younan from McGrath Estate Agents Camden joins host Tim Neary on this week's episode of Secrets of the Top 100 Agents.

Anna reveals why creating a sense of reliability is the key ingredient in retaining clients and gaining new business, and how agents who don't remember the basics risk missing out.

She will also share:

- How agents can make sure they're not dropping the ball - The value of creating a supportive team environment - Why now is the time to maximise on increased buyer confidence

Harris Real Estate property consultant Arabella Hooper believes in "fishing where the fish are" as a means of maximising business productivity.

In this episode of Secrets of the Top 100 Agents, she joins host Tim Neary to explain this analogy, reveal how she now has clients approaching her rather than the other way around, and share her follow up strategy when a listing presentation doesn't immediately result in a close.

Arabella will also share:

- The importance of setting ground rules with your clients - The question that a lot of agents forget to ask - How she combats "pushback" at a listing presentation

Ranking 45th in the REB Top 50 Women in Real Estate 2019 ranking, Vicky Sayers doesn't think of herself as being in the sales industry. Instead, she places her focus on being kind, being useful to her clients and being energetic, believing that if you address those three things, the business will follow. In this episode of Secrets of the Top 100 Agents, Vicky joins host Tim Neary to reflect on her eight years in the business, reveal her advice for someone starting out in the industry, and focus on the importance of "doing what you say you will do". Vicky will also share: - How she has seen growth in her business during what others are calling a "difficult market" - What she looks for when structuring her support team - Why emulating other agents is not a winning strategy

Tune in now to hear all this and much, much more in this episode of Secrets of the Top 100 Agents!

Ranked at number 31 in the top 50 REB women, Maria Cassarino from Stone real estate in Seaforth joins host Time Neary on this week's episode of secrets of the top 100 agents to reveal why she's never needed to make a cold call.

Maria reveals how she has built a strong referral business, understanding the psychology behind negotiation and how she builds trust with her clients. She will also share:

- How she keeps her team excited, motivated and ready to go the extra mile - Her advice for younger agents on how to accelerate their careers - Her top 3 listings presentation tips to come away with the listing

Ranked at number 32 in the REB top 100 agents and number 5 in the top 50 women, from McGrath Hunters Hill Tracey Dixon joins host Tim Neary on this week's episode of Secrets of the top 100 agents to reveal her way of doing real estate.

Tracey reveals why she encourages working with mentors and coaches, the importance of having likeminded people around you and what she looks for when putting (and keeping) her team together.

She will also share: - How to become the go-to agent in your local community - The wisdom of more than two decades condensed into 3 must-have takeaways - How listen better and win more listings presentations