Russell Brunson studied thousands of sales funnels, eager to learn how to build the best possible funnel. But the problem was that each would take three months and a team of seven to eight people. Frustrated with the grueling process, he co-created ClickFunnels, a software platform that enabled him to build funnels in just one day. In this episode, Russell and Hala discuss the art of building funnels and explore the psychology behind marketing and sales. They also dive deep into how to create effective webinars.

Russell Brunson is the CEO and co-founder of ClickFunnels. He's a bestselling author of multiple books about marketing and one of the most famous internet marketers in the world. He's also the host of The Marketing Secrets Show.

In this episode, Hala and Russell will discuss:

- Why you need to position your service as exclusive

- Funnels for different kinds of businesses

- The psychology behind using bonuses

- The strategic advantage of being the most expensive

- When to start selling your expertise

- Thriving as an introverted entrepreneur

- Why go all-in on one thing

- Russell’s advice on niching down

- Positioning your offer as a new opportunity

- Why Russell is bullish on YouTube

- Why your webinars are not converting

- And other topics… 

Russell Brunson is an entrepreneur, bestselling author, and co-founder of ClickFunnels, a platform that helps businesses build sales funnels online. Over the last 20 years, he has grown a community of over a million entrepreneurs and sold hundreds of thousands of books, including DotCom Secrets and Expert Secrets. When he and his team launched ClickFunnels in 2014, it took off quickly, reaching $100 million in just three years. Russell is passionate about marketing and has helped more than 200 people become millionaires with his strategies. He's also the host of The Marketing Secrets Show.

Connect with Russell:

Russell’s Website: https://www.russellbrunson.com/ 

Resources Mentioned:

Russell’s Podcast, The Marketing Secrets Show: https://marketingsecrets.com/podcasts 

Russell’s Book, Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice: https://www.amazon.com/Expert-Secrets-Underground-Playbook-Creating/dp/1683504585 

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Entrepreneurship, entrepreneurship podcast, Business, Business podcast, Self Improvement, Self-Improvement, Personal development, Starting a business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side hustle, Startup, mental health, Career, Leadership, Mindset, Health, Growth mindset.

Selling, Online Selling, Sales, Economics, E-commerce, Ecommerce, Negotiation, Prospecting, Persuasion, Inbound, Value Selling, Account Management, Sales Strategies, Business Growth, Scale, Scaling, Sales podcast