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In this episode of "Negotiate Anything," host Kwame Christian chats with negotiation expert Mark Raffan about his book "Nine Secrets to Win Deals and Influence Stakeholders," tailored for salespeople navigating B2B negotiations. The conversation delves into the nuances of B2B negotiations, handling difficult people in discussions, and the importance of civility in all interactions. Listeners will gain insights on negotiation planning, adapting strategies, and dealing with aggressive counterparts, enhancing their negotiation skills in the business realm.

**Key Topics Covered:**

- B2B negotiation complexities and strategies

- Dealing with difficult people in negotiations

- Importance of civility and adaptability in conversations

Connect with Mark Raffan

Buy Mark's book: 9 Secrets to Win Deals and Influence Stakeholders: A Field Guide to B2B Negotiations

https://negotiations.ninja/

Follow Mark on LinkedIn