Tiffany Williams started as a part-time receptionist with the Golden State Warriors, just looking to get her foot in the door. Two weeks later, she was offered a full-time role and quickly rose into business development. In 2015, she led the planning of the Warriors’ NBA Championship parade, an experience that fueled her drive for bigger opportunities. Her work ethic caught the attention of Steph Curry, who personally reached out and brought her on to help build his business empire at Thirty Ink. In this episode, Tiffany shares with Ilana how hunger, resilience, and seizing every opportunity took her from the front desk to the front lines of brand building.

Tiffany Williams is the Chief Operating Officer at Thirty Ink, the off-court business arm of NBA superstar Steph Curry. She is a key force behind Steph’s brand, media ventures, and philanthropic impact.

In this episode, Ilana and Tiffany will discuss:

(00:00) Introduction 

(01:38) The Hustle to Get into Sports Business

(03:46) Taking a Receptionist Job to Break in

(07:17) Organizing the Warriors’ 2015 Championship Parade

(10:26) Earning Trust and Getting Recruited by Steph Curry

(14:05)  Shaping Steph’s Brand and Community Impact

(15:31) Overcoming Imposter Syndrome at the Top

(17:24) Learning from a Network of Mentors

(21:18) How Thirty Ink Elevates the Underrepresented

(24:09) Staying Driven When Success Feels Slow

(25:51) The Key to Navigating Career Setbacks

Tiffany Williams is the Chief Operating Officer at Thirty Ink, the off-court business arm of NBA superstar Steph Curry. She began her career as a receptionist with the Golden State Warriors, quickly rising to lead major projects like the team’s 2015 Championship Parade. Tiffany is a key force behind Steph’s brand, media ventures, and philanthropic impact, and is known for her strategic execution, resilience, and leadership across sports, business, and community.

Connect with Tiffany:

Tiffany’s LinkedIn: linkedin.com/in/tiffany-williams-2518742/ 

Resources Mentioned:

Thirty Ink Website: https://www.thirtyink.com/ 

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