Most negotiation failures start before the conversation even begins

In this episode, Kwame sits down with Seth Freeman — NYU and Columbia professor, corporate lawyer, and author of 15 Tools to Turn the Tide — to reveal the single most practical negotiation tool you’ve probably never heard of: the TTT Grid.

Together, they break down:

Why elite negotiators rely on checklists (and why you should too)

How MasterCard’s top dealmakers use this 4-column framework

The “Golden Minute” technique that instantly lowers tension

A 10-letter mnemonic that saved a dentist, a Congress bill, and a merger

You’ll walk away with plug-and-play strategies that work in the real world — whether you're leading a high-stakes deal or just trying to avoid getting steamrolled. No fluff, no theory dumps — just powerful tools that win.

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⁠ Buy Now Seth's Book: 15 Tools to Turn the Tide: A Step-by-Step Playbook for Empowered Negotiating

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!