Success School

Just moving to a new location, doesn’t create a new life. 

We packed up and moved our entire lives to Thailand, and it has been amazing but there have been some things we’ve brought with us from Australia that don’t support the next level of business we’re building now … and they’re things most business owners do every single week. 

If you’ve been wanting to live a life of freedom, work less and earn more this is the episode we share the real behind the scenes of what’s been happening since we left and what we’re changing for the rest of 2026. 

If you’ve been wondering why you feel stuck, not sure if your offer is the right one to achieve your goals or you just want to know what we’ve been up to stay tuned to the end of this one. 

Watch the YouTube version of the podcast here (https://youtu.be/whDLwmxNL-E).

If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to startsuccessschool.com and book a free Scale Session with our team.

We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically.

No fluff, no pitch fest. Just a real conversation about what's actually holding you back.

Go to startsuccessschool.com and book your session now. We'd love to help you build something that actually works.

And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show.

You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week.

See you next Monday.

If you’re a coach and your business is technically working, but still feels heavier than it should, you’ll recognise this straight away.

Bad clients.

The ones who drain your energy, question everything, push back on the work, and somehow take up more space than the clients who actually pay well.

We all get them… and yes, they’ll probably always exist.

But there are ways to get in front of your ideal clients, and stop the bad clients in their tracks.

In this episode, we break down how to use your content to naturally repel the wrong people, pre-qualify leads before they ever get on a sales call, and confidently say no when someone isn’t the right fit (and sometimes with a genuine thank you at the end).

You’ll hear:

0:00 - Our personal updates - Tim’s new car and a poop robo vacuum emergency

7:12 - Creating content that repels bad clients and gets you in front of your ideal audience

10:40 - How to get in front of premium clients without sounding like someone you’re not

13:15 - Are your ideal clients not on Instagram? Here’s how to find them

14:50 - The questions you should include in your application form to filter out the wrong leads before they book a call

17:32 - The biggest red flags on a discovery call that could predict a problem client

20:23 - How to figure out if someone is ready to commit on a sales call or just wasting your time

22:32 - Tips on ending a sales call when you know they’re not the right fit for your business

24:04 - The key behind getting quality clients that are committed to your course

25:44 - What’s the difference between premium  and just straight up overpricing your business?

27:47 - Knowing when to offer a payment plan or reject a potential client

30:27 - If you’re not getting traction on your current platform, here’s what you can do next

Watch the YouTube version of the podcast here (https://youtu.be/m81iFi31rUM).

If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to startsuccessschool.com and book a free Scale Session with our team.

We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically.

No fluff, no pitch fest. Just a real conversation about what's actually holding you back.

Go to startsuccessschool.com and book your session now. We'd love to help you build something that actually works.

And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show.

You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week.

See you next Monday.

It’s time to build a predictable business guys.

You need to be able to take holidays, you need to be able to take days off without your business crashing and burning around you (yes, we’ve been there too).

So if you’re a coaching or service based business with inconsistent income, relying on referrals, posting on Instagram without predictable leads, or never knowing how many clients are coming in next month, then you’re going to want to listen to this episode.

There are three ways we recommend our clients to do this so today we’re breaking down:

• How to build a predictable lead generation system for a coaching business
• How pricing and payment structures affect cash flow
• Why hiring a VA and building SOPs is essential for scaling without burning out

You’ll hear:

0:00 - Personal Updates: what has Thailand been like for us so far?

2:07 -  This is what an unpredictable coaching business looks like - is it yours?

3:36 - Why referrals are NOT a good sign in a coaching business

4:55 - Why this common social media strategy won’t bringing in new leads for you consistently

6:41 - The two funnels you should build first if your marketing is based on Instagram

9:20 - How much we spend on paid ads as coaches

10:53 - The funnel we recommend our Success School clients to generate leads in 30 days

13:24 - How to know what to charge based on how many clients you can handle in your current business set up

15:12 - Payment plans vs upfront payments for coaches - which is better?

16:32 - The biggest pricing mistake coaching business owners make when they’re trying to scale revenue

19:57 - The first hire you should make to help your business become predictable

21:21 - How do you prevent your business falling apart when your VA leaves

23:51 - How to build an SOP for a job hire you don’t understand yourself

Watch the YouTube version of the podcast here (https://youtu.be/_DnxXJHIQNI).

If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to startsuccessschool.com and book a free Scale Session with our team.

We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically.

No fluff, no pitch fest. Just a real conversation about what's actually holding you back.

Go to startsuccessschool.com and book your session now. We'd love to help you build something that actually works.

And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show.

You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week.

See you next Monday.

Everyone talks about hiring VAs all the time - especially if you’re a small business. Us included.

But we realised that we’ve never gone into depth about exactly what tasks VAs should be doing, how to manage them, where to find them and even how much you should be spending. 

So today we’re covering all of that plus a few of our own storytimes with the 90+ VAs we’ve had over our businesses.

If you’ve ever been on the fence about hiring then have a listen to this one, and reach out to us with any questions @timfrey__ (https://www.instagram.com/timfrey__/) or @stephgorton__ (https://www.instagram.com/stephgorton__/).

You’ll hear:

0:00 - Our personal updates: Steph’s first driving experience in Thailand and the masseuse did what to Tim?! 

4:18 - The real cost of hiring a VA

5:47 - The role split for Steph and her VA (what Steph spends her time on to increase revenue in the business)

6:53 - Easy and quick tasks you should be handing off to a VA

8:23 - The differences between a $5p/h VA, $20p/h VA and an Australian based VA

13:32 - The pros and cons of hiring a VA privately or through an Agency

14:16 The best websites for hiring an overseas VA 

14:46 - Our exact process for hiring VAs (job description, questions to ask + what to look for in their communications with you)

16:58 - How much should you be paying your VA

18:47 - What should daily/weekly reporting look like so you know your VA is doing what they should be

20:09 - Should you be hiring a VA full time or part time to start with?

22:00 - The time tracking websites to manage your VAs time

23:18 - How many chances should you give a VA before firing them?

27:32 - How many VAs we’ve had to fire and the reasons for it

30:15 - Listen to this if you’re on the fence about hiring a VA

31:40 - VA personal assistant business you can get in touch with in Australia

• www.theoeagency.co (http://www./theoeagency.co)
• www.www.socialfriends.net.au
• www.collaborativeco.com.au

Watch the YouTube version of the podcast here (https://youtu.be/B28Jtyw8MiE).

Build Your Predictable Lead Machine: Proven frameworks for scaling coaching & service businesses beyond referrals. Join 1000+ founders building profitable, scalable businesses with Tim & Steph.

Apply now: www.makemoreprofit.com

And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening. 

Got questions or want more free content? Follow us over at @timfrey__ (https://www.instagram.com/timfrey__/) or @stephgorton__ (https://www.instagram.com/stephgorton__/)

If you’re currently thinking to yourself: 

“No one can do my job as good as me”

“My clients would get upset if someone else in my team started coaching them”

“My business just isn’t set up to…”

“I can’t afford to hire this person because…”

Then we’re sorry but you need to hear this.

You are the bottle neck in your business.

And until you fix that - you’re not going to build the business that will get you financial freedom.

Most coaches don’t make it past $100k a year. Don’t be like most coaches.

Today we’re talking about the mindset, systems and team you need to get yourself out of your own way.

You’ll hear:

0:00 - We moved to Thailand!

3:09 - One of the biggest reasons why most coaches don’t make it past $100k a year

5:24 - Do you do these things? You might be the bottleneck in your business

11:06 - What Tim does deliberately to stop the business relying on him

12:37 -Where most coaches go wrong when they hire under pressure

17:10 - The Hiring Ladder: The order you actually need to hire in if you want sustainable growth

20:42 - The core systems your business needs so it doesn’t fall apart when you need a holiday

26:06 - How to know what you need to delegate, automate or get rid of entirely in business

28:01 - How do you know if you’ve hired a donkey

Watch the YouTube version of the podcast here (https://youtu.be/If0yBsCOx6c).

Build Your Predictable Lead Machine: Proven frameworks for scaling coaching & service businesses beyond referrals. Join 1000+ founders building profitable, scalable businesses with Tim & Steph.

Apply now: www.makemoreprofit.com

And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening. 

Got questions or want more free content? Follow us over at @timfrey__ (https://www.instagram.com/timfrey__/) or @stephgorton__ (https://www.instagram.com/stephgorton__/)

Why are some businesses stuck at 10k months while others reach $100k+?

We had a look at our highest earning businesses (including one that’s earning 495k A MONTH) to see what they had in common - and we found 7 things that they’re all doing. 

And yes $495k is legit… We are legally required to tell the truth (otherwise our business can be sued big time).

You don’t want to miss these moments:

0:00 - Our personal updates

07:31 - Lesson Number 1

10:00 - Lesson Number 2

11:10 - Lesson Number 3

13:21 - Lesson Number 4

15:23 - Lesson Number 5

17:22 - Lesson Number 6

19:00 - Lesson Number 7

20:25 - The lesson that will have the BIGGEST impact on your revenue in 2026

Watch the YouTube version of the podcast here (https://youtu.be/sNdyAc07yP0).

Build Your Predictable Lead Machine: Proven frameworks for scaling coaching & service businesses beyond referrals. Join 1000+ founders building profitable, scalable businesses with Tim & Steph.

Apply now: www.makemoreprofit.com

And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening. 

Got questions or want more free content? Follow us over at @timfrey__ or @stephgorton__

That’s right - we spent a LOT on paid ads but do you know what? 

It paid off.

And considering most of our listeners aren’t in the position to spend that much money - we wanted to bring the information to you.

In this episode, you’ll be getting access to exactly what kind of paid ads are working right now, how to choose your ads (and have the highest rate of success with them), as well as an analysis between which business is performing better - B2B or B2C? 

If you stick around, you’ll even learn our strategy for getting people to choose your business over your competitors hand over first.

You’ll hear:

0:00 - Our personal updates

04:28 - Should you change your niche to something more profitable?

7:40 - Is B2B or B2C better for paid ads?

12:24 - The two funnels that were the most profitable for coaching businesses in 2025

20:11 - The reason your ads suddenly aren’t working (even if they worked before)

22:06 - How to create 50 (different) ad scripts in less than an hour

24:10 - How to get more comfortable spending money on ads

Watch the YouTube version of the podcast here.

Build Your Predictable Lead Machine: Proven frameworks for scaling coaching & service businesses beyond referrals. Join 1000+ founders building profitable, scalable businesses with Tim & Steph.

Apply now: www.makemoreprofit.com

And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening. 

Got questions or want more free content? Follow us over at @timfrey__ or @stephgorton__

If you want to find out:

• How a client went from having no calls booked at Christmas (the hardest time of year) to 15 sales calls
• What a client did with her ads to spend $400 and make $6000
• Everything a new client did that got him 5 calls in his first week working with us

Then you’re in the right place.

Today we’re talking about what’s working for our clients in Success School right now. If you listen to this one, you might just leave with a few takeaways you wouldn’t get anywhere else…

Watch the YouTube version of the podcast here.

Build Your Predictable Lead Machine: Proven frameworks for scaling coaching & service businesses beyond referrals. Join 1000+ founders building profitable, scalable businesses with Tim & Steph.

Apply now: www.makemoreprofit.com

And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening. 

Got questions or want more free content? Follow us over at @timfrey__ or @stephgorton__

This episode is us saying the things most people in business tiptoe around. Not to be edgy but because these are the exact truths that move people forward. 

We’re breaking down the stuff no one wants to admit out loud about business. From the expectations we put on ourselves, the patterns we all find ourselves in and the blind spots we try to ignore.

So if you’ve been feeling stuck or wondering why business feels heavier than you expected… this one’s going to land.

Watch the YouTube version of the podcast here.

Build Your Predictable Lead Machine: Proven frameworks for scaling coaching & service businesses beyond referrals. Join 1000+ founders building profitable, scalable businesses with Tim & Steph.

Apply now: www.makemoreprofit.com

And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening. 

Got questions or want more free content? Follow us over at @timfrey__ or @stephgorton__

In today’s Under the Hood episode, we’re taking you behind the scenes of what’s actually working inside our business right now.

We’re chatting all about the things we’re implementing so that you can apply the same thinking to get more sales and more booked calls all from the leads you already have.

You’ll also hear what’s converting best for cold leads in 2025, why webinars and live challenges are making such a comeback, and the surprising lesson we’ve learned after testing almost every sales pathway under the sun.

You’ll hear:

0:00 - Our personal updates

3:42 - The different conversion mechanisms we have in our 7 Figure Business

6:26 - What’s the best conversion tactic for warming up cold leads?

7:09 - How to decide which conversion technique is best for your business

8:50 - The biggest thing we’ve learnt from testing so many lead conversions

10:02 - An update on our $50k ad challenge in January

11:13 -Why are live events outperforming call funnels and low ticket to high ticket funnels?

12:55 - The biggest mistakes to avoid when running a live challenge in your business

13:38 - How we plan on converting people from a challenge into long term clients

15:14 - Want to record 50 ads in less than a day? We’re using this app to help us

18:10 - If you’re still unsure about AI, try using it for these tasks first

Watch the YouTube version of the podcast here.

Build Your Predictable Lead Machine: Proven frameworks for scaling coaching & service businesses beyond referrals. Join 1000+ founders building profitable, scalable businesses with Tim & Steph.

Apply now: www.makemoreprofit.com

And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening. 

Got questions or want more free content? Follow us over at @timfrey__ or @stephgorton__