Success School

Today we’re tackling some of your biggest business questions around leads, hiring a hire performing team, and what to do when your ads have stopped working…

Want your business questions answered next time? Send them over to us over at @timfrey__ or @stephgorton__ to get it included in the next Q&A episode.

You’ll hear:

0:00 - Our personal updates

3:53 -  How to manage your time better when you’re starting to feel burnt out

6:26 -  The best way to get more consistent, high quality leads when your ads have stopped working?

8:01 - How to re-activate dead leads

9:42 - How do figure out your niche and make sure your messaging hits the right people

12:42 - How do you know when it’s time to change your niche in business

14:42 - How to build a team I can trust so I’m not holding everything together all the time

19:26 - How to balance giving your team enough freedom and making sure they meet performance standards

21:27 - How do I stay motivated to work on my business

24:06 - What we do to get our heads back in the game when we don’t have any motivation

Watch the YouTube version of the podcast here.

Build Your Predictable Lead Machine: Proven frameworks for scaling coaching & service businesses beyond referrals. Join 1000+ founders building profitable, scalable businesses with Tim & Steph.

Apply now: www.makemoreprofit.com

And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening. 

Got questions or want more free content? Follow us over at @timfrey__ (https://www.instagram.com/timfrey__/) or @stephgorton__ (https://www.instagram.com/stephgorton__/)

We’re setting out to make $1 million a month in our coaching business.

And this is the episode where we are walking you through our exact plan to do it.

We know a lot of our listeners aren’t aiming for $1mil - but this applies to EVERY money goal that you’re setting in business.

We’re chatting about the exact numbers you need to get clear on to reach your next goal, why you don’t need to know how to actually get to the numbers yet, the staff we need to hire to help us reach our goals and so much more.

Do you want to find out what numbers to aim for? DM either of us ‘NUMBERS’ on IG @timfrey__ or @stephgorton__ and we’ll send you our full breakdown.

You’ll hear:

0:00 - Our personal updates

7:25 - How to reverse engineer your money goals in business

9:23 - Why not tracking her numbers led to Steph having to fire two staff members

11:39 - What’s the metric most business owners ignore that completely kills their profit?

12:57 - How often should you be realistically tracking your core numbers

15:24 - The exact roles we need to hire for to reach $1m a month

17:53 - How to find staff that are committed to your business 

19:03 - Way to tell if you have a good team member or a GREAT team member

21:01 - How we handle underperformers who can’t keep up

23:03 - The one high that’s changed everything for us in business

28:13 - How to know when to take a financial risk versus when to hold still?

30:34 - The one area of business that Tim is holding back on right now…

31:12 - Insider knowledge: something BIG wer’re changing in our newest webinars

Watch the YouTube version of the podcast here.

Build Your Predictable Lead Machine: Proven frameworks for scaling coaching & service businesses beyond referrals. Join 1000+ founders building profitable, scalable businesses with Tim & Steph.

Apply now: www.makemoreprofit.com

And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening. 

Got questions or want more free content? Follow us over at @timfrey__ or @stephgorton__

If 2025 wasn’t a good year for you, then we need to make some changes.

This is the episode that’s going to help you set yourself up in 2026 so that you can make MORE money and spend more time doing the things that you love. 

You’re going to find out how to finally stop doing the tasks you don’t want to do, how to get in front of more leads WHILE reducing your time on social media and recommendations for the kinds of ads you should be running.

You’ll hear:

0:00 - Our personal updates

5:28 - Why 2026 is the BEST time to be a business owner

8:17 - What happened when Steph finally got over her fear of doing this…

9:10 - Tim’s putting $50k behind this big ad spend in January

11:00 - The ad funnels we recommend for someone scaling from $10k to $20k a month

13:49 - Where businesses under $10k a month should be putting their paid ads spend

15:29 - The biggest mistakes we see business owners make when running paid ads

16:47 - How to know when a funnel is ready to be pushed by paid ads

17:52 - The funnel that has brought us in the most leads as a 7 figure business

19:29 - What most business owners do wrong when they start outsourcing

21:09 - Things to look out for when you’re hiring your first VA

22:58 - Steph’s first overseas hire and how it changed her business 

26:00 - A storytime about the time we hired an external marketer and it went very wrong…

26:58 - How to figure out what to delegate to a VA first

28:24 - The epiphany we had about sales that has brought in so much more income to the business

Watch the YouTube version of the podcast here.

If you want to find out what kind of funnel you should be running, send us a DM over at @timfrey__ (https://www.instagram.com/timfrey__/) or @stephgorton__ with the word ‘FUNNEL’

Build Your Predictable Lead Machine: Proven frameworks for scaling coaching & service businesses beyond referrals. Join 1000+ founders building profitable, scalable businesses with Tim & Steph.

Apply now: www.makemoreprofit.com

And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening. 

Got questions or want more free content? Follow us over at @timfrey__ (https://www.instagram.com/timfrey__/) or @stephgorton__

Once you’ve got this on lock, you can literally do ANYTHING you want.

This is the key to making as much money as you want and working and working as little (or as much) as you choose.

We’ve been putting ourselves in rooms with business owners making millions of dollars a month so that we can tell you guys exactly what you need to know to start getting that kind of success for yourself.

Today we’re talking about the habits, the mindset and the moves of the TOP performers in business. 

You’ll hear:

0:00 - The biggest investment we’ve ever made (and why it taught us to go all in)

4:42 - The silent business killer: what ignoring your numbers is actually costing you

7:18 - Exactly what to look at in your dashboard each week if you want to scale fast

9:39 - “There have been moments I wanted to quit…” – Steph gets honest about pressure and growth

13:36 - How to find (or build) the dog in you when business gets hard

16:27 - The truth about mentors: how to know when it’s time to upgrade yours

20:27 - Playing small vs. swinging big: What could happen if you actually bet on yourself

23:23 - What shifted when we invested $120K in a mentor

25:07 - Why we’re about to drop $50K on ads + why you should stop playing safe

28:16 - The mindset shift that brings the fun and momentum back into business

32:00 - What changes when you start treating business like a game

Watch the YouTube version of the podcast here.

Build Your Predictable Lead Machine: Proven frameworks for scaling coaching & service businesses beyond referrals. Join 1000+ founders building profitable, scalable businesses with Tim & Steph.

Apply now: www.makemoreprofit.com

And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening. 

Got questions or want more free content? Follow us over at @timfrey__ or @stephgorton__

Do you wake up hoping someone booked a call overnight?

Or that maybe today will be the day a new client slides into your DMs?

What if instead of hoping… you knew it was happening Every. Single. Day.

In this episode, we’re breaking down the systems behind our predictable lead flow. 

The one that brings in over 100 leads a week without relying on luck or algorithms.

You’ll learn how to move from chaos to consistency, and how to finally feel in control of where your next client is coming from.

You’ll hear:

0:00 - The new Success School program that gets clients to $20K months in 30 days

2:11 - How Steph manages ‘grind seasons’ and avoiding burnout

4:34 - Why Steph changed her mind about paid ads (and how it saved her business)

7:00 - How to tell if your ad funnel is actually working or just burning cash

8:14 - The #1 metric that matters when building predictable lead flow

8:57 - The biggest misconception coaches making $10K–$30K/month have about ads

12:04 - Why most entrepreneurs can’t stay consistent with organic content

15:00 - The truth about influencer launches vs. business owners who make money

16:55 - How we generate 100+ leads a week from social media

18:54 - How to create reliable monthly revenue (instead of random cash spikes)

22:03 - How to choose the right topic for your next conversion event

23:51 - Why you should bother with conversion events even if it’s not an instant win

26:17 - The numbers that define a successful workshop or webinar

Watch the YouTube version of the podcast here.

Build Your Predictable Lead Machine: Proven frameworks for scaling coaching & service businesses beyond referrals. Join 1000+ founders building profitable, scalable businesses with Tim & Steph.

Apply now: www.makemoreprofit.com

And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening. 

Got questions or want more free content? Follow us over at @timfrey__ (https://www.instagram.com/timfrey__/) or @stephgorton__ (https://www.instagram.com/stephgorton__/)

Yep you heard that right.

We’re in the process of rehiring our sales team (after firing them all a few months ago).

So what happened?

In today’s episode we’re taking you Under the Hood of Success School where we get super honest about what’s been working in our business over the last couple months, what we’ve been experimenting with and things we’ve learnt. 

Most 7 Figure business owners AREN’T giving you this level of access…

You’ll hear:

• 0:00 - Our personal updates (Is Steph having second thoughts about Thailand?)
• 4:55 - The risk of not setting big goals in business… 
• 9:40 - How much money the BIG entrepreneurs are spending on ads… (You won’t believe it)
• 11:10 -  A realistic timeframe for ads to get ROI for a small business
• 12:07 - You could be leaving $120k on the table A YEAR by not doing this
• 15:30 - How to know when fear is running your decisions and not your actual ability to grow
• 16:41 - What it means to “go big” for a coach
• 18:32 - How to take big actions without blowing everything up
• 20:12 - We’re hiring for another sales team again… Find out what happened
• 25:23 - How to know when it’s time to hire a sales person
• 26:46 - Everything we’ve learnt about hiring a sales team from our past experiences (and what to avoid doing)
• 31:57 - The five main funnels that are converting for us right now
• 34:28 - The difference between a funnel and a marketing machine
• 36:57 - The most common mistake coaches make when it comes to paid ads (don’t let this be you)
• 38;05 - How we make 50 ads effortlessly in under 2 hours
• 39:47 - How does a coach know when their funnel is ready to scale?

Watch the YouTube version of the podcast here.

Ready to build your 7 Figure+ Business? Apply to join Success School here.

And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening. 

Got questions or want more free content? Follow us over at @realtimfrey or @stephgorton__

If you listen to anything today, let it be this one.

Today we’re answering your BIGGEST questions about growing a $10k - $50k business so that you can get to the next level of entrepreneurship by the end of the year.

You’ll hear how to:

06:54 - Raise your prices without feeling guilty

10:04 -  Attract quality leads when your pipeline dries up

11: 54 -  Stop overworking and actually switch off when your business is booming 

14:15  -  Sell group programs when people aren't buying like they used to

16:56 -  Rebuild your confidence after a failed launch or a bad month 

21:33 -  Manage the jump from solo coach to having a real team without losing control of the business

24:26 -  Rebuild cash flow when scaling starts to eat all of your profits

27:06 - Market your business when your motivation and energy has disappeared

30:54 -  Stop clients treating you like an employee instead of a business owner

33:11 - Balance working on your business versus in your business when you still need both

Watch the YouTube version of the podcast here.

If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to startsuccessschool.com and book a free Scale Session with our team.

We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically.

No fluff, no pitch fest. Just a real conversation about what's actually holding you back.

Go to startsuccessschool.com and book your session now. We'd love to help you build something that actually works.

And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show.

You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week.

See you next Monday.

If you’re a business owner sitting at $10k - $20k months and are ready to lock in and get to $50k a month… then this is for you.

On today’s episode, we’re talking about all things scaling. From knowing what you need to have in place in order to actually make scaling successfully, what it will look like when you go into hyperscale, and the biggest mistakes to avoid in the process, we’re covering it all.

You’ll hear:

8:11 - Why scaling might not fix your problems

8:52 - What happens when you scale too soon (things to avoid!)

12:01 - How to know when your business is ready to scale to 50k a month

13:12 - You need to listen to this if you’re afraid to scale

14:58 - Your go to checklist for reaching $50k a month

17:59 - What drives Tim to keep growing the business even when he’s achieved his goals 

19:15 - What drives Steph to keep pushing even when money isn’t the driver anymore

20:48 - Why you need to get comfortable taking action

23:28 - The number one predictor of whether you will be successful long term or not

28:05 - The riskiest thing you can do when re-investing into your business

29:07 - The best investments to make if you want to scale to 50k months

30;42 - Why speed matters infinitely more than just waiting until everything feels ready

32:58 - The one reinvestment in your company that will give you instant leverage

34:39 - The truth no one will tell you about what happens when you scale

36:24 - Why so many coaches can’t give up doing everything in their business

41:07 - What’s more important? Mindset or systems?

44:56 - The one habit that is stopping you from making $50k a month

Watch the YouTube version of the podcast here.

Build Your Predictable Lead Machine: Proven frameworks for scaling coaching & service businesses beyond referrals. Join 1000+ founders building profitable, scalable businesses with Tim & Steph.

Apply now: www.makemoreprofit.com

And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening. 

Got questions or want more free content? Follow us over at @timfrey__ (https://www.instagram.com/timfrey__/) or @stephgorton__ (https://www.instagram.com/stephgorton__/)

We just spent $120k on a coach without blinking an eye because we KNEW we would get value from his course and be able to grow our business.

So how do you become the coach that people are happy to spend money on without any hesitation?

In today’s episode we’re talking about all the reasons why your current offer might not be working, how to craft an offer that will have everyone sold on your course and even advice on how to price your offer.

You’ll hear:

• 0:00 - What’s been going on with us recently
• 4:57 - The reason why most offers fail
• 6:41 - The one thing every offer HAS to have to be successful (you need to check if yours has this)
• 8:12 - What makes a promise go from boring to something your audience can’t resist
• 9:36 - How to know if your offer is actually a good one
• 11:40 - The time a coach lied about their testimonials…
• 12:55 - How to avoid sounding like every other coach in your niche
• 14:43 - What makes someone an obvious choice in a crowded market
• 15:45 - We just spent $120k on a coach… Here’s what was so good about his offer
• 18:38 - Which is more important? The proof or the positioning of your offer?
• 22:04 - The worst place to get advice on your pricing strategy
• 23:15 - Why coaches are so scared to charge more (and how to push past it)
• 28:18 - How to know if the pricing of your offer is losing you money

If you want help fixing your offer, DM us over at @realtimfrey or @stephgorton__, we’d love to help you!

Watch the YouTube version of the podcast here.

Ready to build your 7 Figure+ Business? Apply to join Success School here.

And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening. 

Join us every Monday to get your weekly hit of knowledge.

If you have any questions or find value in the show, let us know on IG @realtimfrey & @stephgorton__ or for more on our courses and mentorship head over to Success School's Website.

Last week we shared the first five steps to take your business from $10k months to $50k months, and today, we’re back with the final four.

If you missed Part 1 and want to hear about the marketing shift that took our clients from $5k to $80k months, and find out exactly where you should be spending your time in order to grow, (and so much more) then make sure you queue it up after this one. 

• Spotify | Apple | YouTube

You’ll hear:

• 0:00 - Why Part One mattered (and why you need this)
• 5:21 -  The $10k trap that kills more businesses than failure ever will
• 7:36 - Why more funnels aren’t the answer
• 14:58 - How to use nurture sequences correctly to build trust
• 16:13 - The landing page behind a $95k month
• 19:21 - Cash collected vs. cash projected
• 24:44 - Taxes, taxes, taxes
• 28:35 - How to have renewal conversations without feeling awkward
• 37:28 - The very first hire every $10k coach should make
• 39:28 - The real reason your SOPs suck and how to create better ones
• 41:30 - The one thing that actually changes the game when you’re scaling

Watch the YouTube version of the podcast here.

Ready to build your 7 Figure+ Business? Apply to join Success School here.

And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening. 

Got questions or want more free content? Follow us over at @realtimfrey or @stephgorton__

Join us every Monday to get your weekly hit of knowledge.

If you have any questions or find value in the show, let us know on IG @realtimfrey & @stephgorton__ or for more on our courses and mentorship head over to Success School's Website.