Is it possible to actually quantify the value of trust in monetary terms? In this episode, you'll discover the true value of trust, how to maximize trust, and what to do if you're negotiating with someone who isn't trustworthy. You’ll also learn the meaning of the words nego-economics and smartnership. 

**Listeners Will Learn:**

- How to constructively negotiate by leveraging the asymmetry in costs and values between parties to everyone's advantage.

- Effective methods for testing and building trustworthiness with counterparts in a negotiation context through strategic vulnerability.

- The significance of shifting negotiation perspectives and collaboration practices to yield better outcomes and enhance profitability.

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