Stop chasing tactics — strategy is what wins big deals.

In this episode, Patrick Tinney reveals the truth behind successful negotiations: it’s not about clever tricks or aggressive tactics — it’s about strategy. From navigating high-stakes deals to mastering leverage and risk management, Patrick shares the secrets that have helped him close hundreds of millions of dollars in deals. You’ll learn why most people fail in negotiations, how to avoid the “split the difference” trap, and how to build trust without sacrificing profit. If you’ve ever wondered why some deals fail while others succeed, this episode will show you how to become a truly strategic negotiator.

Connect with Patrick Tinney

⁠Buy Patrick's book: "Unlocking Yes" on Amazon⁠ 

⁠Follow Patrick Tinney on LinkedIn⁠

⁠Centroid Training & Marketing LinkedIn page⁠ 

⁠Centroid Marketing website⁠ 

Contact ANI

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!