The Dave Kittle Show

Clinic owners: would you refund this patient… or fight back?

Dave Kittle, Tony Maritato, and Jimmy McKay tackle real clinic drama, broken PT education, and next-level content creation. From a patient threatening legal action over a $350 late-cancel fee… to Kim Kardashian flunking the bar… to recording 26 episodes in 48 hours it’s chaos, strategy, and insight packed into one wild ride.

If you’re a PT, clinic owner, or content creator, you’ll walk away sharper, and probably laughing.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

---

EPISODE BREAKDOWN

[00:59] — Patient Cancellation and Threats

[01:33] — Kim Kardashian and the California Bar Exam

[02:58] — Debate on Education and Professional Training

[11:01] — Manual Therapy and Professional Associations

[12:43] — Content Creation Blitz

[15:30] — Evergreen Content Strategy

[18:45] — Pitching Ignite Lab

[22:53] — Final Thoughts and Future Plans

[29:01] — Unexpected Booth Opportunity

[29:36] — Challenges with Big Organizations

[30:15] — Marketing and Communication Strategies

[30:55] — Payment Preferences and Methods

[31:32] — Long Game vs. Quick Wins

[33:14] — Clinic vs. Association Marketing

[34:35] — Content Creation and Distribution

[43:15] — Client Dispute and Cancellation Policy

[50:13] — Handling Threats and Legal Concerns

[56:21] — Parting Shots

--

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

Physical therapy clinics that understand this are turning GLP-1 into a revenue goldmine. Here’s how...

Dave and Tony talk about one of the biggest trends in healthcare marketing today: the rise of GLP-1 medications like Ozempic, Wegovy, and Mounjaro and how physical therapy clinics can intelligently position themselves within this wave.

From Kroger’s bold “GLP-1 Balanced Meals” marketing to real conversations about patient psychology, activity vs passivity in weight loss, and building muscle after TKR this episode offers practical, honest takes.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

---

EPISODE BREAKDOWN

[01:03] — Brainstorming Session: Kroger's GLP-1 Ad

[02:14] — Understanding GLP-1 and Weight Loss

[03:15] — Creating a Muscle Protective Program

[04:21] — Analyzing the Kroger GLP-1 Ad

[05:30] — Chat GPT's Ad Analysis

[06:30] — Marketing to the Total Knee Replacement Community

[06:57] — Active vs Passive Weight Loss Approaches

[08:00] — Challenges in Weight Loss and Muscle Protection

[08:48] — Marketing to the GLP-1 Audience

[10:41] — Creating Effective Marketing Content

[12:39] — Chat GPT's Facebook Post for GLP-1 Audience

[15:04] — Feedback on Chat GPT's Post

[16:59] — Effective Video Content Strategies

[18:14] — Manual Therapy Video Feedback

[21:35] — Recording and Improving Video Content

[24:20] — Using Organic Content and Paid Ads

[25:46] — Creating Effective Social Media Posts

[26:52] — TikTok Style Videos vs Original Content

[30:01] — HIMSS Ad Strategy Discussion

[34:06] — Parting Shots

--

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

Are you tired of the burnout, the Medicare red tape, and the broken traditional PT model?

In this episode, we get deep into the problems plaguing outpatient physical therapy and, more importantly, we reveal what’s actually working right now for practice owners who want freedom, cash flow, and a future-proof clinic. We are seeing real results using a cash membership model. If you’re a PT owner stuck in the grind or looking to escape insurance chaos, this episode is for you.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

---

EPISODE BREAKDOWN

[00:03] — Healthcare Comparison: US vs Europe

[01:21] — Concierge Fees and Patient Visits

[01:34] — Celebrating Success in Healthcare

[02:14] — AI in Occupational Therapy

[03:17] — Embracing AI in Healthcare

[04:59] — Medical Transportation and AI

[06:57] — AI in Rural and Urban Settings

[07:33] — Therapists and Self-Driving Cars

[09:46] — Automation in Daily Life

[13:14] — Healthcare Costs and Reimbursement

[15:38] — Selling Premium Healthcare Products

[18:02] — Future of Physical Therapy Practices

[23:05] — Changing Healthcare Models

[27:39] — The Future of Seamless Payment Experiences

[27:53] — Real-Time Transparency in Services

[28:22] — The Need for Technological Advancements in Healthcare

[29:00] — Comparing Industries: Education vs. Healthcare

[30:15] — The Fear of Liability in Healthcare

[30:42] — Promoting Strength and Independence in Geriatrics

[31:59] — Concierge Medicine: A Premium Healthcare Model

[34:37] — DirectPay Model: A Solution for Slow Innovation?

[34:58] — The Economics of Healthcare and Housing

[36:10] — The Role of Private Funding in Innovation

[36:41] — Digital Health Solutions: Hinge and Sword

[38:35] — Listener Feedback on Sword Health

[43:00] — The Future of Physical Therapy

[45:36] — Overutilization of Surgeries in the US

[51:06] — Embracing New Technologies in Healthcare

--

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

Medicare just paused payments, and most PT owners are panicking. But you don’t have to.

In this episode, we break down how to offer cash-based programs that patients actually want, like the “Return to Restaurant” and “Legacy Memory” packages. Learn how to boost income, reduce insurance dependency, and recession-proof your clinic now.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

---

EPISODE BREAKDOWN

[00:49] — Medicare Payment Holds

[01:29] — Business Resilience: Handling Payment Delays

[02:01] — Personal Financial Strategies

[02:48] — Cash Reserves: How Much is Enough?

[04:48] — Diversifying Income Sources

[05:37] — Concierge Membership: A New Revenue Stream

[06:28] — Handling Refunds and Client Satisfaction

[07:09] — Creating Value in Services

[08:03] — Effective Communication with Clients

[08:32] — Naming Strategies: Avoiding the Word 'Fee'

[09:01] — Creating Specific Programs for Patients

[10:23] — The Importance of Program Naming

[12:24] — Leveraging Self-Pay Services

[13:07] — Innovative Service Ideas: Beyond Traditional Settings

[15:09] — Return to Restaurant Program: A Case Study

[16:32] — Logistics of Outings with Clients

[19:30] — Packaging and Pricing Programs

[21:00] — Creative Solutions for Cash Flow Issues

[21:34] — Family Chronicles: Combining Therapy with Memories

[24:12] — Implementing Memory Programs in Therapy

[24:35] — Pricing and Value of Services

[28:00] — Exploring Service Options for Memory Programs

[28:30] — Testing and Pre-Selling New Services

[31:23] — Final Thoughts and Parting Shots

--

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

Is your healthcare provider more credible than your favorite fitness influencer?

In this episode, Dave Kittle, Tony Maritato, and Jimmy McKay dive into the growing tension between real medical credentials and viral social media fitness influencers.

The crew also explores how habit-building strategies like “streak psychology” and community tactics (think therapy dogs & Panera subscriptions) can improve patient compliance and what healthcare can learn from consumer brands like Amazon and Peloton.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

---

EPISODE BREAKDOWN

[00:00] — Medical Credentials vs. Social Media Fitness Influencers

[00:55] — The Importance of Consistency in Business

[01:07] — Tucker the Therapy Dog: Boosting Patient Compliance

[01:40] — Building Community and Streaks in Clinics

[02:43] — Panera Bread's Unlimited Coffee Strategy

[03:37] — Leveraging Relationships in Healthcare

[04:59] — The Power of Relationships in Healthcare

[05:12] — The Amazon Prime Effect

[06:25] — The Importance of Professional Connections

[07:54] — Social Media Credentialing in healthcare: A New Trend

[08:25] — Healthcare Providers vs. Social Media Influencers

[10:29] — The Rise of Healthcare Professionals on Social Media

[11:10] — The Wild West of Health Information Online

[13:17] — The Role of Licensure and Accountability

[13:37] — The Future of Social Media in Healthcare

[14:33] — The Role of Media Companies in Healthcare

[23:16] — The Power of Consistency in Content Creation

[24:23] — The Hesitation to Publish: Risk vs. Reward

--

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

PT students are burning out before Day 1… and no one’s talking about it. We went through it. We lived it. But is it getting worse? And is the system broken before the career even starts?

Dave Kittle, Tony Maritato, and Jimmy McKay dive into why PT students are burning out before they graduate. Is the DPT model broken? We share our own school stories, discuss the hidden pressures, and how certain personality traits predict success in the clinic.

Whether you're a PT student, a clinic owner, or thinking about physical therapy as a career, this episode will make you rethink the education-to-employment pipeline.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

---

EPISODE BREAKDOWN

[00:34] — Challenges in PT School

[02:06] — PT School Experiences

[02:26] — Dave's Unique PT School Journey

[04:18] — Balancing Academics and Athletics

[05:40] — Tony's PT School Decision

[06:35] — The Importance of Program Culture

[07:26] — Jimmy's Journey to PT School

[09:15] — Stress and Burnout in DPT Programs

[11:40] — The Importance of Challenges in Education

[13:45] — The Concept of Burnout

[14:18] — The Necessity of Academic Challenges

[16:32] — Perception vs. Reality in PT Workload

[19:52] — Psychological Factors in PT Workload

[21:26] — The Planning Fallacy

[24:28] — Crafting the Employee Experience

[26:33] — Hiring the Right Personality

[29:19] — Innovative Strategies for PT Clinics

[31:15] — The Power of Group Cohesion

[33:00] — Entrepreneurship in Physical Therapy

--

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

Could your clinic borrow ideas from boutique gyms and group fitness models like The Athletic Club?

Dave Kittle and Jimmy McKay break down what makes this COVID-born fitness brand so sticky and what physical therapy owners can learn from it. From social accountability to pricing strategy, this is part business breakdown, part brainstorm, and part therapy for the industry.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

---

EPISODE BREAKDOWN

[00:00] — The Gym Membership Trap

[01:09] — Exploring The Athletic Club's Unique Model

[01:38] — The Power of Group Fitness

[02:28] — Building Memberships that stick

[03:00] — The Role of Accountability in Fitness

[03:35] — Comparing Gym Experiences

[04:42] — The Business Model of Athletic Clubs

[05:12] — Potential for Group Physical Therapy

[06:41] — Success Stories in Group Fitness

[13:14] — Challenges in Implementing Group Therapy

[15:35] — The Role of Community in Fitness

[17:00] — Pilates and Yoga with a PT Perspective

[21:25] — Creating a Sticky Fitness Community

[22:58] — The Challenge of Motivating for Fitness

[23:17] — Fundraising and Fitness: A Winning Combination

[23:57] — Exploring Membership Details and Comparisons

[24:51] — Website Usability and Features

[25:46] — Benefits vs. Features

[27:34] — Implementing Fitness Programs in PT Clinics

[29:35] — Revenue Sharing and Staff Involvement

[33:53] — Building Community and Connection is key

[35:37] — Creating a Successful Run Club

[38:01] — Parting Shots

--

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

Would you choose a guaranteed $90K salary or roll the dice for a potential $177K in performance bonuses?

Dave Kittle, Tony Maritato, and Jimmy McKay tackle a real-world question from PT clinic owner Dr. Eric Broadworth: Should therapists get paid for downtime or only for completed visits?

They break down salary vs. per-visit pay, the risks and rewards of each, and why most PTs choose stability over upside. Dave shares his hybrid compensation model that blends base pay with performance bonuses. The crew also debates whether PTs are too risk averse or just being realistic.

We wrap up with a powerful framework: Are you motivated by Craft, Cause, or Community? And what does that mean for hiring and retention?

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

---

EPISODE BREAKDOWN

[01:21] — Compensation and Staffing in Physical Therapy

[02:11] — Paying Therapists for Downtime?

[02:43] — Handling Cancellations and No-Shows

[03:15] — Charging Patients and Managing Packages

[05:44] — Designing a Profitable Business Model

[08:05] — Salary vs. Pay-Per-Visit: Therapist Preferences

[11:26] — Understanding Therapist Motivations

[14:47] — Potential Solutions for Compensation Models

[21:18] — Craft, Cause, and Community: Retaining Therapists

[32:01] — Dish Washing Theory and Job Rewards

[32:43] — Importance of the Interview Process

[33:31] — Drivers: Craft, Cause, or Community?

[34:37] — Therapists' Motivations and Clientele

[36:52] — Evolving Priorities in Career

[39:37] — New York Running Boom

[41:31] — Physical Therapy and Community Events

[43:18] — VC Funding and Business Growth

[56:22] — Benefits vs. Features in Marketing

[58:45] — Parting Shots

--

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

Medicare Telehealth coverage for PTs officially ended on September 30. What does that mean for private practices, patients, and the business of physical therapy?

Dave Kittle, Tony Maritato, and Jimmy McKay delve into the implications of recent changes in Medicare telehealth coverage, particularly for physical therapists, occupational therapists, and speech-language pathologists. They explore the potential of AI in enhancing patient interactions and discuss the value proposition of teletherapy post-Medicare coverage. The trio also examines various business ideas, from physical therapy-based AI applications to innovative models for wedding attendance, and debates the pros and cons of tech influences, such as Tom Brady's partnership with a robotic massage company.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

---

EPISODE BREAKDOWN

[00:00] — The Wedding Dilemma

[00:04] — The Power of Connection in Physical Therapy

[01:07] — Medicare and Telehealth Coverage Changes

[01:42] — The Value of Telehealth Services

[02:38] — Therapists' Preparedness for Telehealth Changes

[06:20] — Medicare's Payment Limitations

[09:11] — Telehealth Pricing and Service Models

[11:25] — The Impact of Telehealth on Therapy Practices

[13:32] — The Concept of Paid Access to Events

[14:14] — Wedding Crashers: Paid Invitations

[16:58] — The Future of Social Interactions and AI

[24:47] — Friend.com: AI as Your New Friend

[30:17] — Exploring AI in Elder Care

[30:41] — Challenges with Current Elder Care Technology

[31:31] — Privacy and Autonomy Concerns

[32:02] — Potential of AI in Healthcare

[32:59] — AI's Role in Understanding Patients

[33:48] — Challenges in Healthcare Technology

[35:57] — AI in Governance and Social Impact

[37:05] — AI and Human Connection

[37:29] — Addressing Loneliness with AI

[39:38] — Physical Therapists' Role in Motivating the Unmotivated

[40:57] — Tom Brady and Robotic Massage Tables

[50:53] — The October Media Challenge

[54:20] — Parting Shots

--

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

How do you get cash-paying patients without giving away your time or your soul?

In this tactical episode, Dave Kittle and Tony Maritato break down a $29 ad knee range-of-motion check offer that pulls in patients after insurance ends. From how to run the appointment in under 5 minutes, to how to upsell premium plans without pressure, this is a masterclass in offer creation, patient psychology, and low-friction clinic marketing. Plus: how Facebook ads, affiliate tools, AI, and even lasers (yes, lasers) are driving high-retention patients without relying on CPT codes or doctor referrals.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

---

EPISODE BREAKDOWN

[00:00] — Lead Generation Strategies

[01:49] — Facebook Ad Campaigns for Clinics

[02:12] — Knee Replacement Community Outreach

[03:20] — Consumer Demand for Specific Services

[03:49] — Offer Creation and Testing

[06:43] — Innovative Measurement Techniques

[09:10] — Balancing Effort and Return

[17:40] — Challenges with New Technology

[19:32] — Challenges with One-on-One Therapy Models

[25:13] — Social Media and Patient Engagement

[27:49] — Manual Therapy and kinesio Tape Effectiveness

[28:41] — Clinical Data and Kinesio Tape

[29:52] — Do you charge insurance?

[30:33] — Al Roker's Knee Replacement

[31:47] — Regaining Range of Motion After Knee Replacement

[33:03] — Stretching and Tissue Healing

[35:05] — Social Media Strategies for Physical Therapy Practices

[37:16] — Lead Generation Strategies

[43:12] — Airbnb for Elderly Care

[51:31] — Monetizing Social Media for Physical Therapists

--

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.