The Healthpreneur Show with Yuri Elkaim

What a great day for another episode of the Healthpreneur podcast! Yuri here, and today I’m going to share with you three big lessons I’ve learned about advertising on LinkedIn. Disclaimer: Focus on Facebook! I’ll explain why.

We’ve had incredible success on Facebook. We could stay on Facebook forever. But, when I was on LinkedIn while ago, I saw I could advertise there. So, I decided to try it out. We’ve been running ads on LinkedIn for the past two weeks as of this recording, and I’ve learned three valuable lessons.

One, LinkedIn isn’t for beginners. Two, there are some serious limitations on LinkedIn that don’t exist on Facebook. Third, you’ve got to be ready to lose money. Wait...what? Tune in to learn more about my three LinkedIn lessons so you can consider them when determining where to spend your advertising budget.

01:00 – 05:00 - Introducing today’s topic: Advertising on LinkedIn and why I’m doing it

05:00 – 07:00 - Why LinkedIn isn’t for beginners

07:00 – 09:00 - The limitations of LinkedIn

09:00 – 12:30 - Why you have to be prepared to lose money when advertising on LinkedIn

12:30 – 17:30 - Being comfortable with taking a leap and thinking like an investor

17:30 – 23:00 - How to scale quickly

What a great day for another episode of the Healthpreneur podcast! Yuri here, and today I’m going to share with you three big lessons I’ve learned about advertising on LinkedIn. Disclaimer: Focus on Facebook! I’ll explain why.

We’ve had incredible success on Facebook. We could stay on Facebook forever. But, when I was on LinkedIn while ago, I saw I could advertise there. So, I decided to try it out. We’ve been running ads on LinkedIn for the past two weeks as of this recording, and I’ve learned three valuable lessons.

One, LinkedIn isn’t for beginners. Two, there are some serious limitations on LinkedIn that don’t exist on Facebook. Third, you’ve got to be ready to lose money. Wait...what? Tune in to learn more about my three LinkedIn lessons so you can consider them when determining where to spend your advertising budget.

01:00 – 05:00 - Introducing today’s topic: Advertising on LinkedIn and why I’m doing it

05:00 – 07:00 - Why LinkedIn isn’t for beginners

07:00 – 09:00 - The limitations of LinkedIn

09:00 – 12:30 - Why you have to be prepared to lose money when advertising on LinkedIn

12:30 – 17:30 - Being comfortable with taking a leap and thinking like an investor

17:30 – 23:00 - How to scale quickly

Welcome back to the show, Healthpreneurs! Today I am here with my Results Coaches, Amy, Stephanie, and Jackie, and we’re going to talk to you about why you should be asking and assessing – not telling and impressing. Wondering what the heck that means? Read on.

When people try to sell their product or service, they often get stuck in telling, telling, telling to try and impress their prospective client. Unfortunately, this has the opposite effect. The client never gets the chance to express their problem and, in turn, the seller never gets to hear what the person actually wants. Sounds like a lose-lose situation, right? 

The secret is to ask and assess instead. Ask questions, assess their answers, and guide them to the solution you have to offer. By doing this, you give your client a voice and naturally guide the sales process towards a solution that’s best for them. Win! Tune in to hear exactly how to ask and assess – and learn some ways to make sure you aren’t falling into the trap of telling and impressing.

In this episode, Amy, Stephanie, Jackie, and I discuss:

• Understanding the why and how to get there.
• The dating analogy.
• Why vomiting on prospective clients isn’t attractive.
• What happens when we ask and assess.
• Bringing people back to problem-solving.
• Classy and effective selling techniques.

01:00 – 05:00 - A trade show story and why we must ask the right questions

05:00 – 09:30 - How the problem of telling and impressing shows up in business.

09:30 – 15:00 - Asking and assessing and why telling isn’t impressive

15:00 – 19:00 - Following-up without seeming needy or desperate

19:00 – 25:00 - How we help our clients and what we do as coaches

Welcome back to the show, Healthpreneurs! Today I am here with my Results Coaches, Amy, Stephanie, and Jackie, and we’re going to talk to you about why you should be asking and assessing – not telling and impressing. Wondering what the heck that means? Read on.

When people try to sell their product or service, they often get stuck in telling, telling, telling to try and impress their prospective client. Unfortunately, this has the opposite effect. The client never gets the chance to express their problem and, in turn, the seller never gets to hear what the person actually wants. Sounds like a lose-lose situation, right? 

The secret is to ask and assess instead. Ask questions, assess their answers, and guide them to the solution you have to offer. By doing this, you give your client a voice and naturally guide the sales process towards a solution that’s best for them. Win! Tune in to hear exactly how to ask and assess – and learn some ways to make sure you aren’t falling into the trap of telling and impressing.

In this episode, Amy, Stephanie, Jackie, and I discuss:

• Understanding the why and how to get there.
• The dating analogy.
• Why vomiting on prospective clients isn’t attractive.
• What happens when we ask and assess.
• Bringing people back to problem-solving.
• Classy and effective selling techniques.

01:00 – 05:00 - A trade show story and why we must ask the right questions

05:00 – 09:30 - How the problem of telling and impressing shows up in business.

09:30 – 15:00 - Asking and assessing and why telling isn’t impressive

15:00 – 19:00 - Following-up without seeming needy or desperate

19:00 – 25:00 - How we help our clients and what we do as coaches

Welcome back to the Healthpreneur podcast! On today’s solo round I’ll be sharing with you your new marketing budget for 2019. Disclaimer: You might not like what I’m about to share with you but you need to hear it if you want to build a successful business that lasts.

If what you’re doing is making money, then you have a marketing budget. And if you have a marketing budget and you’re using it wisely, you should be profiting at exponential levels and continuing to increase your investment to your marketing strategy.

What? Is this not happening for you? Then you’re doing something wrong somewhere along the line. Tune in to learn the route that is proven to work and lean into the experience and wisdom of others who have already taken the path. It’s about time. 

1:00 – 3:30 - Your marketing budget and the two routes you can take

3:30 – 8:00 - Why the slow route isn’t just slow – it doesn’t work

8:00 – 12:00 - Starting with a small investment and gaging your returns

12:00 – 17:00 - The difference between a cash flow issue and a profit issue and an example

17:00 – 20:30 - Leaning into the experience and wisdom of others

20:30 – The most valuable thing in your life: Time

Welcome back to the Healthpreneur podcast! On today’s solo round I’ll be sharing with you your new marketing budget for 2019. Disclaimer: You might not like what I’m about to share with you but you need to hear it if you want to build a successful business that lasts.

If what you’re doing is making money, then you have a marketing budget. And if you have a marketing budget and you’re using it wisely, you should be profiting at exponential levels and continuing to increase your investment to your marketing strategy.

What? Is this not happening for you? Then you’re doing something wrong somewhere along the line. Tune in to learn the route that is proven to work and lean into the experience and wisdom of others who have already taken the path. It’s about time. 

1:00 – 3:30 - Your marketing budget and the two routes you can take

3:30 – 8:00 - Why the slow route isn’t just slow – it doesn’t work

8:00 – 12:00 - Starting with a small investment and gaging your returns

12:00 – 17:00 - The difference between a cash flow issue and a profit issue and an example

17:00 – 20:30 - Leaning into the experience and wisdom of others

20:30 – The most valuable thing in your life: Time

It’s another great day on the Healthpreneur podcast! Welcome to the show. Today, we’re doing another client deep-dive with one of our Health Business Accelerator clients. Tara Mazanec is a personal trainier holistic health counselor, and yoga instructor. She loves helping women in executive positions improve their health and vitality. 

She’s been doing this for 16 years, but has mostly worked with clients one-on-one. Now, she’s ready to take her business online to get her time and freedom back. In this episode, we polish up the language in her webinar so her offer and ideal client are crystal clear.

To do this, we had to go deep into where her clients are feeling pain. We had to touch on that pain and frame our offer as the solution. Once that’s done, the webinar becomes so much easier to create. Tune in to hear how we break down the structure of our offer, title, and perfect client. Chances are, you can always improve upon the way you frame your offer, too!

In this episode, Tara and I discuss:

• Improving her webinars and slides.
• Identifying her perfect client.
• Her focus on performance.
• Tapping into people’s simmering discontentment.
• Embedding the benefit and power word in the title.
• Tackling the how to create the proprietary process.

1:30 – 5:00 - Introducing Tara and her webinar slide-deck

5:00 – 9:00 - Tara’s background and ideal clients

9:00 – 15:00 - Stepping into the prospect’s life and meeting them where they are

15:00 – 20:00 - Tara’s proprietary process and product name

20:00 – 24:00 - Getting clear on the offer and framing

24:00 – 28:30 - How polishing language makes the rest of the webinar easy

It’s another great day on the Healthpreneur podcast! Welcome to the show. Today, we’re doing another client deep-dive with one of our Health Business Accelerator clients. Tara Mazanec is a personal trainier holistic health counselor, and yoga instructor. She loves helping women in executive positions improve their health and vitality. 

She’s been doing this for 16 years, but has mostly worked with clients one-on-one. Now, she’s ready to take her business online to get her time and freedom back. In this episode, we polish up the language in her webinar so her offer and ideal client are crystal clear.

To do this, we had to go deep into where her clients are feeling pain. We had to touch on that pain and frame our offer as the solution. Once that’s done, the webinar becomes so much easier to create. Tune in to hear how we break down the structure of our offer, title, and perfect client. Chances are, you can always improve upon the way you frame your offer, too!

In this episode, Tara and I discuss:

• Improving her webinars and slides.
• Identifying her perfect client.
• Her focus on performance.
• Tapping into people’s simmering discontentment.
• Embedding the benefit and power word in the title.
• Tackling the how to create the proprietary process.

1:30 – 5:00 - Introducing Tara and her webinar slide-deck

5:00 – 9:00 - Tara’s background and ideal clients

9:00 – 15:00 - Stepping into the prospect’s life and meeting them where they are

15:00 – 20:00 - Tara’s proprietary process and product name

20:00 – 24:00 - Getting clear on the offer and framing

24:00 – 28:30 - How polishing language makes the rest of the webinar easy

What’s up, Healthpreneurs? Welcome to the Healthpreneur podcast. Today, I want you to give it to me straight: Do you need a coach or a babysitter? As you’re looking to grow and get through challenges, do you want someone who’ll coddle you – or do you want results?

I’m not the guy that’ll tell you that everything’s great when it’s not. I’m just not. If you want that, you should look for a babysitter. I empathize with my clients but also understand that they need a strong support. 

As coaches, our clients depend on us to show up as our best and offer our best. They need honest advice, feedback, and solutions. Otherwise, they’ll never push themselves forward and past their challenges. Tune in to hear when to hire a babysitter, when to hire a therapist – and when to invest in a coach.

1:00 – 2:30 - Why I’m not a babysitter

2:30 – 4:00 - The job of a coach and veering away from dependency

4:00 – 6:30 - The caterpillar story, kids, and how it relates

6:30 – 9:00 - Why a coach isn’t a therapist, either

9:00 – 12:00 - When to choose a babysitter or therapist and when to choose a coach

What’s up, Healthpreneurs? Welcome to the Healthpreneur podcast. Today, I want you to give it to me straight: Do you need a coach or a babysitter? As you’re looking to grow and get through challenges, do you want someone who’ll coddle you – or do you want results?

I’m not the guy that’ll tell you that everything’s great when it’s not. I’m just not. If you want that, you should look for a babysitter. I empathize with my clients but also understand that they need a strong support. 

As coaches, our clients depend on us to show up as our best and offer our best. They need honest advice, feedback, and solutions. Otherwise, they’ll never push themselves forward and past their challenges. Tune in to hear when to hire a babysitter, when to hire a therapist – and when to invest in a coach.

1:00 – 2:30 - Why I’m not a babysitter

2:30 – 4:00 - The job of a coach and veering away from dependency

4:00 – 6:30 - The caterpillar story, kids, and how it relates

6:30 – 9:00 - Why a coach isn’t a therapist, either

9:00 – 12:00 - When to choose a babysitter or therapist and when to choose a coach