Starting a business in New York City means relentless hustle, fierce competition, and zero margin for error. Jamila and Ali Wright, Adriana Carrig, Cyndi Ramirez-Fulton, and Becky Lin knew this well and were ready to put in the work. But when the pandemic hit and the world shut down, they had to pivot to scale. In this episode, hosted by Hala Taha at the iconic Apple Soho Store as part of a Today at Apple talk celebrating small business, these founders share how they leveraged digital tools, storytelling, and community-building to transform their local startups into thriving businesses.

In this episode, Hala and the Panelists will discuss: 

(00:00) Introduction  

(07:04) The Spark Behind Their Business Journey

(11:56) How New York City Shaped Their Business Growth

(19:29) The Impact of COVID-19 on Their Business Model

(27:02) The Power of Storytelling in Entrepreneurship

(30:11) Strategies for Building Engaged Online Communities

(35:41) Leveraging Apple Products for Business Success

(40:58) Personal Habits and Key Entrepreneurship Lessons

Resources Mentioned:

Hala’s Podcast, Young and Profiting: bit.ly/_YAP-apple 

Hala’s Agency, YAP Media: yapmedia.com   

Little Words Project by Adriana Carrig: littlewordsproject.com 

Chillhouse by Cyndi Ramirez-Fulton: chillhouse.com

Brooklyn Tea by Jamila and Ali Wright: brooklyntea.com

Lin and Daughters by Becky Lin: linanddaughters.com 

Sponsored By:

Shopify - Start your $1/month trial at Shopify.com/profiting.

Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING

OpenPhone - Get 20% off your first 6 months at OpenPhone.com/profiting.

Airbnb - Find a co-host at airbnb.com/host

Mercury - Streamline your banking and finances in one place. Learn more at ⁠mercury.com/profiting⁠ 

Policy Geniuses - Secure your family’s future with Policygenius. Head to policygenius.com/profiting

Framer - Launch your site for free at Framer.com, and use code PROFITING

Active Deals - youngandprofiting.com/deals 

Key YAP Links

Reviews - ratethispodcast.com/yap

YouTube - youtube.com/c/YoungandProfiting

LinkedIn - linkedin.com/in/htaha/

Instagram - instagram.com/yapwithhala/

Social + Podcast Services: yapmedia.com

Transcripts - youngandprofiting.com/episodes-new 

Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Passive Income, Online Business, Solopreneur, Networking