Breaking Beauty Podcast

We Put the *Most* Viral Beauty Products of 2025 to the #DamnGood Test


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In this #DamnGood review episode, we’re testing the most viral products to hit our feeds this year. From a $6 drugstore cheek stain to celebrity launches and a $400 fragrance, we determine once and for all: are they really #DamnGood – or just hype? 


But first, we have a PSA "phone-a-friend" in partnership with the Personal Care Products Council (PCPC) to chat with toxicologist Dr. Kimberly Norman about the potential risks associated with counterfeit beauty products. 

We break down:

  • Our honest review of the Natasha Denona Hy-Glam Hydrating Serum Foundation – is this actually the best foundation of the year? Plus, our take on the Tarte CC Under Eye Corrector. 
  • The truth about Mikayla Makeup’s POV Beauty Lip Ampoule & AMP Kit. We test the longevity, texture, and why this launch has been so polarizing on TikTok.
  • $6 Dupe vs. Designer: The viral ELF Sheer For It Blush Tint is the affordable dupe for Benefit Benetint – we compare the wear, pigment, and application tips.
  • Primer showdown! Reviews of the Maybelline Poreless Jelly Primer and the viral hit Grown Alchemist Primer (millions of views!).
  • Primo supremo? Does the Dua Lipa Augustinus Bader Ula line live up to the hype? Plus, our take on the esthetician-beloved Ziip Dot Nano-current Acne Device 
  • Fragrance fever? Carlene tries out the highly sought-after (and highly priced) white floral scent Parfums de Marly Valaya Exclusif.


Get social with us and let us know what you think of the episode! Find us on Instagram, Tiktok,X, Threads. Join our private Facebook group. Or give us a call and leave us a voicemail at 1-844-227-0302.   Sign up for our Substack here 

 

For any products or links mentioned in this episode, check out our website: https://breakingbeautypodcast.com/episode-recaps/ 

  

Related episodes like this: 

  • Meet The TikTok-Famous Makeup Artist Who's Single-Handedly Making Beauty Products Go Viral, Mikayla Nogueira
  • Is This $265 “Self-Healing” Face Cream Really The GOAT? An Augustinus Bader Explainer
  • TikTok-Viral Fragrances, Are They Worth The Money? Ft. Emma Vernon Host of The Perfume Room Podcast



PROMO CODES: When you support our sponsors, you support the creation of Breaking Beauty Podcast!  


Jones Road Beauty

As a treat for our listeners, you’ll get a free Cool Gloss on your first purchase when you head to JonesRoadBeauty.com and use code BEAUTY at checkout. After you purchase, they will ask you where you heard about them. Please support our show and tell them that Breaking Beauty sent you.


Medik8

Medik8’s new Advanced Pro-Collagen+ Peptide Cream is an anti-wrinkle moisturizer clinically proven to visibly improve skin firmness, elasticity and reduce the appearance of deep-set wrinkles. Visit Medik8.us and use code BREAKING20 to save 20% off your order.


Qualia

Experience the most trusted magnesium for purity, potency, and performance. Magnesium, multiplied. 10 forms for total support. Plus it’s non-GMO, vegan and gluten-free, making it a choice you can feel good about. Go to Qualialife.com/BEAUTY for 50% off. And here’s a bonus, use the code BEAUTY for an additional 15% off your order. 


Canopy

Go to getcanopy.co to save $25 on your Canopy Humidifier purchase today with Canopy’s filter subscription. And look for other Canopy products such as the Canopy Bath and Shower Filter.  Even better, use code BEAUTY at checkout to save an additional 10% off your Canopy purchase. Your skin will thank you! 


Personal Care Products Council

For more information on #BuyNoLie, learn the truth by going to BuyNoLie.com. Spread the word and tell your friends and loved ones!

 

*Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.* 

 

Hosts: Carlene Higgins and Jill Dunn 

Theme song, used with permission: Cherry Bomb by Saya
 

Produced by Dear Media Studio 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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