The Dream Bigger Podcast

Wende Zomnir, Founder of Urban Decay & Caliray: Building a Legacy Brand, Tracking Trends, Starting a Second Business, Limited Edition Products, & More

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On today’s episode I am speaking with Wende Zomnir, co-founder of Urban Decay cosmetics and now clean-beauty brand, Caliray. We start off discussing how she built Urban Decay before social media, influencer marketing, or even in-store shopping. Starting Urban Decay with the mission of being an inclusive, creative, and household name that truly values their community, Wende intersected that with her personal passion of sustainability and the California lifestyle to create Caliray. Throughout the episode we talk about starting a second business as an entrepreneur, taking investments, staying motivated, her morning routine, and more. This episode is such a good one, an amazing story and so many tips! Enjoy!


To connect with Wende on Instagram, click HERE.

To connect with Wende on Tiktok, click HERE.

To connect with Caliray on Instagram, click HERE.

To connect with Caliray on Tiktok, click HERE.

To connect with Urban Decay on Instagram, click HERE.

To connect with Urban Decay on Tiktok, click HERE.


To connect with Siff on Instagram, click HERE.

To connect with Siff on Tiktok, click HERE.

To learn more about Arrae, click HERE.  

To check out Siff’s LTK, click HERE.

To check out Siff’s Amazon StoreFront, click HERE. 



This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.


Visit Carawayhome.com/DREAMBIGGER to take advantage of this limited-time offer for 10% off your next purchase. This deal is exclusive for our listeners, so visit Carawayhome.com/DREAMBIGGER or use code DREAMBIGGER at checkout. Caraway. Non-Toxic cookware made modern.


OneSkin is more than skin care. It’s about skin longevity, targeting the root causes of aging to help you look and feel your best at every age. Get started today with 15% off using code DREAMBIGGER at oneskin.co. That’s 15% off oneskin.co with code DREAMBIGGER. After you purchase, they’ll ask you where you heard about them. PLEASE support our show and tell them we sent you. It’s time to expect more from your skin care routine. Invest in the health of your skin with OneSkin. 



Produced by Dear Media

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The Dream Bigger PodcastBy Siffat Haider
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